Civilizing information architecture_final_2013
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Presentation from WIAD2013 World Information Architecture Day, Portland, OR, February 9, 2013
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- 2. CREATIVE CATALYSTS COMPLEX PROBLEM-SOLVING THROUGH SHARED STORIES & INSIGHT-DRIVEN DESIGN CIVILIZING INFORMATION ARCHITECTURE A MEDITATION ON SYSTEMS DESIGN WORLD IA DAY - FEBRUARY 9, 2013 - PORTLAND, OREGON - PATRICIA COLLEY 2
- 3. ALL DESIGNS REFLECT A PHILOSOPHY Whether you realize it or not, software comes with a set of beliefs built in. Before you buy it, make sure it believes in the same things you do. PEOPLESOFT ADVERTISEMENT, 1996 It’s impossible to work with information technology without engaging in social engineering. Like comedians or neurosurgeons, our work resonates with deep philosophical questions. JARON LANIER, YOU ARE NOT A GADGET 2011 Conceptual integrity is the most important aspect of systems design. Ease of use dictates unity of design. Every part must reflect the same philosophies and balance of desires. Conceptual integrity emanates from one or a very small number of agreeing resonant minds. FREDERICK BROOKS, THE MYTHICAL MAN-MONTH 1975 3
- 4. CIVILIZING INFORMATION ARCHITECTURE INFORMATION Data organized, transformed, and presented in a way that provides meaning A vehicle for understanding in the context of a larger social or intellectual frame ARCHITECTURE The process and product of planning, designing and constructing a lived environment CIVILIZE To advance the state of a collective in its social development and organization To tame the complexities of industry, technology, law and social order within a culture 4
- 5. A GALAXY OF DESIGN SIBLINGS PLUS CONTENT STRATEGY COGNITIVE SCIENCE ETHNOGRAPHY BUSINESS OPERATIONS SERVICE DESIGN BRAND STRATEGY DOMAIN EXPERTISE ETC DAN SAFFER, 2008 5
- 6. KNOWLEDGE CONTINUUM GLOBAL LOCAL PERSONAL UNFILTERED MEDIATED EMERGENT PARTICIPATORY GENERATIVE PATTERNS SHARING REFLECTION GATHERING ORGANIZATIO STORYTELLING CORRELATION DISCOVERY N INTEGRATION EXPANSION ADAPTED FROM NATHAN SHEDROFF, 1994 DISTRIBUTION 6
- 7. INFORMATION ARCHITECTURE EXPLAINED! CREATIVE CATALYSTS COMPLEX PROBLEM-SOLVING THROUGH SHARED STORIES & INSIGHT-DRIVEN DESIGN 7
- 8. SAME UI - DIFFERENT WORLDS 8
- 9. YAHOO! 1995 DATABASES ONLINE 1996 GOOGLE 1996 WURMAN “INFORMATION ARCHITECTS” 9
- 10. BIRTH OF INFORMATION ARCHITECTURE INTEL’S INTERNET OF THINGS 1960-202010
- 11. THE DESIGN PROCESS EXPLAINED! CREATIVE CATALYSTS COMPLEX PROBLEM-SOLVING THROUGH SHARED STORIES & INSIGHT-DRIVEN DESIGN 11
- 12. CONE OF UNCERTAINTY - DAMIEN NEWMAN 12
- 13. DEFINITION DELEGATION < INSERT CREATIVE DOING MAGIC HERE DELIVERING 13
- 14. DEFINITION DISCUSSION < LISTEN < ALIGN / REFRAME < VISIONING / MODELING DISCOVERING < SOLVE DERIVING < PRODUCE DOING < ITERATE / REFINE DELIVERING 14
- 15. (C) HORNBACKPHOTO, DEMOTIX.COM How planners experience structures 15
- 16. WWW.TUMBLR.COM/TAGGED/THE%20BERLIN%20WALL How people experience structures 16
- 17. DESIGN BUILD PLAN VALIDATE BOEHM SPIRAL MODEL ILLUSTRATION BY PETER GOTTSCHLING, INDIANA UNIVERSITY 17
- 18. THE WISDOM OF BUILDINGS CREATIVE CATALYSTS COMPLEX PROBLEM-SOLVING THROUGH SHARED STORIES & INSIGHT-DRIVEN DESIGN 18
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- 20. SURFACE 1 WK - 2 MOS SKELETON 2 WKS - 2 MOS STRUCTURE 6 MO - 1 YR SCOPE 6 MOS - 2 YRS STRATEGY 1 - 5 YRS JESSE JAMES GARRETT, 2004; EXTENDED BY PETER MERHOLZ 20
- 21. Civilized design thoughtfully balances immediate use with evolutionary change. It is in harmony with its environment, its inhabitants, and their changing activities over time. MARMARA ESMA SULTAN PALACE CONVERTED TO CULTURAL CENTER, ISTANBUL, TURKEY - 21 ARTONFILE.COM
- 22. CASE STUDIES CREATIVE CATALYSTS COMPLEX PROBLEM-SOLVING THROUGH SHARED STORIES & INSIGHT-DRIVEN DESIGN 22
- 23. MICROSOFT WINDOWS LIVE CALENDAR INCREMENTAL DESIGN WASN’T ENOUGH. PRODUCT TEAM WAS SPINNING. PROPSED STEPPING BACK AND GATHERING IN-DEPTH USER RESEARCH TO REFOCUS THE TEAM ON MEANINGFUL GOALS AND DESIGN GUIDANCE 23
- 24. 20 USERS IN 4 PERSONA GROUPS > VIDEOS, FINDINGS + RECOMMENDATIONS EXPLORED USER MOTIVATIONS, NEEDS AND WANTS DERIVED CRITICAL FINDINGS VIDEO CLIPS TO SOCIALIZE USER PERSPECTIVES EXTRACTED ACTIONABLE RECOMMENDATIONS 24
- 25. INTEL.COM ENVIRONMENT “GREEN” PRACTICES SUBSITE, 2007 GREAT STORY... WANTED TO RETELL IT BETTER AND REACH INDUSTRY INFLUENCERS AND INVESTORS 25
- 26. INTEL.COM ENVIRONMENT SUBSITE ARCHITECTURE THE SUBSITE WAS UNDER SEVERAL LAYERS OF NAVIGATION AND PAGE FLOWS, WITH AMBIGUOUS LABELING AND CLOSELY RELATED ARTICLES ACTING AS RED HERRINGS 26
- 27. INTEL.COM ENVIRONMENT - TESTING LIKELY USER PATHS MAPPING LIKELY BEHAVIORS GUERRILLA /COLLABORATIVE USER RESEARCH HOW WOULD THE NEW STORY REACH ITS AUDIENCE? 27
- 28. INTEL.COM ENVIRONMENT - NAVIGATION VISUAL SCORECARD VISUAL SCORECARD MAPPING NAVIGATION FLOWS ABOVE AND LEADING TO THE SUBSITE IDENTIFIED FRICTION & ROADBLOCKS TO TAKE UP WITH THE GLOBAL WEB TEAM 28
- 29. DUKE CANCER INSTITUTE - HIGH TECH, HIGH TOUCH CARE GRAND OPENING 2012 STATE-OF-THE-ART FACILITY DESIGNED FOR WORLD-CLASS MULTIDISCIPLINARY CARE, WITH A FOCUS ON COMFORT AND HEALING. 29
- 30. DUKEHEALTH.ORG - ANTIQUATED & INEFFICIENT ANTIQUATED SITE DESIGN 30
- 31. MODELING THE PATIENT LIFECYCLE MODELING THE FULL PATIENT LIFECYCLE HELPED CONTEXTUALIZE AND RATIONALIZE THE ROADMAP V1 FOCUS 31
- 34. MATURITY MODELS CREATIVE CATALYSTS COMPLEX PROBLEM-SOLVING THROUGH SHARED STORIES & INSIGHT-DRIVEN DESIGN 34
- 35. CAPABILITY MATURITY MODEL CAPABILITY MATURITY MODEL OPTIMIZING INTEGRATED, QUANTIFIED PLANNED, PROACTIVE MANAGED, REACTIVE INITIAL, AD HOC, CHAOTIC FROM SEI CMM 1986 35
- 36. DESIGN MATURITY MODEL MORE MATURE LESS MATURE THESE MODELS AREN’T PERFECT OR ABSOLUTE THEY’RE JUST A WAY TO MEASURE WHERE YOU ARE, WHAT’S POSSIBLE NOW, AND WHERE YOU MIGHT BE HEADING NEXT JESS MCMULLIN, 2005 36
- 37. DESIGN DESIGN TECH TECH STRATEGIC STRATEGIC RESOURCE NEED RESOURCE NEED RESOURCE NEED WHO CAN DO WHAT? WHERE CAN WE BUILD AFFINITIES & ALLIANCES? WHAT MAY BE MISSING? 37
- 38. SURPRISE STAKEHOLDERS YOUR CORE CLIENT TEAM CS THEIR DEVS OTHERS IN YOUR ORG OR C.O.P YOU & YOUR DESIGN TEAM YOUR DEVS YOUR BOSS USERS YOU OTHER USERS, TALKED TO OTHER NEEDS KNOW WHERE YOU ARE IN YOUR FIELD, AND ON THE FIELD
- 39. ALL DESIGNS EXPRESS A PHILOSOPHY OF USE Information technology has become a vital and fundamental part of our everyday lives. Yet every digital artifact designed by an interaction designer is in some way imperfect. Because of the complexities involved, and the rate of change in technology, normative approaches are impossible to perfect. There is a need for a reflective mind, a thoughtful designer. JONAS LOWGREN & ERIK STOLTERMAN, THOUGHTFUL INTERACTION DESIGN AND there is a need for meaningful collaboration across disciplines and interests. PATRICIA COLLEY 39
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- 41. INTERESTED IN MY WORK? HIRE ME FOR DESIGN CONSULTING I DON’T KNOW HOW TO PUT THIS, BUT... I’M KIND OF A BIG DEAL. ASK ABOUT MY CREATIVITY WORKSHOPS CREATIVITY & LEADERSHIP FOR PERSONAL & PROFESSIONAL GROWTH. IT’S SERIOUS FUN. PATRICIA COLLEY ✶ 206-949-8974 ✶ INFO@CREATIVE-CATALYSTS.COM ✶@PCOLLEY_23 41
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Notes de l'éditeur
- Throw out your business cards. You’re not information architects. Whatever your job title, it’s probably wrong. If you’re doing digital design today, you are philosophers.
- What do you believe? Do you know what you know? Do you have a design philosophy? How do you reconcile contrasting viewpoints and interests? How do you orient to the world around you? The way you orient to the world, all of it, on some level, affects your creative practice. Intentional or not, all designs reflect a philosophy of use.
- We’re creating lived information environments that co-exist and co-operate in complex social structures. We’re not just philosophers, we’re social engineers.
- Who are we? This is Dan Saffer’s attempt to answer that question. Many predecessors have grappled with the problems associated with creating systems and objects that humans can use. This model is imperfect and incomplete, because the ancestors and siblings of our practice are too diverse to capture in one view. Rather than distract ourselves with religious arguments over titles, processes, tools and qualifications, I find it’s more instructive to explore our domain of practice. Anyone who insists that a person isn’t qualified to do one kind of design or another because of some technicality is essentially just defending the guild’s territory. it has nothing to do with elevating our work or advancing our practice. We live in a complex, fractured world in need of new models of living and working. We should be constantly borrowing, collaborating, and developing more holistic perspectives to bring to bear on our work.
- DATA - DIVING INTO A SEA OF UNDIFFERENTIATED STUFF INFORMATION - CURATION BEGINS, PATTERNS EMERGE KNOWLEDGE - IDEAS AND STORIES ARE SOCIALIZED AND EMBELLISHED WISDOM - OVER TIME, DEEPER UNDERSTANDING - CANNOT BE PRESCRIBED BY DESIGN
- I got my first AOL disk for Mac in the mail in 1993, and that was my first experience of the web. This image is funny, but unfair. These are entirely different worlds. Everything in the AOL interface was sourced, curated and organized by a person at AOL This was the dawning of information architecture. Windows 8 is an operating system, but also an ecosystem of independent yet interrelated worlds. The ecosystem is defined through the connections between the systems and their communities of users, not through preplanned hierarchical structures.
- In these days, we didn’t need systems thinking. We were just figuring out how to link HTML to databases, how to display the data structures embedded in them, and how to organize and present the information in hierarchical and visual interfaces that made sense to people. Our problems were data transformation, logical curation and aesthetic presentation.
- Intel Internet of Things from http://www.symplio.com/2011/09/4-infographics-about-internet-of-things/ reference http://dualsurvival.wordpress.com/2012/09/19/progression-of-the-web-fro m-1-0-3-0/ Tablets outsold PCs last year. 60% of holiday shopping was done on mo bile devices.
- When you put that complexity into a design process today, you get this. Whatever your job title, you’re responsible for making sense of this mess, for arriving at an outcome that is useful, usable, engaging, transmutable and self-aware.
- How clients see their projects. This is waterfall thinking.
- What we must do to be thoughtful, reflective practitioners. This is spiral, iterative thinking. A collaborative process (or at least a collaborative dialogue) gets everyone engaged and oriented in the same direction. Define the knowns and unknowns, make implicit knowledge explicit, so that you can add to the collective wisdom and spark new possibilities.
- EVEN IN OUR BEST EFFORTS, WE ARE DORKS PLAYING AT LIFE. WE TRY.
- A multilevel dialogue: users are responding to and adapting designs. We are evolving our own design process and maturity as we engage with our community of practice. The client is adapting its functions and workflows but also evolving at an operational and strategic level to the dialogue between their business, technology, design and customers. They’re figuring out how to make these pieces, this internet of things, work in harmony.
- Building layers change, evolve and decay at different rates
- Different rates of change in web processes
- 2006 - WINDOWS LIVE PROPERTIES LAUNCHED BUT NOT WIDELY ADOPTED. PM’S ASKED FOR USER TESTING. LOTS OF TWEAKS RESPONDING TO USER FEEDBACK, BUT NOTHING INCREASED OVERALL SATISFACTION. I RECOMMENDED WE TAKE A STEP BACK AND DO SOME RESEARCH INTO CALENDAR BEHAVIORS.
- STOPPED THE CHURN OF INEFFECTIVE INCREMENTAL IMPROVEMENTS DEEPER UNDERSTANDING OF FEATURE USAGE, NEEDS AND DESIRES ADDED TO THE MICROSOFT BODY OF KNOWLEDGE ABOUT ONLINE SERVICE USERS - EXTENDED PERSONAS REORIENTED THE PRODUCT TEAM TO THE OPPORTUNITIES AND NEEDS IDENTIFIED KEY GAPS IN THE MARKET THAT COULD BE EXPLOITED (SMB)
- INTEL WANTED TO TELL ITS GREEN STORY IN A BETTER WAY. HIRED TO DO THE SITE STRUCTURE AND CONTENT FLOWS ON THEIR ENVIRONMENT SUBSITE
- AS I BEGAN TO MAP OUT THE IA, I NOTICED CONTRADICTORY NAVIGATION AND LABELING AT THE UPPER LEVELS OF THE SITE. I ASKED THE CLIENT, HOW WERE PEOPLE GOING TO FIND YOUR SUBSITE TO READ THIS GREAT STORY?
- THIS SPARKED A CONVERSATION. I BRAINSTORMED KEY PERSONAS, MOTIVATIONS AND ENTRY POINTS WITH CLIENT THIS IS A FORM OF GUERRILLA RESEARCH - PROBING SME’S FOR CLARITY ON A PROBLEM SPACE 4 DIFFERENT PERSONAS, MULTIPLE PATHS PER PERSONA MAPPED OUT POTENTIAL NAVIGATION PATHS BASED ON THESE EXPLORATIONS THEN FOLLOWED THOSE PATHS ON THE SITE
- USED THAT TO SCORECARD THE DIFFERENT LANDING PAGES A USER HAD TO NAVIGATE TO FIND THE SUBSITE IDENTIFIED A KEY MARKETING PROBLEM IDENTIFIED KEY AREAS WHERE RELATED DEPARTMENTS NEEDED TO COLLABORATE TO SOLVE NAVIGATION & LANGUAGE CONFLICTS Improved targeting to intended audience Added to the INTEL internal body of knowledge about users Defined boundaries of improvement for current release Formalized client assumptions and design decisions Helped client clearly see opportunities and roadblocks More durable design traceability
- "We are committed to providing the most advanced multidisciplinary care in a comfortable, healing environment." Dr. Michael Kastan,Executive Director, Duke Cancer Institute. " "DCI is a state-of-the-art facility designed specifically for optimal multidisciplinary care delivered by nationally recognized clinicians and care teams." Kevin Sowers, President, DUH
- Connect With Patients Tell the Duke Health Story Integrate Multiple Web Properties Demonstrate Innovation
- STRAWMAN PERSONAS INFORMED MENTAL MODEL WORK ENABLED PATIENT LIFECYCLE MAPPING
- Uncovered breakdowns by mapping paths across org silos Made clear the level of effort required to reach the aspirations of strategy Modeling aided in prioritization and roadmapping of design initiatives Prioritized paths target page flows (and subsites) to tackle first Limiting scope of redesign decreases risk, increases buy-in Successful test cases serve as models for other departments Brand narrative demands a strategic-level editorial staff System-wide analysis identified key organizational roles and gap
- FOR SOFTWARE MATURITY SEE MCCONNELL, GOJKIC
- UNDERSTAND YOUR PLACE IN YOUR FIELD AND ON THE FIELD
- TRANSCENDENT: EXISTS BEYOND STYLE / TECH TRENDS IN A CONTINUUM OF KNOWLEDGE, BROADER SOCIAL CONTEXT SELF-COMPASSIONATE – DOES NOT SACRIFICE ITSELF TO DESIGNER AS HERO IS DEAD. DESIGN IS TOO COMPLEX, AND USERS DON’T NEED TO BE SAVED. THEY JUST WANT THOUGHTFUL PRODUCTS AND SERVICES.