1
lkramer
@ lkramer | Apr 22 2007
President and Publisher of USA Today, former
founder and ceo of CBS MarketWatch and former
president of CBS Digital
Tweets 3,817
Followers 4,771
Following 674
@lkramer Follower Report
Key Metrics: @lkramer | October - 1 - 2012
Total Followers
4,771
@lkramer has 4,771 Twitter followers and we've classified the ones we could into Consumer, Business,
and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous
and spam accounts, which we do not factor into our audience metrics.
Social Pull
68x
Pull is a good measure of how influential @lkramer 's audience is, compared to the average Twitter
account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this
calculation, is gauged by how well connected @lkramer 's followers are across sixty social sites, compared
to the average consumer. A higher Pull suggests you have important people in your audience, and are thus
better able to spread your message far and wide.
Identified Audience
IDENTIFIED
AUDIENCE

2
lkramer
@ lkramer | Apr 22 2007
President and Publisher of USA Today, former
founder and ceo of CBS MarketWatch and former
president of CBS Digital
Tweets 3,817
Followers 4,771
Following 674
Audience Reach Insights
AVERAGE
NETWORK SIZE
Insights :
- On average, each of
lkramer's followers has
5,113 connections across
all social media platforms.
Therefore, lkramer can
potentially indirectly reach
11,891,784 (2,326 x 5,113)
people.
Audience Demographics
SEX
Insights :
-*Statistics based on 86%
of lkramer's followers,
whose sex we were able to
determine.
AGE RANGE
Insights :
- 34% lkramer's audience
is between 36 - 45.
- *Statistics based on 22%
of lkramer's followers,
whose age we were able to
determine by identifying
through social profile or
public records data.

3
lkramer
@ lkramer | Apr 22 2007
President and Publisher of USA Today, former
founder and ceo of CBS MarketWatch and former
president of CBS Digital
Tweets 3,817
Followers 4,771
Following 674
Audience Demographics [continued]
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
lkramer's female followers
tend to be more in the 36 -
45 age range.
MALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
lkramer's male followers
tend to be more in the 46 -
55 age range.
Audience Geographic Insights
TOP 5 CITIES
Insights :
- lkramer has a higher
percentage of followers
from New York, New York
than the typical Twitter
user.

4
lkramer
@ lkramer | Apr 22 2007
President and Publisher of USA Today, former
founder and ceo of CBS MarketWatch and former
president of CBS Digital
Tweets 3,817
Followers 4,771
Following 674
Audience Geographic Insights [continued]
TOP 5
STATES/PROVINCES
Insights :
- lkramer has a higher
percentage of followers
from New York than the
typical Twitter user.
TOP 5
COUNTRIES
Insights :
- lkramer has a higher
percentage of followers
from USA than the typical
Twitter user.

5
lkramer
@ lkramer | Apr 22 2007
President and Publisher of USA Today, former
founder and ceo of CBS MarketWatch and former
president of CBS Digital
Tweets 3,817
Followers 4,771
Following 674
Audience Interests Insights
INTEREST
AFFINITY
Insights :
- Compared to the average
audience, lkramer's
audience's top three
interests are Politics, Food,
and Sport.

6
lkramer
@ lkramer | Apr 22 2007
President and Publisher of USA Today, former
founder and ceo of CBS MarketWatch and former
president of CBS Digital
Tweets 3,817
Followers 4,771
Following 674
Audience Career Insights
INCOME LEVEL
Insights :
- lkramer's consumer
audience has a high level of
income compared to the
average.
INDUSTRY
Insights :
- Compared to the average
audience lkramer's top
three industries are Media,
Internet, and
Marketing/PR.

7
lkramer
@ lkramer | Apr 22 2007
President and Publisher of USA Today, former
founder and ceo of CBS MarketWatch and former
president of CBS Digital
Tweets 3,817
Followers 4,771
Following 674
Audience Education Insights
EDUCATION
TYPE
Insights :
- lkramer's followers attend
Ivy League schools more
than the average Twitter
audience.
Audience Social Media Usage
SOCIAL MEDIA
USE
Insights :
- lkramer's consumer
audience is active on at
least 8,063 social profiles
and/or blogs.
SOCIAL
MEMBERSHIPS
Insights :
- 81% of lkramer's
followers have Facebook
profiles.
- lkramer's has more
followers who use Quora
than does the typical
Twitter user.

8
lkramer
@ lkramer | Apr 22 2007
President and Publisher of USA Today, former
founder and ceo of CBS MarketWatch and former
president of CBS Digital
Tweets 3,817
Followers 4,771
Following 674
Audience Social Media Usage [continued]
ONLINE
ACTIVITIES
Insights :
- 22% of lkramer's
consumer audience has
been identified as a *Geo
Location.