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‘The best way to be missed when you're gone
is to stand for something when you're here.’
Seth Godin
Social Media Strategie
Met beelden van:
@jvdschenk | Jeroen van der Schenk, www.SocialBites.nl
@pkrolNL dd. 19-06-2013
Presentatie Social Media strategie
Presentatie Social Media strategie
Presentatie Social Media strategie
@pkrolNL
1. Dialoog? [1]
Wie?
- Overheden, Vastgoedeigenaren;
- Personen werkzaam in het vastgoed;
Problemen? > Oplossingen!
Waar?
-Twitter, LinkedIn
Thema’s?
- …
@pkrolNL
1. Dialoog? [2]
Thema’s?
-Vastgoed, Trends, Leegstand, Herbestemming,
Gebiedsontwikkeling, Conceptontwikkeling,
Placemaking,
- Het Nieuwe Winkelen, #Retail2020,
#HnWinkelen, Retailtrends
- Het Nieuwe Werken, Coworking, Broedplaatsen,
Cultureel erfgoed, Incubatorruimte
@pkrolNL
1. Dialoog? [3]
@pkrolNL
2. Doelstelling?
Ik wil .... (@ReBuild.nu)
- Engagement van brand
- Traffic naar website
Ik wil …. (@pkrolNL)
- expertise ‘claimen’ (leegstand, vastgoed)
Ik wil ….
- interactie met klanten
- klanten werven / sales verhogen (lead generator)
@pkrolNL
@pkrolNL
@pkrolNL
0
2000
4000
6000
8000
10000
12000
jan feb mrt apr mei jun jul aug sep okt nov dec jan
pageviews blogs
3. Contentstrategie?
- Inhoud,
- Vorm,
- Contentstroom,
@pkrolNL
@pkrolNL
4. Tools?
- Website (Blog),
- Twitter,
- LinkedIn
- Facebook
- E-mail
- Slideshare
- Youtube
- Mailchimp
@pkrolNL
5. Deel relevante content
@pkrolNL
Content Curation:
>
@pkrolNL
6. Participeer en
Faciliteer dialoog?
Monitor …
Reply …
Connect …
@pkrolNL
7. Webcare? [1]
Gratis tools:
# Google Trends
# Google Alerts
# Bitly account
# Twitterfeed
# Tweetdeck
# Slideshare
# Youtube
# Evernote
@pkrolNL
Social Media Tools!
@pkrolNL
@pkrolNL
Google Trends
@pkrolNL
Google Alerts
@pkrolNL
Bitly.com
@pkrolNL
Twitterfeed
Tweetdeck
@pkrolNL
7. Webcare? [2]
Twitter:
# Twittergids
# Locafollow
# Twitterlists
#Followerwonk
# Twentyfeet
# Crowdbooster (helaas vanaf 2013 betaald)
# Topsy
# Who.Unfollowed.me
@pkrolNL .
Twitter Tools!
@pkrolNL
@pkrolNL
Twittergids
@pkrolNL
Locafollow
@pkrolNL
Twitterlist
Twitterlist Duckstad!
@pkrolNL
@pkrolNL
Followerwonk
@pkrolNL
Twentyfeet
@pkrolNL
Crowdbooster
@pkrolNL
Topsy
@pkrolNL
WhoUnfollowedMe.com
@pkrolNL
HOW TO BE INFLUENTIAL?
1. Develop your storytelling skills
2.Get offline and meet people in real life
3. Get very, very good at filtering and aggregating content
4. Be topical and early in the news cycle
5. Be remarkable
6. Let your passion shine.

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Presentatie Social Media strategie