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Karl Wirth, CEO, Evergage
April 1, 2016
How to Boost
Conversions
with 1:1
Personalization
CONFIDENTIAL
@Evergage
Welcome
twitter.com/evergage
linkedin.com/company/evergage
Karl Wirth
CEO
Evergage’s cloud-based platform empowe...
How To Drive Conversions
@Evergage
Lowest Common Denominator Best Experience for ALL
ANALYTICS A/B TESTINGWEB DESIGN USABILITY
@Evergage
DIFFERENT PERSONAS
DIFFERENT RELATIONSHIPS & JOURNEYS
DIFFERENT INTENTDIFFERENT INTERESTS
Each Visitor is Unique...
@Evergage
The VERY BEST Experience for ME
PERSONALIZATION
@Evergage
We live in a Netflix world
Acquisition
@Evergage
Personalize Based on Visitor’s Location
@Evergage
§ 38% conversion lift
Personalize Based on Visitor’s Persona 38%
@Evergage
Personalize Based on Visitor’s Industry 34%
@Evergage
§ 900%+ conversion lift
Personalize Based on Referring Source 900%
@Evergage
Trending in your Geo: 11%
Engagement & Conversion
@Evergage
Showcase Previously Viewed Products: 13%
@Evergage
Personalize Search for Every Visitor
@Evergage
Avoid the App Store Challenge: 20%
@Evergage
Keep Visitors On Your Site Longer
@Evergage
Relevant Email Capture: 14%
@Evergage
Use Weather to Present Relevant Offers: 23%
@Evergage
Promote Bundles Based on Visitor Intent: 20%
@Evergage
Present the Next Desired Call to Action: 27%
@Evergage
Deliver Content Recommendations: 32%
@Evergage
Make every page of the site a landing page
@Evergage
Present Destination-Relevant Offers: 17%
@Evergage
Show Abandoned Cart Reminders
@Evergage
Cart Recovery Upon Return Visit
Upsell & Cross Sell
@Evergage
Targeted Upselling: 71%
@Evergage
Cross-Channel Pre-Flight Upgrade Offer
@Evergage
Promote Ancillary Travel Packages
@Evergage
Recommend Products or Content: >10%
@Evergage
Recommend Similar Products or Content
@Evergage
Targeted Cross-Sell
@Evergage
Complete
the Look
Long-Term Relationship
@Evergage
Personalized
Boutique
@Evergage
Remind Repurchases
@Evergage
Recognize and Reward a Past Purchaser
@Evergage
Ask a Shopper for a Review
@Evergage
Proactive Support
@Evergage
Present Progressive Profiling Surveys
@Evergage
Present Progressive Profiling Surveys
@Evergage
The VERY BEST Experience for ME
PERSONALIZATION
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[CXL Live 16] How to Boost Conversions with 1:1 Personalization by Karl Wirth

Personalization converts digital audiences. Karl will show you real-world examples across industries that are proven to increase engagement, boost conversions and drive profitable results!

  • Soyez le premier à commenter

[CXL Live 16] How to Boost Conversions with 1:1 Personalization by Karl Wirth

  1. 1. Karl Wirth, CEO, Evergage April 1, 2016 How to Boost Conversions with 1:1 Personalization CONFIDENTIAL
  2. 2. @Evergage Welcome twitter.com/evergage linkedin.com/company/evergage Karl Wirth CEO Evergage’s cloud-based platform empowers digital marketers to increase engagement and conversions of their visitors and users through real-time 1:1 personalization based on deep behavioral analytics and customer data. About Evergage
  3. 3. How To Drive Conversions
  4. 4. @Evergage Lowest Common Denominator Best Experience for ALL ANALYTICS A/B TESTINGWEB DESIGN USABILITY
  5. 5. @Evergage DIFFERENT PERSONAS DIFFERENT RELATIONSHIPS & JOURNEYS DIFFERENT INTENTDIFFERENT INTERESTS Each Visitor is Unique Acquire Post- Purchase Repeat/ Loyalist Engage Purchase
  6. 6. @Evergage The VERY BEST Experience for ME PERSONALIZATION
  7. 7. @Evergage We live in a Netflix world
  8. 8. Acquisition
  9. 9. @Evergage Personalize Based on Visitor’s Location
  10. 10. @Evergage § 38% conversion lift Personalize Based on Visitor’s Persona 38%
  11. 11. @Evergage Personalize Based on Visitor’s Industry 34%
  12. 12. @Evergage § 900%+ conversion lift Personalize Based on Referring Source 900%
  13. 13. @Evergage Trending in your Geo: 11%
  14. 14. Engagement & Conversion
  15. 15. @Evergage Showcase Previously Viewed Products: 13%
  16. 16. @Evergage Personalize Search for Every Visitor
  17. 17. @Evergage Avoid the App Store Challenge: 20%
  18. 18. @Evergage Keep Visitors On Your Site Longer
  19. 19. @Evergage Relevant Email Capture: 14%
  20. 20. @Evergage Use Weather to Present Relevant Offers: 23%
  21. 21. @Evergage Promote Bundles Based on Visitor Intent: 20%
  22. 22. @Evergage Present the Next Desired Call to Action: 27%
  23. 23. @Evergage Deliver Content Recommendations: 32%
  24. 24. @Evergage Make every page of the site a landing page
  25. 25. @Evergage Present Destination-Relevant Offers: 17%
  26. 26. @Evergage Show Abandoned Cart Reminders
  27. 27. @Evergage Cart Recovery Upon Return Visit
  28. 28. Upsell & Cross Sell
  29. 29. @Evergage Targeted Upselling: 71%
  30. 30. @Evergage Cross-Channel Pre-Flight Upgrade Offer
  31. 31. @Evergage Promote Ancillary Travel Packages
  32. 32. @Evergage Recommend Products or Content: >10%
  33. 33. @Evergage Recommend Similar Products or Content
  34. 34. @Evergage Targeted Cross-Sell
  35. 35. @Evergage Complete the Look
  36. 36. Long-Term Relationship
  37. 37. @Evergage Personalized Boutique
  38. 38. @Evergage Remind Repurchases
  39. 39. @Evergage Recognize and Reward a Past Purchaser
  40. 40. @Evergage Ask a Shopper for a Review
  41. 41. @Evergage Proactive Support
  42. 42. @Evergage Present Progressive Profiling Surveys
  43. 43. @Evergage Present Progressive Profiling Surveys
  44. 44. @Evergage The VERY BEST Experience for ME PERSONALIZATION

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    May. 13, 2017

Personalization converts digital audiences. Karl will show you real-world examples across industries that are proven to increase engagement, boost conversions and drive profitable results!

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