TINE, the largest dairy company in Norway, launched a social intranet using IBM Connections to simplify employees' workdays, improve internal communications, and provide information from management. The project goals were to create a central place for information sharing, common tasks, and finding available positions and employees. Implementing the social intranet involved determining branding and community strategies, customizing user profiles, and managing complex project dependencies on other systems. After planning that began in December 2012, a pilot launched in April 2013 and the full intranet went live in May 2014.

1. Launching a social intranet
– a true customer story

3. About us
Per Ejnar Thomsen
IT Business developer, TINE SA
Ulf Stider
Sales manager, Infoware Solutions BA

4. About TINE
• Largest Norwegian dairy
• Owners: 15.000+ Norwegian farmers
• Value chain: from farmer to kitchen table
• 500+ products
• 5 000 employees, 70 locations
• Subsidiaries in Sweden, Denmark, UK,
US, Canada

5. INFOWARE
• Biggest Swedish partner with focus on
IBM technology
• 100% focus on collaboration since 1995
• DomainPatrol Social
– Merge communities and all kind of Connections
content
– Please visit us in the showcase
• New app – “Rooms and Connections” on
Appstore and soon Google Play

6. Let's talk about
• Project goals
• Branding
• Communities
• Profiles
• Complexity

7. Project intro
• Planning and analysis
December 2012
• Main project launched
August. 2013
• Pilot started in April
• Intranet launched
May 22nd. 2014

8. Project goals
Mitt TINE
Simplify employee
workday
Improve internal
communications
Info from management
Intranet feedback
Common tasks
What's happening
Availability
IT system status
Find available positions
Find an employee
Enterprise search
Share and
communicate

9. Brandin

10. Vanilla vs corporate identity

11. Vanilla vs corporate identity

12. Vanilla vs corporate identity

13. Communities approach

14. Communities approach

15. Profiles

16. Profiles

17. Project complexity
Consider planned parallel projects
and plan for the unexpected
Project dependencies is a risk itself
Some of our dependensies
• Enterprise search
• Single Sign-On (ISAM)
• Load balancing (BIG IP)
• Master data quality (AD, HR
systems, ISIM)
• ECM (Files vs. CCM / FileNet)
• HR system (CV)
• Tasks integration

18. Take aways
IBM Connections is the platform for
collaboration and communication –
making it an organizational project is
the hard work
Involve HR, unions, other affected
BUs from the start
Define your community strategy
Make designers and Connections
technical resources work together
Mind the complexity – project
dependencies