It happens everytime: As soon as a speaker shows a successful A/B-test result on a conference, all smartphones are raised up in the air to capture the insight. Most optimizers are searching for best practices on the level of operative results top copy them.
Unfortunately things that work for company A do not work for company B.
But you can copy something else: What most optimizers are missing, is an effective process to generate successful results with tons of uplift - so they don’t need to test the ideas of somebody else.
After studying the optimization processes of companies like Amazon, Airbnb, Dropbox or booking.com, André developed a system that is based on their success factors. In this talk you’ll learn how this system works.
12. ROI
I have to do it
Brand, Habit
I want to do it
Motivation, Psychology
I‘m able to do it
Usability, Accessability, Visibility
Web Arts ROI Pyramid
24. Build Measure LearnAnalyse
Find out, what motivates
your customers
Build A/B-Tests that can
really change behavior
Measure the impact Learn and scale!