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…and “sneaky” little tricks
Email
marketing
Examples
Ninja
Watch This
Presentation
Being
Delivered
Live!
https://www.perrybelcher.com/
email-marketing-examples
$10,000
A day from email
Perry belcher 512.971.5049
Perry belcher
DigitalMarketer.com
Founder
Rivalbrands.com
Founder
Plattr.com
Founder
512.971.5049
Over 400%
Increase is ROI
Perry belcher 512.971.5049
Email
= hard *
Perry belcher 512.971.5049
#worthit
Perry belcher 512.971.5049
What makes you money
TV/RADIO 2:1
Online media 3:1
Direct mail 5:1
Email 39:1
1. Get it delivered
2. Get it opened
3. Get it clicked
WHAT MATTERS
Get it
Delivered
Perry belcher 512.971.5049
A. Platform
B. Reputation
C. Formatting
D. Screening
E. Timing
Perry belcher 512.971.5049
Platform
Perry belcher 512.971.5049
Maybe more
than one
Perry belcher 512.971.5049
reputation
Perry belcher 512.971.5049
90+ is All Good
Perry belcher 512.971.5049
Formatting
Perry belcher 512.971.5049
Multiple from
Fields
Perry belcher 512.971.5049
Perry belcher 512.971.5049
1. A.B. Dobson
2. Joe
3. Survival life
4. F.P.A. Members
5. Survival newsletter
Screening
Perry belcher 512.971.5049
Get it
Opened
Perry belcher 512.971.5049
A. Timing
B. Transactions
C. News
D. Curiosity
E. Email funnels
Perry belcher 512.971.5049
Timing
Perry belcher 512.971.5049
Saturday & Sunday Content & Tripwires
Transactional
Perry belcher 512.971.5049
SUBJ: Damaged in shipping [respose req]
SUBJ: Your box is here, please advise
SUBJ: Item backordered for (2) days
SUBJ: Appoint at 2 pm CANCELLED
SUBJ: Call Shipping 512-555-1212
SUBJ: Address correction required
Faux Transactional Emails
Welcome mails get
320% better opens
than any other mails
you send
0
10
20
30
40
Day 0 Day 1 Day 2 Day 3 Day 4
New Subscriber Data
Open Rate
Click Through Rate
SUBJ: Free Thank You Gift #1
SUBJ: Your Recipt + Freebie #2
SUBJ: Your Shipping Info + Bonus #3
SUBJ: Client Stories + Your Gratis Gift #4
SUBJ: Your Final “No Cost” Present #5
We Send 5 Emails Day ZERO
News
Perry belcher 512.971.5049
Curiosity
Perry belcher 512.971.5049
SUBJ: [VID] One legged man ice skating (Olympics)
SUBJ: [PIC] Melting aluminum cans in microwave
SUBJ: Naked man arrested 4 “concealed” weapon
SUBJ: Photos [Do Not Bend] World’s tallest midget
SUBJ: Google melts 627,772.917 websites
SUBJ: Racey pictures of your mom?
SUBJ: Trump eats his own hair [VID]
SUBJ: QUIZ: Why do men have nipples?
That Sounds ridiculous
Less broadcasts
More campaigns
Campaigns
Vs. Broadcast
+ 74% Opens
+156% Clicks
Get it
Clicked
Perry belcher 512.971.5049
“55% of all emails
in 2017 were 

opened on a 

mobile device”
Readability
Perry belcher 512.971.5049
Big text
Big Images
Big headlines
Big buttons
Perry belcher 512.971.5049
Above
Fold
Perry belcher 512.971.5049
Sneaky
Tricks
Perry belcher 512.971.5049
Multiple
Points
Perry belcher 512.971.5049
Timers
Perry belcher 512.971.5049
Contests
Re-engage
Perry belcher 512.971.5049
So do
Tripwires
Perry belcher 512.971.5049
Email funnel
SYStem
Perry belcher 512.971.5049
Step 1. 6AM: Send
broadcast To 10% of 

list testing 3 Subject
best lines
Perry belcher 512.971.5049
Step 2. 8AM: Send
broadcast To 10% of 

list testing winning
Subject line with 3
Sets of body copy
Perry belcher 512.971.5049
Step 3. 10AM: Send
broadcast To full
list with winners of
Both tests
Perry belcher 512.971.5049
Average result
220% increased
ROI… but wait
There’s more
Perry belcher 512.971.5049
Step 4. 2pm: Send
broadcast openers
Of previous mails
With added appeal
Perry belcher 512.971.5049
Step 5. 2pm: Send
broadcast unopens
With a different
Promotion
Perry belcher 512.971.5049
Step 5. 8pm: Send promo

#1 Openers broadcast
openers Of previous
mails With added
scarcity
Perry belcher 512.971.5049
Step 5. 8pm: Send promo

#2 Openers broadcast
openers Of previous
mails With added bonus
Perry belcher 512.971.5049
Average result
451% increased
ROI… PLUS better
List health
Perry belcher 512.971.5049
Campaigns
Vs. Broadcast
+ 74% Opens
+156% Clicks
Done for
You!
Perry belcher 512.971.5049
$1000
Gift
Perry belcher 512.971.5049
Email Marketing Examples Templates & Strategy

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Email Marketing Examples Templates & Strategy