1) The report analyzes the social media audience of @TrentOstrander, who has 444 total followers. 2) 66% of the audience, or 293 people, could be identified as consumers, businesses, or private accounts. 3) @TrentOstrander's social media pull is 5x higher than average, indicating a more transparent and engaged audience.

1. Social Audience Report
Key Metrics: @TrentOstrander | Apr - 28 - 2012
Total Followers
Total Followers
@TrentOstrander has 444 total followers and we've mapped the digital footprints of
444 every one of them. We then segment the audience into Consumers, Businesses,
Private, and Unknown (which is a mix of anonymous and spam).
Identified Audience
Identified Audience
Is the percentage of the audience that could be identified as Consumers,
Businesses or Private accounts; the higher the ratio the healthier the audience.
293 66% Consumers are defined as individuals who are publicly identifiable, determined by
Trent Ostrander
over 30 factors.
@TrentOstrander | May 07 2009
Social Pull Social Pull
Digital Analyst at @RGA, telling my own story.
Pull is an audience-based metric that measures an audience's transparency, level
Born at a young age. Constantly trying to turn
of social participation and their total consumer reach, as compared to the average
small talk into medium talk.
5x social audience. In calculating a Pull score, we value quality above mere quantity
and include active and passive audience members. The more transparent, active
and connected the audience the larger the social Pull.
Social Audience Breakdown
Tweets 5,712 Insights:
Followers 448 - @TrentOstrander has an
average consumer ratio
Following 447 compared to other
accounts.
- 236 of @TrentOstrander
's audience are identified
AUDIENCE consumers.
BREAKDOWN

2. Audience Crossover
Insights:
@TrentOstrander and
@TrentOstrander-friends
share 164 followers.
Audience Crossover
Audience Reach Insights
Trent Ostrander
Insights:
@TrentOstrander | May 07 2009
- On average each of
@TrentOstrander's
Digital Analyst at @RGA, telling my own story. fans/followers can
Born at a young age. Constantly trying to turn potentially reach 9,524
people.
small talk into medium talk.
Average
Network Size
Tweets 5,712 Insights:
Followers 448 - 42% of @TrentOstrander
's consumer audience have
Following 447 501 - 5k connections.
Network Size
Breakdown

3. Audience Social Insights
Insights:
- @TrentOstrander's 236
consumer audience is
active on at least 1,545
social profiles and/or blogs.
Social Media Use
Insights:
- 50% of @TrentOstrander
's consumer audience has
been matched to a
Trent Ostrander Facebook profile.
- @TrentOstrander's
@TrentOstrander | May 07 2009 consumer audience uses
Quora more than the
average.
Digital Analyst at @RGA, telling my own story.
Born at a young age. Constantly trying to turn
small talk into medium talk.
Social
Memberships
Tweets 5,712
Followers 448
Insights:
Following 447 - 45% of @TrentOstrander
's consumer audience have
been identified as a Geo
Location.
Online
Activities

4. Audience Demographics Insights
Insights:
- @TrentOstrander's
audience is 56% male, and
44% female.
- Gender based on 79% of
@TrentOstrander's
consumer audience
GENDER
Trent Ostrander
@TrentOstrander | May 07 2009
Digital Analyst at @RGA, telling my own story.
Born at a young age. Constantly trying to turn
small talk into medium talk. Insights:
- 36% @TrentOstrander's
audience is between 36 -
45.
- Age based on 29% of
@TrentOstrander's
Tweets 5,712 consumer audience
Followers 448
Following 447 AGE RANGE

5. Audience Demographics Insights
Insights:
- Compared to the average
@TrentOstrander's female
audience is more in the age
range of 36 - 45.
AGE BY GENDER
Trent Ostrander FEMALE
@TrentOstrander | May 07 2009
Digital Analyst at @RGA, telling my own story.
Born at a young age. Constantly trying to turn
small talk into medium talk.
Insights:
- Compared to the average
@TrentOstrander's male
audience is more in the age
range of 36 - 45.
Tweets 5,712
Followers 448
Following 447 AGE BY GENDER
MALE

6. Audience Geographic Insights
Insights:
- @TrentOstrander has
more people from Boston,
England, United Kingdom
than average.
TOP 10 CITIES
Trent Ostrander
@TrentOstrander | May 07 2009
Digital Analyst at @RGA, telling my own story.
Born at a young age. Constantly trying to turn
small talk into medium talk.
Insights:
- @TrentOstrander has
more people from
Massachusetts, USA than
average.
Tweets 5,712
Followers 448
Following 447 STATES

7. Audience Geographic Insights
Insights:
- @TrentOstrander has
more people from USA than
average.
COUNTRY
Trent Ostrander
@TrentOstrander | May 07 2009
Digital Analyst at @RGA, telling my own story.
Born at a young age. Constantly trying to turn
small talk into medium talk.
Tweets 5,712
Followers 448
Following 447

8. Audience Interests Insights
Insights:
- Compared to the average
audience,
@TrentOstrander's
audience's top three
interests are Business,
Politics, and Education.
INTEREST
Trent Ostrander
AFFINITY
@TrentOstrander | May 07 2009
Digital Analyst at @RGA, telling my own story.
Born at a young age. Constantly trying to turn
small talk into medium talk.
Tweets 5,712
Followers 448
Audience Education Insights
Following 447
Insights:
- @TrentOstrander's
followers attended 'Ivy
League college's more than
average.
EDUCATION
TYPE

9. Audience Career Insights
Insights:
- @TrentOstrander's
consumer audience has a
high level of income
compared to the average.
INCOME LEVEL
Insights:
- Compared to the average
audience
@TrentOstrander's top
Trent Ostrander three industries are Media,
Pharmaceuticals, and
@TrentOstrander | May 07 2009 Music.
Digital Analyst at @RGA, telling my own story.
Born at a young age. Constantly trying to turn
small talk into medium talk.
Tweets 5,712
INDUSTRY
Followers 448
Following 447