Best Practices for Customer Retention Infographic

Over the next few years, market competition will significantly drive up the cost of customer acquisition and will continue to put pressure on monthly margins. As acquisition cost increases, and margin decreases, Communications Service Providers (CSPs) need to discover more effective ways to retain their best customers longer in order to ensure profitability. As CSPs shift focus from customer acquisition to retention and margin, we have identified a three best-practices related to retention. Learn more: http://www.pega.com/solutions/by-industry/communications-and-media/next-best-action-marketingLire moins