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How To Create The Perfect Offer

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Perry Belcher Brazil Presentation on Headlines and Copywriting

Publié dans : Business

How To Create The Perfect Offer

  1. 1. Boa Tarde Brazil!
  2. 2. HOW TO CREATE THE PERFECT OFFER Perry Belcher - Co-Founder DigitalMarketer.com WhatsApp +151297115049
  3. 3. Perry Belcher Who is… Perry Belcher WhatsApp +15129715049 • Co-Founder of DigitalMarketer.com 
 with Ryan Deiss • Currently Primary Investor in 11 major ventures • Advisor to over 170 $10M+ Companies • Sold $400,000,000 online since 2003
  4. 4. Made 100’s of mistakes so you don't have to… Perry Belcher WhatsApp +15129715049
  5. 5. Who Else Wants The EXACT 3 Step Formula Formula I’ve Used To Sell 
 $400,000,000+ USD 
 in Goods and Services Online? Perry Belcher WhatsApp +15129715049
  6. 6. WARNING!
  7. 7. When a perfect offer is made…people buy. Perry Belcher WhatsApp +15129715049
  8. 8. No Manipulation No Mind Tricks No Hard Selling WhatsApp +15129715049
  9. 9. Your product is great…
  10. 10. Your customer just doesn’t “get it”… Perry Belcher WhatsApp +15129715049
  11. 11. What is a “Perfect Offer?” Perry Belcher WhatsApp +15129715049
  12. 12. Right product, at the… Right price, presented to the… Right person, with the… Right messaging, at the exact… Right moment. The Perfect Offer: Defined Perry Belcher WhatsApp +15129715049
  13. 13. Right product, at the… Right price, presented to the… Right person, with the… Right messaging, at the exact… Right moment. The Perfect Offer: Defined messaging Perry Belcher WhatsApp +15129715049
  14. 14. Words…matter. Perry Belcher WhatsApp +15129715049
  15. 15. Speak To The ACTUAL Desired End Result…
  16. 16. It all starts in ONE of your the brain. Perry Belcher WhatsApp +15129715049
  17. 17. VOLUNTEER?
  18. 18. Why People Buy Things • To get sex • To be liked • To be appreciated • To be right • To feel Important • To make money • To save money • To make their work easier • To save time • To be secure • To be attractive • To be comfortable • To be distinct • To be happy • To have fun • To gain knowledge • To be healthy • To gratify curiosity • For convince • For Survival
  19. 19. Primary Buying Triggers 1. People Buy Things That Make Them Feel Better 
 About Themselves.
 2. People Buy Things That Reminds Themselves and Tell 
 Others Who They Are.
  20. 20. Primary Buying Triggers 1. People Buy Things That Make Them Feel Better 
 About Themselves.
 2. People Buy Things That Reminds Themselves and Tell 
 Others Who They Are.
 3. People buy things that reduce work make their lives easier.
 4. People buy thinks that work fast to achieve their desired 
 end result
  21. 21. Primary Buying Triggers 1. People Buy Things That Make Them Feel Better 
 About Themselves.
 2. People Buy Things That Reminds Themselves and Tell 
 Others Who They Are.
 3. People buy things that reduce work make their lives easier.
 4. People buy thinks that work fast to achieve their desired 
 end result
  22. 22. Why People DON’T Buy Things • Fear of Embarrassment • Offense to others • Domination by others • Loss of reputation • Pain • Criticism • Risk • Work • Effort • Discomfort • Worry • Doubt • Guilt • Boredom Perry Belcher WhatsApp +15129715049
  23. 23. People Take Action 1. Pain 2. Pleasure 3. Logic* 4. Fear* 5. Guilt* Perry Belcher WhatsApp +15129715049
  24. 24. Bottom Line is You Must 
 Know Your Audiences 
 Desired End Result Before Moving to Step 2… Perry Belcher WhatsApp +15129715049
  25. 25. STEP 2 Craft your “Elevator” Pitch
  26. 26. “The Perfect 30 Second 
 Sales Pitch in a Single in 3 Part Sentence” - TEMPLATE -
  27. 27. Who Wants To See it? Perry Belcher WhatsApp +15129715049
  28. 28. Finally, Quickly and Easily… Desired End Result in Specific Timeline Without Major Objections Guaranteed or Risk Reversal Perry Belcher WhatsApp +15129715049
  29. 29. Finally, Quickly and Easily… Desired End Result in Specific Timeline Without Major Objections Guaranteed or Risk Reversal Perry Belcher WhatsApp +15129715049
  30. 30. Finally, Quickly and Easily… Desired End Result in Specific Timeline Without Major Objections Guaranteed or Risk Reversal Perry Belcher WhatsApp +15129715049
  31. 31. Finally, Quickly and Easily… Desired End Result in Specific Timeline Without Major Objections Guaranteed or Risk Reversal Perry Belcher WhatsApp +15129715049
  32. 32. See it at work…
  33. 33. Finally, Speak Perfect English in 90 Days Flat Without Ever Attending Class Guaranteed or Our Course is 100% FREE! Perry Belcher WhatsApp +15129715049
  34. 34. Finally, Speak Perfect English in 90 Days Flat Without Ever Attending Class Guaranteed or Our Course is 100% FREE! Perry Belcher WhatsApp +15129715049
  35. 35. Finally, Speak Perfect English in 90 Days Flat Without Ever Attending Class Guaranteed or Our Course is 100% FREE! Perry Belcher WhatsApp +15129715049
  36. 36. Finally, Speak Perfect English in 90 Days Flat Without Ever Attending Class Guaranteed or Our Course is 100% FREE! Perry Belcher WhatsApp +15129715049
  37. 37. Want My Slides? Perry Belcher WhatsApp +15129715049
  38. 38. STEP 3 Architect Your Ideal Sales Funnel
  39. 39. “Every Buying Decision is a Calculation of 
 Status and Risk” WRITE THIS DOWN!
  40. 40. XX
  41. 41. Time + 
 Micro Commitment 
 = Trust = SALE$
  42. 42. “People will NEVER Give You Their Money or Their Love Without First Giving You Their Time” WRITE THIS DOWN!
  43. 43. THE QUESTION YOU MUST ANSWER: What is an “Entry Point Offer” that will ultimately lead your prospect to initiate an Ideal Sales Conversation? 
 (a.k.a. What’s your “let’s grab some coffee”…?)
  44. 44. Who wants to know the secret to shorten the time required to make a sale by up to 90%? Perry Belcher WhatsApp +15129715049
  45. 45. It’s Called a Tripwire … Here is how it works? Perry Belcher WhatsApp +15129715049
  46. 46. Who believes they could sell a LOT of product if they could just sell at a loss? Perry Belcher WhatsApp +15129715049
  47. 47. We LOSE $1.00 USD 
 per sale! (We have sold 1.2M So Far)
  48. 48. 58 13% $300 Profit
  49. 49. 100 Sales = $100 Loss 13 Generator Sales at $300 Profit Each… $3,900 Profit -$100 Loss $3,800 Profit
  50. 50. 60
  51. 51. 61
  52. 52. 62
  53. 53. 64 • $1.91 MARKETING • $2.09 AVERAGE SALES • $.18 AVERAGE PROFIT • $1.14 PROFIT ON UP SELL • (DRINK & FRIES) • $1.32 PROFITS • 721% INCREASE IN PROFIT • (ANOTHER .88 IF YOU BUY A PIE)
  54. 54. 65
  55. 55. 66
  56. 56. ACTION 
 ITEMS 1. Identify your prospect’s “Ideal After” 2. Craft a “30-Second Sales Pitch” for your product/service 3. Architect your “Ideal Sales Conversation” CRAFT A PERFECT OFFER
  57. 57. A PREDICTABLE SELLING SYSTEM
  58. 58. LET’S BUILD A PREDICTABLE SELLING SYSTEM WORKSHOP • 6 Core Training Modules • 24/7 Online Access • Printable Handouts & Worksheets • 20+ Copy & Paste Campaign Templates • Private 1-on-1 Access To DM Coach
  59. 59. LET’S BUILD A PREDICTABLE SELLING SYSTEM WORKSHOP 1. Core Concepts of Predictable Selling 2. Architecting Your Ideal Sales Conversation 3. Identifying the Triggering Events 4. Building Your Entry-Point Offer 5. Constructing Your Predictable 
 Selling Model (TEMPLATES INCLUDED!!) 6. Launching and Scaling Your Sales Machine
  60. 60. R$6000 $2000 USD This Certification Typically Sells for Over EVENT-ONLY SPECIAL OFFER Perry Belcher WhatsApp +15129715049
  61. 61. R$4000 $1500 USD This Certification Typically Sells for Over EVENT-ONLY SPECIAL OFFER Perry Belcher WhatsApp +15129715049
  62. 62. FIRST 67!!! I will personally review and give you feedback on your “Predictable Selling System” framework and model… Perry Belcher WhatsApp +15129715049
  63. 63. R$10,000 $4000 USD My Personal Review Typically Sells for Over EVENT-ONLY SPECIAL OFFER Perry Belcher WhatsApp +15129715049
  64. 64. Predictable Selling System R$6000 What You Get Today EVENT-ONLY SPECIAL OFFER (2) Content & Commerce R$4000 Total Value R$20,000 My Personal Review R$10,000
  65. 65. R$20,000 You Won’t Pay Perry Belcher WhatsApp +15129715049
  66. 66. R$8000 You Even Won’t Pay Perry Belcher WhatsApp +15129715049
  67. 67. R$6000 Not Even … Perry Belcher WhatsApp +15129715049
  68. 68. R$2,995 Today You Get Everything! for Just… Perry Belcher WhatsApp +15129715049
  69. 69. Wait Theres More
  70. 70. Perry Belcher $30,000 USD Value Included All Day Consulting Session 
 
 In Brazil With Me! Perry Belcher WhatsApp +15129715049
  71. 71. Limited 
 To 67 Seats GO TO THE BACK NOW! Perry Belcher WhatsApp +15129715049
  72. 72. Perry Belcher WhatsApp +5129715049 THANK YOU!

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