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Games Market in India
Online, Casual, Social and Mobile Games
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2. Table of Contents
Executive Summary and Key Takeaways ............................................................................ 1
Socio‐Economic Overview................................................................................................... 3
Size of middle class ....................................................................................................... 4
Drivers to consumption of lifestyle items..................................................................... 6
Software Piracy ................................................................................................................... 7
Outsourcing......................................................................................................................... 8
PC Hardware, Internet and Broadband .............................................................................. 9
PC Hardware ................................................................................................................. 9
Internet ....................................................................................................................... 11
Mobile Internet........................................................................................................... 16
Online Games Market Trends and Analysis...................................................................... 17
Market Size ................................................................................................................. 17
MMOG and casual games market overview............................................................... 18
Investments in the Market ......................................................................................... 25
Facebook India ............................................................................................................ 27
Social Games ............................................................................................................... 28
History of Online Games ............................................................................................. 29
Internet/Cyber Cafes......................................................................................................... 39
Billing and payment .......................................................................................................... 50
Mobile Payments .............................................................................................................. 51
Language and localization................................................................................................. 52
Fragmented Indian market ............................................................................................... 52
Local content..................................................................................................................... 54
Inhibitors to Growth ......................................................................................................... 55
Mobile Gaming.................................................................................................................. 58
Conclusion......................................................................................................................... 64
CONFIDENTIAL Sample Online Games Market in India pg i

3. Table of Figures
Figure 1: Matrix comparing India and China................................................................................ 2
Figure 2: Income in India, by Segment......................................................................................... 4
Figure 3: Factors contributing to the consumerization of urban India ........................................ 6
Figure 4: Payment scheme for rural PCs .................................................................................... 10
Figure 5: India: Access Points of Internet, 2000‐2011 ............................................................... 11
Figure 6: Broadband Usage 2004‐2012...................................................................................... 12
Figure 7: Time Spent Online, Indian Internet Users................................................................... 13
Figure 8: Internet speed for households................................................................................... 14
Figure 9: Purposes of Accessing Internet, Urban ....................................................................... 15
Figure 10: Purposes of Accessing Internet, Rural....................................................................... 15
Figure 11: Packaged PC, Console, Online and Mobile Games Market 2011 to 2015 ($m) ........ 17
Figure 12: Facebook Demographics, by Age .............................................................................. 27
Figure 13: Screenshots from A3, operated by Sify Corp. ........................................................... 30
Figure 14: Advertisements for free Ragnarok play for a limited time ....................................... 31
Figure 15: Screenshots from Gunz Online.................................................................................. 32
Figure 16: UTV Quarterly Revenue ............................................................................................ 34
Figure 17: Yearly Revenues ........................................................................................................ 34
Figure 18: Growth in Internet Cafes 2003 to 2012 .................................................................... 39
Figure 19: Users at Internet cafe................................................................................................ 42
Figure 20: Number of Sify’s franchises....................................................................................... 45
Figure 21: Map of Indian Languages .......................................................................................... 52
Figure 22: Factors to improving India’s economy ...................................................................... 57
Figure 23: Wireless Carrier Market Share .................................................................................. 58
Figure 24: Sales of phones in India (millions of units)................................................................ 59
Figure 25: Leading Smartphone Vendors................................................................................... 59
Figure 26: India Mobile Handsets by Price................................................................................. 60
CONFIDENTIAL Sample Online Games Market in India pg ii