2. Knowing me, Knowing you
Chemist : 18 years in
Pharmaceutical R&D
Academic : 18 years
teaching MBA’s
Consultant and Author :
18 + years in business
Musician – 18 till I die
Peter Cook MBA, MRSC C.Chem, FCIPD
www.academy-of-rock.co.uk
www.humdyn.co.uk
Twitter @AcademyOfRock
4. The Flow
Mihaly Csíkszentmihályi described flow as “being completely
involved in an activity for its own sake. The ego falls away.
Time flies. Every action, movement, and thought follows
inevitably from the previous one, like playing jazz.”
5. In the flow
Tal Wilkenfield and Jeff Beck
Click picture to view
6. Emotional Intelligence
Inner space Inner space
Outer
space
Outer
space
“Emotional intelligence”
(Daniel Goleman)
“Within you, without you”
(George Harrison)
8. Deliberate Practice aka
the 10 000 hours effect
Anders Ericsson introduced the notion of the 10 000
hours effect “Many characteristics once believed to
reflect innate talent are actually the result of intense
practice extended for a minimum of 10 years.”
9. 10 000 hours - Mastery
lessons from Prince
Click picture to view
18. The quality that business
thought leader Tom Peters calls
‘sticking to the knitting’ has
served AC / DC very well indeed.
“Back in Black” was the 2nd
highest selling album in history,
after “Thriller” by Michael
Jackson.
If your market is stable, stick to
the knitting and build a brand
AC / DC
Business
The
of
21. (I Can’t Get No)
Satisfaction
The factors that
motivate are different
than the things that
dissatisfy. If you can’t
get no satisfaction at
work, find ways to
remove dissatisfiers and
add factors that produce
more job satisfaction
Rolling
Stone
Likea
26. The Academy of Rock and Human Dynamics
+ 44 (0) 1634 855267 + 44 (0) 7725 927585
E peter@humdyn.co.uk
Web www.academy-of-rock.co.uk
Web www.humdyn.co.uk
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