1. Target Audiences are set to focus on different groups: Adults, teens and children.
It is essential to become familiar with your target market for example their
habits, behaviors, likes, and dislikes. Markets differ in size, assortment,
geographic scale, locality, types of communities, and in the different types of
merchandise sold and because of the many variations included in a market it is
essential, since you cannot accommodate everyone’s preferences, to know
exactly who you are marketing to and the specific fondness of that market.
(Source: Wikipedia )
Our target audience is teenagers because we are aiming to entertain and educate
them about ‘city life’ and how it works. To achieve this we are making a 1 minute
short film with the theme ‘city life’. The reasons we have chosen teenagers as
our target audience is because more teenagers and children aged 13 and over
are interested in horror films compared to adults and young children. The reason
we have chosen horror because horror and city life are a good combination, in
the city there’s tall massive buildings and some narrow quite places. The setting
is really good for horror films. Teenagers and city life go together really well, this
is because city life relates to them as most teenagers are out and about in the
city. however other teenagers might not be into city life but they will get a
feeling of how it is to be in a city.