Are your executives and clients falling asleep during your testing presentations? Chances are your slide design and data visualizations are obscuring your valuable insights. With her special blend of neuroscience-based visualization principles, practical hands-on design techniques, and entertaining “tough love”, Lea will equip you with a fresh new toolbox that will get you and your data presentations remembered and acted upon.

1. How to Present Results to
GET RESULTS
// PRESENTEDBY:
Lea Pica, LeaPica.com
ConversionXL2016

2. Welcome to the…

3. 1be your AUDIENCE

4. Pillar #1: Be Your AUDIENCE
Get contextfor the request.Understandtheirpainpoints.
Duringtherequest,imagineyourexecutiveasking:
Whatdo I reallywant?
Why shouldthey careabout thisdata?
Ask whoelse isattending?
High-levelC-Suiteortactical?
Tailoryourtone& contenttothe
savvinessof the audience.

5. STATEMENT Test Results.
OBSERVATION
Landing Page B had a higher conversion
rate.
INSIGHT!
Landing Page B was a significant winner,
likely due to the additional explainer video.

6. 2use your tools WISELY

7. Pillar #2: Use Your Presentation Tool
Take full advantageof the livepresentation
format. Doingit rightcan helpyour career.
But first, youneed to learn to avoid…
WISELY

10. Create
IDEAS...

12. Put The POWER Back In PowerPoint.
PowerPointis not the problem.We are.
We need tolearnhow to use this toolrightto createan
attention-getting&memorablepresentation.Itis supposed tobe
a tool. Howcan we do that?
Unloadthe bulletpoints.
• Bulletpoints killpresentationsbyshoving toomany ideas at
youraudienceat once,so theycompletelytuneyou out.
• Don’tuse them as a crutch.Prepare.Alot.
• Yes, I am using bulletpoints here.I am allowedtobecause this
is a handout.

13. Put The POWER Back In PowerPoint.
Tip #5:Create ideas,not slides.
Eachslide shouldcommunicate nomore thanone idea.
Use twoslidestoconveya single ideatopace your audience andbuild
anticipation.
Don’tbe confined by a certain number of slides; exploreyour ideas.
REMEMBER:Yourslidesareforyouraudience,notyou.
Your slides arenota scriptso you don’thaveto prepare.
They arethe vehicleto deliver your messageinto their brains.
This means a lotofwork preparing, butitwill pay offwhen peoplefollow up
with you after such a greatpresentation!

14. Put The POWER Back In PowerPoint.
Resistthe fluff.
This includes logos, watermarks, clipart, or any repetitiveelementthat
adds zero valueto your presentation)Savethem for the cover slide.
Fluff distractsthe audience from youandyour message.
Simplicityis the key.
Allow your message tostandout by decluttering your slides.
Learntodesignyour slideslike adesigner would.
Get ridof clipart rightnow!!
Harness the power of real imagery.
Vision is thehuman being’s strongestsensein thebestinterestofour
survival.*
A compelling, relevantimageincreases recall.*
A compelling, relevant, & emotional imageincreases recall even more!*
*Source: Brain Rules by John Medina..

15. Conversion Results
• 80% of mobile visitors abandoned our lead
capture form.

16. 80%of MobileVisitors
ABANDONEDOURLANDING PAGE!

17. Why?
The page wasn’t responsive
as previously thought!
80%of MobileVisitors
ABANDON OUR LANDING PAGE!

18. Where Can I Find Some…
FREE:
Unsplash
Death to StockPhoto
Pexels
Pixabay
Flickr CreativeCommons(search for Non-Commercial Use)
Free /Paid: TheNoun Project(iconography)
PAID:
Dollar Photo Club
DepositPhotos
BigStock Photos
TIP: Createan organized,shared imagerylibrary
PHAT PHOTOS?

19. Where Can I Find Some…
• Type “beautiful fonts”, “cool new fonts” or “modern presentation fonts” into a
search engine
• Visit Google Fonts and Fontspace.com for some ideas
• Other good resources:
• http://www.1stwebdesigner.com/freebies/52-really-high-quality-free-fonts-
for-modern-and-cool-design/
• http://www.smashingmagazine.com/2012/07/20/free-font-round-up/
• The fonts inthis presentation are OSWALD and Lato.
FUNKY FONTS?

20. 3maximize their
DATA ABSORPTION

21. This is a critical judgment call, and it’s not built into any web analytics platform.
Use tools like the Extreme Presentation Chart Selector toguide you.
Resist the urge to always use a pie for composition charts.
If you can’t resist the siren call of the pie, learn to do pie right.
• Brains can’t easily calculate area inside segments of a circle.
• BUT for simple composition charts, a well-done pie can suffice.
• If you MUST use a pie, use chart best practices tomake it digestible.
• Are you going to let Excel’spuky default color formatting decide what
matters to your executives?? NOH!
• The same recipe for a better pie can be applied to all charts.
BEST VISUALIZATION
Choose the

22. CHARTCHOOSERTOOL
Choose The Best Viz for YourData Story
Source: Extreme Presentation Method
22

23. PAID SEARCH GENERATEDTHE MOST SALES...
Killing 3-D
Reducevisual noise
Data labelling
Uniform coloring
Strategic coloring
Q1 2016 Campaign Channel # of Sales
1,305
937
648
180
67
Paid Search
Organic Search
Email
Display
Social Media
# of Sales

25. LEA’S AWESOME VIZREADINGLIST
For the Forever Student
25

26. 1. Make changes…SLOWLY
2. TEST & REFINE your presentation approach
3. Watch a TED TALK
4. Stop & ask: would I like this crap?
5. Remember that YOU ARE YOUR PRESENTATION
Awesome Preso Bonus Tips!

27. Bonus Tips:
Whensendingresultsoveremail,thistipscan help:
• Bring the bottom line (key insight, recommendation) tothe top of the email
and put in bold. Your execswill see the key info right away, and can peruse
the data if they have time, which they usually don’t.
• Bullets work nicelyin analysis emails, they keep it organized.
• Use appropriately-sized graphs to support observations.
• Follow up with recommendations, always!
• After sending, follow up directlywithrecipient several days later to
cement it intheir minds.
EMAIL!

28. THANK YOU!
I just want to take a moment to thank you
for taking this journey with me. I spent
many years struggling to get my
stakeholders and clients act on the
insights I worked so hard to find, and I
know that you’ll break through in a
fraction of the time.
My goal for you is that you’ll take these
learnings with you throughout your
professional life, creating true career
satisfaction and personal brand definition
through exceptional data presentation.
Namaste,
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