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As businesses expand into new areas of marketing they’re adopting hybrid applications, both on-premises and cloud, to support their growing needs. But multiple applications silo customer information across the business, limiting a 360-degree view of the customer and the ability to analyze different marketing initiatives.
Learn how Oracle BI Cloud Service (BICS) gives you the ability to consolidate your disparate marketing, CRM, sales, billing, and external/third-party data into an Oracle Cloud database and provide you with actionable information for a comprehensive view of your customer.
Our discussion covered:
-Customer blind spots and how to eliminate them
-Approach to building a complete view
-Client case study and demo
-BICS best practices