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Tourism and Technology - New ways to create an engaging Experience

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Tourism & Technology
New ways to create an engaging Experience


Pedro Tavares
Tourism industry is
facing major changes
Let’s start with some
statistics and trends

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Tourism and Technology - New ways to create an engaging Experience

Tourism is facing big challenges and consumer behavior is changing really fast.
This presentation shows some trends and ideas on how to create engaging experiences combining innovation with tourism

Tourism is facing big challenges and consumer behavior is changing really fast.
This presentation shows some trends and ideas on how to create engaging experiences combining innovation with tourism

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Tourism and Technology - New ways to create an engaging Experience

  1. 1. Tourism & Technology New ways to create an engaging Experience Pedro Tavares
  2. 2. Tourism industry is facing major changes
  3. 3. Let’s start with some statistics and trends
  4. 4. 850 million users (April 2012) Portugal is number 47 with 4.5 million Each Facebook user spends on average 15 hours and 33 minutes a month on the site More than 250 million people access Facebook through their mobile devices 25 new contributions ever minute. More than 2.5 million websites have integrated with 40 million users every month. Facebook Luxor Las Vegas hotel has 6,100 reviews. 30 billion pieces of content is shared on Facebook each month Word count on the site is the same as 9,420 copies of Tolstoy’s War and Peace. YouTube has 490 million unique users who visit every month (as of February 2011) YouTube generates 92 billion page views per month
  5. 5. http://mashable.com/2012/02/21/online-travel-infographic/
  6. 6. Travelers are moving moved to online channels
  7. 7. The next generation traveler comes from a new background but the other travelers are also adapting fas t!
  8. 8. Travelers look more and more for full experiences
  9. 9. They look for budget but also for different kinds of accomodation
  10. 10. They use more and more mobile technology for guides, reviews, maps.... Mobility is everywhere!
  11. 11. n ew They share experiences with the community
  12. 12. and also the They’re planning ahead and opposite, when looking for suggestions lo oking to be surprise d!
  13. 13. What does it mean? Some ideas
  14. 14. For hospitality ✤ Define the model, what partner, agents: it’s essential to mantain coherence between channel operators and corporate website ✤ Positioning/ promotion ✤ Segmentation do yo u know the bo oking.co m and ✤ Price hotels.co m hotel description? pictures r are the same as yo u e? website? and the pric
  15. 15. For hospitality ✤ Track and engage your customers: ✤ Before they arrive (strong messages, track preferences - reservation channels and social media) ✤ During stay (add experiences, track reviews) ✤ After departure (CRM - invitations, promotiions, experiences, track reviews) ✤ Know what your competition is doing (social media, reviews, agents, ....)
  16. 16. Central (and local) tourism strategy ✤ Positioning ✤ Track new trend behaviour and respond fast igns, social med ia campa adwords, vi deos.... ✤ Promote new ways of selling, not only by major operators, to attract trending experiences (shared online) such as Surf destination, music events, nature, food... ✤ Engage visitors in central portals and social media: interaction, social connector, suggestions, customized experiences, allow user genererated content such as videos, photos
  17. 17. Central (and local) tourism strategy ✤ New and innovative ways to interact and engage in public exhibitions ✤ live data http://www.rtp.pt/programas-rtp/index.php? p_id=28636&e_id=&c_id=7&dif=tv ✤ Full sensory experiences ✤ Augmented reality ✤ ....
  18. 18. For agents and operators ✤ New (and challenging) times demand new ideas: ✤ Better CRM - know what your customers are saying EVERYWHERE ✤ Create new full experiences (leisure+adventure; food+culture...) ✤ Use online and offline tools: reservations, promotions, engagement ✤ Track data, act fast!
  19. 19. Let’s finish with some simple, but groundbreaking ideas
  20. 20. The KLM Experience Find out what the customer is saying and not only who he is
  21. 21. 1 2 http://www.youtube.com/watch?v=pqHWAE8GDEk
  22. 22. Thank you.
  23. 23. Tourism & Technology New ways to create an engaging Experience Pedro Tavares - Pedro.tavares@gfi.pt I Linkedin.com/in/pedroltavares

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