The document proposes a marketing plan to increase sales of Miller High Life Light beer. The plan aims to define Miller High Life Light as "The Beer to Share With Friends" and appeal more to female drinkers through tactics like a viral video campaign, bar contests in major cities, improved packaging, Pandora ads, magazine ads, and targeted Facebook ads. These strategies and tactics would launch in July and run through October, with the goal of increasing quarterly sales by 10% and improving relationships with distributors.