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How to Get Anyone
to Do Anything
Through the Art of
Persuasion
Hi, I’m Perry &
I’m Different
How to Get Anyone
to Do Anything
Through the Art of
Persuasion
Good vs. Evil
Founding Partner
Digital Marketer
Warroom Mastermind

Traffic & Conversion
Rival Brands

Plattr
Print & Fill

Wholesale Di...
Perry Belcher
512.971.5049
Redneck
Behavioral
Scientist
Home Life
Quadruple Wide
Redneck
Rocket
Trigger
I’m on BOAT y’all
Hotel Roland Style
Flying Private
My New Office
Q. How does a
high school
dropout from
Paducah, KY get
to live like this?
A. Offers
$400,000,000
Good vs. Evil
Everything in
Life Starts
With an Offer
Sales
Listings
Recruiting
Team Building
Do You Ever
Wonder Why?
You’re Already
Good!
I’m Here to Make
Your Great!
You’ll Never
Have To Worry
About…
5 Concepts out
of 15
Why People Buy
Why People Buy Things
• To be loved
• 	To be liked

• 	To be appreciated

• 	To be right

• 	To feel Important

• 	To make...
“People Buy Things
That Make Them
Feel Better About
Themselves”
- David Ogilvy
Rule #1: Offers Are
About Emotions
“There New Home
is Their Place To
Be Loved”
Rule #2: Your
People Need To Fall
In Love With You
“People Fall In Love With
Those They Feel They
Understand and Whom
They Feel Understand
Them” - PB
Cult Theory
A. Support Their Dreams
B. Allay Their Fears
C. Confirm Their Suspicions
D. Justify Previous Failures
E. Cast Stones at En...
A. Support Their Dreams
B. Allay Their Fears
C. Confirm Their Suspicions
D. Justify Previous Failures
E. Cast Stones at En...
He Made a Better
Offer Than Hillary
And They Liked
Him Better
Rule #3: You Have
To Appeal Too The
Correct Brain
X X
Rule #4: The Law
of Replacement
New Creates
an Itch
17% Needed 

a New Car
Replacement offers
usually outsell
improvement 

offers 5 to 1
Rule #5 The
Law of Sorting
Human Need to 

Sort and Be Sorted
400% More Tips
“People Buy Things
That Remind
Themselves and Tell
Others Who They
Are” - P.B.
Reasons People 

Don’t Buy
Why People DON’T Buy Things
• Fear of Disappointment*

• Offense to others

• Don’t know how
• Loss of reputation

• Pain
...
Perry Belcher
Text Me Now
512.971.5049
Art of Persuasion by Perry Belcher
Art of Persuasion by Perry Belcher
Art of Persuasion by Perry Belcher
Art of Persuasion by Perry Belcher
Art of Persuasion by Perry Belcher
Art of Persuasion by Perry Belcher
Art of Persuasion by Perry Belcher
Art of Persuasion by Perry Belcher
Art of Persuasion by Perry Belcher
Art of Persuasion by Perry Belcher
Art of Persuasion by Perry Belcher
Art of Persuasion by Perry Belcher
Art of Persuasion by Perry Belcher
Art of Persuasion by Perry Belcher
Art of Persuasion by Perry Belcher
Art of Persuasion by Perry Belcher
Art of Persuasion by Perry Belcher
Art of Persuasion by Perry Belcher
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Art of Persuasion by Perry Belcher

How to get anyone to do anything through the art of persuasion. Learn the 5 principles of great offers, cult theory and more

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Art of Persuasion by Perry Belcher

  1. 1. How to Get Anyone to Do Anything Through the Art of Persuasion
  2. 2. Hi, I’m Perry & I’m Different
  3. 3. How to Get Anyone to Do Anything Through the Art of Persuasion
  4. 4. Good vs. Evil
  5. 5. Founding Partner Digital Marketer Warroom Mastermind
 Traffic & Conversion Rival Brands
 Plattr Print & Fill
 Wholesale Distributor
  6. 6. Perry Belcher 512.971.5049
  7. 7. Redneck Behavioral Scientist
  8. 8. Home Life
  9. 9. Quadruple Wide
  10. 10. Redneck Rocket
  11. 11. Trigger
  12. 12. I’m on BOAT y’all
  13. 13. Hotel Roland Style
  14. 14. Flying Private
  15. 15. My New Office
  16. 16. Q. How does a high school dropout from Paducah, KY get to live like this?
  17. 17. A. Offers
  18. 18. $400,000,000
  19. 19. Good vs. Evil
  20. 20. Everything in Life Starts With an Offer
  21. 21. Sales Listings Recruiting Team Building
  22. 22. Do You Ever Wonder Why?
  23. 23. You’re Already Good!
  24. 24. I’m Here to Make Your Great!
  25. 25. You’ll Never Have To Worry About…
  26. 26. 5 Concepts out of 15
  27. 27. Why People Buy
  28. 28. Why People Buy Things • To be loved • To be liked • To be appreciated • To be right • To feel Important • To make money • To save money • To make their work easier • To save time • To be secure • To be attractive • To be comfortable • To be distinct • To be happy • To have fun • To gain knowledge • To be healthy • To gratify curiosity • For convince • For survival
  29. 29. “People Buy Things That Make Them Feel Better About Themselves” - David Ogilvy
  30. 30. Rule #1: Offers Are About Emotions
  31. 31. “There New Home is Their Place To Be Loved”
  32. 32. Rule #2: Your People Need To Fall In Love With You
  33. 33. “People Fall In Love With Those They Feel They Understand and Whom They Feel Understand Them” - PB
  34. 34. Cult Theory
  35. 35. A. Support Their Dreams B. Allay Their Fears C. Confirm Their Suspicions D. Justify Previous Failures E. Cast Stones at Enemies People Will Do Anything If…
  36. 36. A. Support Their Dreams B. Allay Their Fears C. Confirm Their Suspicions D. Justify Previous Failures E. Cast Stones at Enemies People Will Do Anything If…
  37. 37. He Made a Better Offer Than Hillary And They Liked Him Better
  38. 38. Rule #3: You Have To Appeal Too The Correct Brain
  39. 39. X X
  40. 40. Rule #4: The Law of Replacement
  41. 41. New Creates an Itch
  42. 42. 17% Needed 
 a New Car
  43. 43. Replacement offers usually outsell improvement 
 offers 5 to 1
  44. 44. Rule #5 The Law of Sorting
  45. 45. Human Need to 
 Sort and Be Sorted
  46. 46. 400% More Tips
  47. 47. “People Buy Things That Remind Themselves and Tell Others Who They Are” - P.B.
  48. 48. Reasons People 
 Don’t Buy
  49. 49. Why People DON’T Buy Things • Fear of Disappointment* • Offense to others • Don’t know how • Loss of reputation • Pain • Criticism • Risk • Work • Effort • Discomfort • Worry • Doubt • Guilt • Boredom
  50. 50. Perry Belcher Text Me Now 512.971.5049

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