Vitagramma - part of your marketing team. The only one marketing automation tool for medical laboratory. Now we are using AI to predict next patient visit.

1. Part of your marketing team
New ways to earn money
through customer experience

2. The way to improve
customer experience
The tool to increase an income and a
margin
IT component of the
marketing department
Who we are

3. What we do
Increase sales
among existing customers
of the laboratory

4. Patient’s
Cabinet
Lab’s
Dashboard
Mobile
app
Extended
result
explanation
Pools
engine
AI
marketing
system
How we do that

5. Patient’s
Cabinet
Cabinet increases the loyalty of patient
and the chance of returning
• The Cabinet is automatically created for every patient
• The analysis` results can be viewed as graphs, printed
or sent via e-mail
• Notifications about uploading of new results
• Personal data health of the patient (height, weight, blood pressure, blood
sugar, etc.)
• To share with doctor
• To download coupons for packages

6. Lab’s
Dashboard
Reports to help make the decisions –
finance and sales
• More than 50 reports, which can be built in a variety
of chart types:
- number of tests;
- the amount of money they brought;
- who and where ran the tests;
- and so on
• Reports in real time

7. Powerful reporting engine
• Statistics on any analysis for any period of time
• The number of orders / patient visits / ordered tests / made tests
• The number of New patients / Returning
• Number of self-reversal / "From the doctor"
• The average check (for the patient)
• The number of tests of one patient
• We have only the email / phone only / Phone and email / Nothing
• Distribution of orders under the contract
• Distribution of orders for laboratory
• Distribution of orders for analysis
• Statistics on laboratories (laboratories all groups) with prospect of time and
geography
*Reports are built any subcontractors
Lab’s
Dashboard

8. AI
Marketing
system
Real Artificial Intelligence
• Right message
• Right time
• Right person
• AI helps to identify when person is most likely in need to visit the
Lab
"Those who recently went to the Lab
test and will return this week”
"Those who have tested many times
and still must to come to the Lab"
• Model: Single-layer perceptron • Model: Recurrent neural network of long
short-term memory

9. AI
Marketing
system
Triggers “if-then” – action based
on analysis result
• Message (letter / SMS / Viber) sent based on results of the analysis
• Open rate more than 60%
• Click rate more than 50%
• Triggers can be sent by any
event or by time

10. Newsletter from the Lab – to share news
and to teach about healthcare
• Built-in a unique mailing system
allows to send e-mails to any groups of
Patients
• Mailing results is a tool for improving
patient care and sales
AI
Marketing
system

11. To build bridge of two-way communication
Pools
engine
• Built-in a pool system
• To create any questionnaires
• To import results to any BI system for
analysis
• To increase loyalty and to get
instant feedback

12. To help Patients to get more information
about their health
• Easy way to understand results
• “This Lab understands me”
Extended
result
explanation
* in the pipeline

13. Your health at the fingertips
• Results of the tests
• Tests and check-up recommendations
• Allow to appointments the visit
• Targeted marketing campaigns
• Payment right from the app
• Location of your labs
Mobile
App

14. How it works
• Vitagramma is part of your marketing: we create letters and messages and send
them to Patients
• We work under your brand (white label)
• Vitagramma is integrated with Lab’s LIS
• Vitagramma sees all results, analyzing it, create lists and sending messages
according to predefined rules
• Laboratory has its own administration panel for Dashboardand Pulls

15. Valentin Pertsiya
Co-owner, Business Development
+380 67 220-20-67 Mobile/Message/Viber/WhatsApp
vp@vitagramma.com
LinkedIn: ua.linkedin.com/in/pertsiya
Skype: valpep69
Dmitriy Gyk
Co-owner, CEO
+380 (67) 538 75 20 dg@vitagramma.com