1. HR Measures, Metrics &
Analytics Summit
Develop and Implement HR Measures and Metrics
To Drive Better Organizational Efficiency
Leverage August 30 – September 1, 2010 | Arlington, VA
Workforce
You will learn to:
Analytics to
• UNDERSTAND the Changing Landscape of HR Metrics
Optimize Discover how leading organizations are taking analytics to the next level to
measure and report business results
Performance,
• DESIGN a Custom Framework to Track Performance Measures and Metrics
Cost Saving Utilize the latest technology and resources to spearhead your reporting efforts
and Your • MEASURE the Strategic and Effective Value of Your HR Investments
HR Value Acquire key performance data to validate your HR programs and policies
Proposition • DISCOVER how to Best Utilize Your Performance Data
Identify action steps that are needed to fully integrate your HR metrics
In Association with:
www.ASMIweb.com/HRmetrics

2. Day One HR MEASURES, METRICS & ANALYTICS SUMMIT
Monday, August 30, 2010
8:00 10:15
Conference Registration and Continental Breakfast Select the Right Measures Required to Implement
a Well-Structured Measurement Framework
8:30 • Determine what are the essential metrics relevant to
KEYNOTE ADDRESS: your business objectives
Make the Strategic and Financial • Forecast challenges that require solutions to obtain
Case for Your HR Investments relevant data
• Solidify management support by identifying a
The arena of HR Management is a changing landscape
clear strategy
given current global market conditions. Investors and
key stakeholders are demanding that HR managers
rigorously account for their human capital investments. 11:15
Moreover, the need to integrate HR metrics with that Break and Refreshments
of the entire strategic business plan is essential. In this
session, you will gain a better understanding of the
evolution of HR analytics, you will obtain an overview
11:30
of current Metrics trends, and you will review the Integrate Your HR Metrics with
future trends that are quickly setting high standards Other Organization Metrics to Obtain
for reporting, measuring and innovation. You will learn Predictive Analysis
how to utilize new resources to create a proactive • Learn how to best align your HR findings with your
performance management process which in the end will other business units to widen opportunity findings
justify your HR programs and policies. • Engage key stakeholders within the organization by
sharing relevant data
JULIUS SCHILLINGER, Director,
• Solidify employee support and participate by unifying
Organization Effectiveness for Health Net Inc.
your reporting efforts
10:00 BRIAN LOWENTHAL,
Break and Refreshments The Lion Valley Partners
WHO SHOULD ATTEND?
• HR Executives
• HR Practitioners
• CEOs
• CHRO
• EVP, SVP, VP of HR
• Director of HR
• Executive Management
• Recruitment Professionals
• Retention Specialists
2 www.ASMIweb.com/HRmetrics

3. Day One
HR MEASURES, METRICS & ANALYTICS SUMMIT
Monday, August 30, 2010
12:30
Lunch Break
TOP 5 REASONS
TO ATTEND:
1:30
Review Various Dashboards Options to
Determine Best Practices for Your Organization REDUCE
• Determine what are the best user-friendly dashboard costs and improve
options available satisfaction throughout
all of your HR functions
• Utilize your dashboard to measure the effectiveness of
new and existing business strategies
• Examine how to best customize your dashboard IDENTIFY
opportunities to
3:00 create innovative
Break and Refreshments
measurement campaigns
3:15 PROVE
Connect Key Performance Indicators with that your HR Programs
Continuous Improvement positively impact ROI
• Determine if your HR department is operating at best-
in-class levels
• Decide if HR functions are supporting the profitability DISCUSS
objectives of the organization and review dashboards
• Establish meaningful KPIs for your HR functions options that can improve
your reporting accuracy
4:30
Day One Adjourns
DISCOVER
how to Incorporate your
HR Metrics with other key
organizational functions
“The event really helped
me to understand the
linkage between metrics
to HR and corporate
strategy.”
— S, Oclaro, Inc.
www.ASMIweb.com/HRmetrics 3

4. Day Two HR MEASURES, METRICS & ANALYTICS SUMMIT
Tuesday, August 31, 2010
8:00 1:30
Conference Registration and Continental Breakfast Analyze the Return on Workforce Investments
• Identify and measure the human capital factors that
8:30 affect organizational performance
KEYNOTE ADDRESS: • Measure and monitor the initiatives that best influence
your desired outcomes
Use Current Research Finding and
New Resources to Your Advantage • Apply and align value-based metrics to your strategic
HR goals and initiatives
In a down-turned economy and competitive market,
innovation is key. The challenge of innovation DR. MICHAEL R. KANNISTO,
isn’t usually the development of ideas but instead Staffing/University Relations/Employment Branding,
successfully managing the process so that it delivers a BASF - The Chemical Company
good ROI in people, time and money. This keynote will
help you understand how to use workforce metrics to
drive innovation and give you skills that will help your 2:45
organization stay ahead of the curve. Break and Refreshments
10:00 3:00
Break and Refreshments Use Your Data to Apply Innovation and Change
• Distinguish which key data should be shared and
10:15 highlighted to your executive team
Use an ROI Approach to Manage • Review your data to determine what changes will spur
Talent Retention new innovation and growth
• Accurately measure the cost of talent departure • Share your findings with employees to provide
transparency and accountability
• Pinpoint causes of top talent turnover
• Understand where your workforce resources should
• Design, implement and measure impact of solutions
be allocated
LISA EDWARDS, Director of Learning and Development,
Corbis, Founder and CEO of Bloom, Consulting Inc. 4:30
Conference Adjourns
11:15
Break and Refreshments
11:30
Measure and Improve Employee Engagement “Good examples of
• Calculate the financial impact of employee
engagement
applying methodology
• Crack the talent code to identify the factors that cause
a person to engage, perform and want to stay
to business. Good data
• Reduce turnover by identifying the causes of that we can use later.”
employee dissatisfaction
— C, Management System Lead,
12:30 Idaho National Laboratory
Lunch Break
4 www.ASMIweb.com/HRmetrics

5. Post-Conference Workshops
HR MEASURES, METRICS & ANALYTICS SUMMIT
Wednesday, September 1, 2010
POST-CONFERENCE WORKSHOPS: Workshops are designed to be an interactive
way for participants to learn the latest techniques in order to implement them in their
workplace. These workshops provide a platform to learn practical applications of current
best practices. Space in these comprehensive workshops is limited, so be sure to reserve
your seat today.
WORKSHOP A WORKSHOP B
8:30 8:30
Workshop Registration and Continental Breakfast Workshop Registration and Continental Breakfast
9:00 9:00
WORKSHOP A: Design a Metrics System to WORKSHOP B: Managing Talent Retention
Drive Innovation and Performance
For success-driven organizations, keeping key talent
With over hundreds of human capital metrics to choose and top performers engaged today and retained
from, implementing the top 10 within your organization through the downturn is vital to survival. Attend this
is a difficult undertaking. In order to apply the most workshop and obtain the skills you need to identify
appropriate measures and metrics requires a defined the most critically important talent groups within your
company mission. Understanding company areas that organization, accurately pinpoint the cause of talent
need improvement and what you want to measure can departure, develop the most cost-effective solution
help streamline the process. for key talent groups and measure monetary business
impact, including return-on-investment.
During this workshop, you will learn how to:
• Receive over a countless array of different metrics to During this workshop, you will learn how to:
choose from and begin the process of selecting your • Accurately calculate the cost of talent departure
handful of measures • Design and implement solutions to address the
• Understand the value of data reliability identified causes of turnover
• Determine how to best collect your data • Track leading indicators and implement preventative
• Develop tools to collect, compile and maintain critical measures to maintain desired turnover levels
information necessary for viable metrics • Determine a monetary value and ROI for the
implemented solutions
DARREN SHEARER, Director of Reporting Services, Inform
JAYE TANNER, Consultant, Inform LISA EDWARDS, Director of Learning and Development,
Corbis; Founder and CEO of Bloom, Consulting Inc.
12:00
Lunch Break 12:00
Workshop B Adjourns
Lunch Break
1:00
Workshop A Continues
4:00
Workshop A Adjourns
www.ASMIweb.com/HRmetrics 5

6. HR MEASURES, METRICS & ANALYTICS SUMMIT
Venue & Hotel
Venue & Hotel: Exhibiting & Sponsorship:
HR Measures, Metrics and Analytics will be held at The To learn more about exhibiting and sponsorships at
Performance Institute Conference Center in Arlington, HR Measures, Metrics and Analytics please contact
VA, just one block east of the Courthouse Metro stop on Meredith Mason at 202-739-9707 or email her at
the Orange Line. A public parking garage is located just Meredith.Mason@PerformanceInstitute.org
inside of the building for $10/day.
Quality Assurance:
The Performance Institute Conference Center
1515 N. Courthouse Road, Suite 600 The American Strategic Management Institute (ASMI) strives to
Arlington, VA 22201 provide you with the most productive and effective educational
877-992-9522 experience possible. If after completing the course you feel
there is some way we can improve, please write your comments
A limited number of rooms have been reserved at the on the evaluation form provided upon your arrival. Should
Arlington Rosslyn Courtyard by Marriott at the prevailing you feel dissatisfied with your learning experience and wish to
rate of $170. This rate is based on the Government Per request a credit or refund, please submit it in writing no later
Diem and is subject to change. Please call the hotel than 10 business days after the end of the training to:
directly and reference code “HR Metrics, Metrics and
ASMI: Quality Assurance
Analytics Summit” when making reservations to get the
805 15th Street, NW, 3rd Floor
discounted rate. The hotel is conveniently located three
Washington, DC 20005
blocks from the Rosslyn Metro station. Please ask the
hotel about a complimentary shuttle that is also available Note: As speakers are confirmed six months before the event,
for your convenience. some speaker changes or topic changes may occur in the
program. The Institute is not responsible for speaker changes,
Arlington Rosslyn Courtyard by Marriott but will work to ensure a comparable speaker is located to
1533 Clarendon Blvd. participate in the program.
Arlington, VA 22209
Phone: 703-528-2222 or 1-800-321-2211 If for any reason The Institute decides to cancel this conference,
www.courtyardarlingtonrosslyn.com The Institute accepts no responsibility for covering airfare, hotel
or other costs incurred by registrants, including delegates,
sponsors and guests.
Tuition & Group Discounts:
Discounts:
The tuition rate for attending HR Metrics, Metrics and
Analytics Summit is as follows: • All ‘Early Bird’ Discounts must require payment at time of
registration and before the cut-off date in order to receive
Offerings Early Bird Regular Rate any discount.
Conference $999* $1099 • Any discounts offered whether by The Institute (including team
discounts) must also require payment at the time of registration.
Workshop A (all-day event) $499
• All discount offers cannot be combined with any other offer.
Workshop B (half-day event) $299
• Discounts cannot be applied retroactively
* For the Early Bird rate, register before July 5, 2010.
Payment must be secured prior to the conference. If payment is
For more information on group discounts for HR Metrics, not received by the conference start date, a method of payment
Metrics and Analytics Summit, contact: David Yerks at must be presented at the time of registration in order to
760-637-5045 or email him at David.Yerks@ASMIweb.com. guarantee your participation at the event.
6 www.ASMIweb.com/HRmetrics

7. HR MEASURES, METRICS & ANALYTICS SUMMIT
Registration Form
CALL FAX this Form to VISIT
877-992-9522 866-234-0680 www.ASMIweb.com/HRmetrics
Registration Form
Yes! Register me for Register me for HR Measures, Metrics and Analytics
Yes! Register me for HR Measures, Metrics and Analytics and the Workshop
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CANCELLATION POLICY: The American Strategic Management Institute (ASMI) will provide a full refund less a $399 administration fee for
cancellations requested four weeks prior to the event start date unless cancellation occurs within two weeks prior to the event start date. If a
cancellation is requested less than two weeks prior to the event start date, no refund will be issued. Registrants who fail to attend and do not cancel
prior to the event will be charged the entire registration fee. All cancellations must be requested through the cancellation link found in your attendance
confirmation email. Please note that cancellation is not final until you receive a cancellation confirmation email.
I have read and accepted the Cancellation Policy above.
ACKNOWLEDGED AND AGREED
By: ______________________________________________________________________________________________ Date: _______________________________________
Priority Code: W247-WEB

8. HR MEASURES, METRICS & ANALYTICS SUMMIT
About ASMI
ASMI’s Vision Areas of Focus:
In this challenging economic landscape, organizations • PERFORMANCE MANAGEMENT:
must develop and execute innovative strategies to survive Using business analytics to drive strategy
and thrive. Performance and process improvement
• PROCESS IMPROVEMENT:
methodologies give managers the tools they need to
Leaning processes for efficiency and quality improvement
run leaner, more efficient businesses. The mission of the
American Strategic Management Institute (ASMI) is to • FINANCIAL MANAGEMENT:
connect business leaders with best-in-class practices and Budgeting and forecasting for better decision-making
training to address management challenges and improve
• PROJECT MANAGEMENT:
results. ASMI has grown into one of the nation’s most
Managing projects to deliver results on time, within scope and
innovative training providers, combining market research
in budget
and industry insight to deliver experiences and tools
to inspire leaders and grow businesses. Through virtual • LEADERSHIP DEVELOPMENT:
sessions, national summits, training programs and consulting Building leadership skills to manage in times of change and conflict
services, ASMI brings together leaders to share insights,
ideas and actions to transform organizations. Services Available:
VIRTUAL TRAINING BRIEFINGS 90-minute training sessions for the
latest tools and techniques to deliver results.
NATIONAL SUMMITS National events allowing business leaders to share
best practices and strategies for success.
TRAINING PROGRAMS Methodology-based training modules in management
competencies, offered publicly or custom-designed for your organization
CONSULTING SERVICES Field experts who can bring bold change to
your workforce planning processes.
ASMI Corporate Headquarters
805 15th Street, NW, 3rd Floor
Washington, DC 20005
www.ASMIweb.com PHONE: 877-992-9522 FAX: 866-234-0680