1. Yannick Dawant & Vinh Nguyen
MovingfromMySQLto
ElasticsearchforAnalytics

2. — What is Analytics, and why is it important to Percolate?
— Analytics 1.0 - MySQL
— Analytics 2.0 - Elasticsearch
— Next Steps
Agenda

3. TheSystemofRecordforMarketing

4. WhatdoesAnalyticsmeanto
Percolate?
Howdoesitwork?

5. Analytics1.0-Design
Crawlers MySQL
API
UI
Facebook
Twitter
Instagram
LinkedIn
[…]
metrics

6. MySQLDataModel
post_id service_id tag created_at
1 1 blog 2016-01-01 10:11:15
2 1 blog, video 2016-01-01 12:12:30
3 2 election 2016 2016-01-01 10:10:57
metric_id service_id name
1 1 likes
2 1 comments
3 1 follows
4 2 follows
5 2 mentions
6 2 retweets
post_id metric_id metric_value captured_at
1 1 10 2016-01-01 10:11:15
1 1 20 2016-01-01 12:12:30
2 2 5 2016-01-01 10:10:57
2 2 10 2016-01-01 13:12:20
3 1 15 2016-01-01 13:12:45
3 2 30 2016-01-01 17:05:11
[post]
service_id name
1 facebook
2 twitter
3 instagram
[service]
[post_metrics] [metric_names]

7. — Relational data models
— Very well known pattern
— Application-level objects map cleanly to DB tables
— Joins are easy to do
— Easy to use
— Amazon RDS for managed hosting/deployment/monitoring
— Very familiar to Ops team and other developers, shared knowledge base
— Lots of support available online
— Met product requirements
WhyMySQL?

8. Seemsreasonable.
Whatarethetradeoffs?

9. — Data Modeling Issues
— Starts easy but becomes complex over time (increasing number of tables)
— Schema inflexibility (dynamic changes, unused columns)
— Hard to modify live schemas, may require downtime
— Slow Queries
— Lots of joins at query time
— Tables grow larger and larger over time
— Hard to partition Time series data
— Expensive post-processing on application side
MySQLTradeoffs

10. — Scalability Issues
— Database grows larger and larger over time
— Scaling is mostly vertical (add more CPU/RAM/disk to same node), may require downtime
— Hard to scale horizontally
— Not suitable for our Search needs
MySQLTradeoffs

11. Wheredowegofromhere?

12. Analytics1.0-Design
Crawlers MySQL
API
UI
Facebook
Twitter
Instagram
LinkedIn
[…]
metrics

13. Analytics2.0-Design
Crawlers Elasticsearch
API
UI
Facebook
Twitter
Instagram
LinkedIn
[…]
MySQL
Kafka Data Transformation
metrics
Data Transformation

14. — Decouples data collection from storage
— Enhances reliability of our data pipelines
— Message queue persistence, replay
— Enhances horizontal scalability of our data pipelines
— Multiple brokers, parallel consumers/producers
WhyKafka?

15. — Applies data transformation rules
— Validation, enrichment, denormalization, rollups
— Writes data to various indexes in ES
— Error handling
— Network issues, ES load/timeout issues, mapping conflicts
— Multiple workers to increase overall throughput
— Real time and asynchronous workers
DataTransformation

16. {
"_index" : "analytics_2016-11-01",
"_type" : "post",
"_id" : "f6065582-a2d7-11e6-bee7-22000ae51cc9",
"post_id": "19398339",
"service": "facebook",
"captured_at": "2016-10-31T20:32:17+00:00",
"metrics": {
"comments": 13,
"consumptions": 132,
“engaged": 24,
"impressions": 132,
"likes": 50,
“negative_feedback": 5,
"reach": 93,
"shares": 76
“video_views": 42
},
"tags": ["blog","video"]
}
ElasticsearchDataModel

17. — Document based datastore
— Flexible schemas, dynamic mapping, mapping templates
— JSON, rich data structures, nested objects
— REST APIs make integration simple
— Query performance
— Shards spread across nodes (versus entire MySQL DB/table on single node)
— Rolling indexes for Time series data == querying only the indexes needed (versus entire
MySQL table)
WhyElasticsearch?

18. — Search
— Rich set of built-in queries
— Powerful aggregations (and sub aggregations)
— Scalability
— More control over shards and indexes
— Horizontally scale by adding more nodes and clusters
— Easy to archive old data/indexes to free up resources
— Meets current and *new* product requirements
WhyElasticsearch?

19. Seemsreasonable.
Whatarethetradeoffs?

20. — Data updates are more complex
— Update by query, upserts, script security issues
— Not truly schema-less
— Reindexing is time consuming
— Adding fields, mapping conflicts
— Still need custom, index management layer
— Index mappings, settings, templates, naming patterns, data retention, backup/restore
— Operating ES requires effort
— Deployment, configuration, performance tuning, monitoring
ElasticsearchTradeoffs

21. — More index management
— Better support for different types of indexes, each with own settings
— Add APIs + Tools for operations
— Avoid oversharding, which causes cluster stability issues
— More focus on UPDATE operations
— Field updates (i.e. tags) require update by query/script
— Faster reindexing (i.e. adding new fields, changing field mappings)
— Slow updates/reindexing can affect other system operations/transactions
— Data denormalization vs joins
— More production monitoring
NextSteps

23. https://percolate.com/careers/
We’reHiring!