UX design is a commitment to building products with the
customer in mind
- Marieke McCloskey Director of Research at UserTesting
UX design is the art and science of generating positive
emotions through product interactions
- Tomer Sharon Senior UX Researcher at Google
16. Before Starting to Design:
What functions is the page supposed to offer?
What is your target user? What type of user will be using the page?
What is it you want the user to do on the page? Which actions do you expect
from the user?
The goal is to create the most effective design that will cater to all your
expectations as laid out in the beginning.
27. Assisting Decision Making:
Hick’s Law : the more options we have – the longer it takes to make a decision.
Paradox of Choice : whenever we have too many options to choose from, we choose not to
Thank God We Have Miller : the law of 5 plus/minus 2 options (offer between 3 and 7 options )
"Understanding how each step of the cognitive process works is a goldmine for designers"
28. The Four Rules of Decision Making:
The more options we have – the longer it takes to make a decision.
Whenever we have too many options to choose from, we choose not to choose.
Whenever we do choose between too many options to choose from we feel
bad about our choice.
Effective decision making is achieved when we have 3-7 options to choose
33. Implicit Flow Instructions:
The World of Gestalt
The Power of Proximity:
The rule of proximity shows us that the distance between elements will guide the way we perceive
What Made You Group?
This is exactly where the principle of proximity is working its magic. The fact that a few elements
have an equal distance between one another, and a bigger distance between them and the other
group, made us treat them as separate groups.
40. The Rule of 7 Seconds:
The 7 second rule is a great tool for testing the ‘scannability’ of your page.
This isn’t only relevant for web interfaces and promotional pages.
This rule can also be applied when dealing with users who are frequently
a known interface.