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Army of One presents Integrated PR for Writers
- 1. army of one presents Integrated PR for Writers A Case Study of the Whistler Readers and Writers Festival Brian Brett: Writer in Residence 2010 Guest author: Lawrence Hill Wayne Grady + Merilyn Simonds: Writers in Residence 2009 National book launch 2010: leslie Anthony’s White Planet
- 6. A: The currency of Whistler is STORY From apres sessions recounting the glory of a ski day, to the timeless tales of the land shared at the Squamish Lil’wat Cultural Centre, to the global resonance of the 2010 Winter Olympic Games, to the for-better-or-worse instant reach through social media, the currency that flows through Whistler and ripples beyond the boundaries of the resort, that provides value to the visitor and resident alike, is story.
- 11. Growing:
- 18. Use LinkedIn for professional networking – you can integrate it to your twitter feed and blog, so updates will appear on your LinkedIn profile
- 19. Facebook: The widest penetration with more than 540 million users. Biggest demographic user groups are ages 25-34 and 45-54. Women 57%, men 43%.
Editor's Notes
- Army of one crash course will give a quick and dirty overview of branding, strategic communications, social media, guerilla marketing. I ofered to share this with you guys because: 1. there are a stupid amount of opportunities for people who can write to offer services like this A lot of local businesses, events, non profits, are starting to use social media tools, are hearing they need to be there, but don’t have a high comfort or capabillty with creative writing. 2. Increasingly, to get published as a creative writer, publishers are looking for people not just with a ms or with talent but with a platform. 3. the WRWF is an awesome opp for exposure and relationship building within the literary and publishing worl, and there are opportunities for keen people to take an aspect of the festival’s promo and run with it – turn the army of one into a squad. 4. finally, what if sliding doors idea is true and you get one shot at being in the right place at the right time? Boy scout motto: be prepared?
- Opp: 10 th festival. WiR Sarah Selecky. Lit Grit = success comes from tenacity and creative community. Guest author Miriam Toews. Audience: Writers and aspiring writers. In Sea to Sky. And broader region. Workshop and festival attendees. Bizobj: Sell out. Fill residency. And have 10 people attend each seminar. Measured in ticket sales. Commns obj: 1000 program downloads. FB fans grow to 250. Twitter buzz – grow klout and retweets. Web visits. Target group: Go every year. Good creative kickstart. Do I have something good enough? Is there anything new? I’m busy – I want to go, if I have time. Why go to Whistler instead of Banff, Sunshine Coast, Hawaii, Surrey, Van festival. Insights: hear about it predominantly thru Stella, local papers. Think it’s impressive quality. Good value. Creative/campaign: Feel a sense of urgency to take part. Don’t keep assuming this opp will always be there. One message: If you’re committed to your creative goals, you need to attend. If you’re not committed, you need to get committed and the best way to get that is to attend. Commitment is what counts. Support: “grit”, successes of all our guests and our past attendees. Response: Amp up your commitment to your own creative path. Sign on.