Keynote from eLN Connect November 2016, London, UK

1. Subtle engagement and outright fun:
Using gamification to improve the
effectiveness of your international
marketing
British Council SIEM Conference
December 2015 – Pete Jenkins
Photo by John-Morgan - Creative Commons Attribution License https://www.flickr.com/photos/24742305@N00
THE GAMIFICATION OF
LEARNING AT WORK
Pete Jenkins - November 2016
eLN Connect 2016

2. ABOUT PETE
 Founder – GAMIFICATION+ LTD
 Entrepreneur in Residence at University of Brighton
 Chair – International Gamification Confederation (GamFed)
 Gamification in Human Resources, CROME
 Organiser of Brighton Gamification Meetup
 Ambassador for Brighton & Hove and
Worthing & Adur Chambers of
Commerce

3. 3
Source: Charles Jennings

4. 4
Source: Charles Jennings
Transparency
Transpar
ency

5. In 2015, how many viewers tuned in to
watch the League of Legends World
Championship finals?
A. 36,000
B. 360,000
C. 36,000,000

6. The prize for the winning team at the 2016
League of Legends World Championships?
A. $500k
B. $2m
C. $5m

7. TheDiamondMinecart (DanTDM)’s
YouTube gaming channel had how many
views just in June 2016?
A. 13.1m
B. 180.2m
C. 370.3m

8. Top 100 YouTube gaming channels had
how many views just in June 2016?
A. 7.5 billion
B. 8.5 billion
C. 9.5 billion

10. Watch people play a game
and you get about 50% the
level of enjoyment that the
players experience.

12. Job shadowing

13. Broadcast your staff doing
their jobs, live!

14. Do you have any millennials in
your businesses?

16. Which skills that you want to
spread are sitting with people
who are too busy to be
trainers?

17. 17
Source: Charles Jennings
Transparency

18. Photo by Gustavo Nudo (Guslight) - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/87913697@N00 Created with Haiku Deck

21. “It is not until you play a
game many different ways
that you truly master it.”

24. Where is the fear of failure
stopping your people from
improving?

25. Themes Victory
States
Constraints

27. THANK YOU FOR
PLAYING
pete.jenkins@gamificationplus.uk
http://gamificationplus.uk
@gamifiplus @petejenkins
Visit our website for white papers, webinars & more…