This document provides 5 ways to leverage social media to promote events: 1) Run targeted ads to increase clicks to the event page from the target demographic. 2) Amplify your event presence by engaging influencers to share the event with their followers. 3) Hold contests with prizes like tickets or merchandise to engage the target audience. 4) Use hashtags to collate all social media engagement related to the event and engage the audience before, during and after. 5) Work with partners like media, vendors and other event organizers to extend the virtual reach through their channels. It emphasizes setting clear goals for social media promotion and reviewing what strategies were effective.

1. Is your event missing a
social media strategy?

2. 219 million people
That’s how many more people got in on social
media this past year.
www.slideshare.net/wearesocialsg/digital-in-2016

3. By end 2016, 47%of businesses will rely
on social media as their primary tool to reach
new customers.
www.mckinsey.com/business-functions/marketing-and-
sales/our-insights/demystifying-social-media

4. Where do you start?

5. event
Here are
ways to leverage
social media
to promote your
5

6. 1
RUN TARGETED ADS

7. Make your ads eye-catching and relevant to increase click
through rates to your event page.
Run targeted ads on social media

8. Be specific about who you want your ad to be shown to.
Run targeted ads on social media

9. Indicate your target demographic, location, behavior, right down
to the kind of mobile device owned.
Run targeted ads on social media

10. 2
AMPLIFY YOUR
EVENT PRESENCE

11. Identify influencers whom have a significant following amongst
the target audience you’re trying to reach.
Amplify your event presence

12. Approach them to share your event on their social media channels,
give them free passes, or a promocode for their followers.
Amplify your event presence

13. 3
HOLD CONTESTS

14. Give your target audience something they’ll value.
It could be free tickets, limited edition merchandise, or
exclusive meet and greet sessions with the speaker or performer.
Hold contests

15. Make giveaways more engaging through contests with a
low barrier to entry.
Hold contests

16. 4
USE HASHTAGS

17. Coming up with an event hashtag is an art.
Use #hashtags

18. The wonders of a hashtag is in its ability to collate all social
media engagement with your event under one thread when
you search for the hashtag on social media platforms.
Use #hashtags

19. Hashtags also allow you to engage with your target audience
before, during, and after the event itself.
Use #hashtags

20. 5
WORK WITH PARTNERS

21. Extend your virtual reach with partnerships. Propose a
win-win situation where partners can benefit from
promoting your event through their channels.
Work with partners

22. Work with partners
Partners can include the media, vendors, speakers, performers,
and even organizers of other events in the same genre!

23. At the end of the day
Review and reflect on what works, what doesn’t, and what
you can improve on. Having set clear goals for what you
want to achieve with social media will go a long way.

24. Want to know more?
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25. Suling Wong
Produced by
Shilpa S Nath
Original article by