Learn about social media from Peter Liu at Kaiscapes Media.

1. Peter Liu (@PeterLiu47)
www.kaiscapes.com
peter@kaiscapes.com
www.kaiscapes.com
info@kaiscapes.com

2. Social Media Boot Camp
Part One Part Two
● Introduction ● Blogging
● What Is Social Media? ● Social Networks
● Social Media and Websites ● Facebook
● Social Media and Search ● Twitter
● How Does Social Media Work? ● LinkedIn
● How Does Social Media Not ● Google+
Work? ● As Time Allows
● Social Media Strategy (and ○ Instagram, Pinterest, Pat
Obstacles) h, etc.
○ Mobile apps
Q & A, Talk Story
Throughout
www.kaiscapes.com
info@kaiscapes.com

3. Social Media on Maui
Maui Social Media Users Group
#MauiSMUG
Last Wednesday - MEDB Kihei
http://mauismug.com
http://facebook.com/mauismug
http://twitter.com/mauismug
Maui WordPress
#MauiWP
Third Thursday - MEDB Kihei
http://facebook.com/groups/mauiwp
http://meetup.com/mauiwp/
www.kaiscapes.com
info@kaiscapes.com

4. Don't Worry! The Slides Are Online!
http://kaiscapes.com
www.kaiscapes.com
info@kaiscapes.com

5. If You Are Live-tweeting
Your
hashtag for
#kaiscapes
today is
www.kaiscapes.com
info@kaiscapes.com

6. If You're on Facebook
http://facebook.com/kaiscapes
www.kaiscapes.com
info@kaiscapes.com

7. http://linkedin/in/peterliu47
http://linkedin.com/in/kathybecklin
More than half a century of
combined enterprise computer industry experience
working with
Fortune 500 companies and the U.S. Government
IT/IS
System Programming Kathy Becklin
Peter Liu
System Administration
Software Engineering
Customer Support
Management
Program Management
Escalation Management
www.kaiscapes.com
info@kaiscapes.com

8. In The Last 30 Years Or So
IBM 4331 Processor (1979) Apple iPhone 4S (2011)
● Peter's first computer ● 64GB memory
● 512K memory (0.5MB, or 0.0005GB) ● Makes phone calls
● Green letters on black screen (no graphical ● Plays music and video
display) ● Takes pictures
● Assembly language, machine code ● Makes movies
● Huge developer community
● Does Social Media
www.kaiscapes.com
info@kaiscapes.com

9. The Early Years
An Amdahl Model 5860 from the 580 Series (1982)
www.kaiscapes.com
info@kaiscapes.com

10. The Key Years
Developed the graphical browser
Developed technologies such as:
Javascript, RSS, SSL, etc.
www.kaiscapes.com
info@kaiscapes.com

11. Social Media Books
http://kaiscapes.com/social-media-book/
www.kaiscapes.com
info@kaiscapes.com

12. Socialnomics
www.kaiscapes.com http://socialnomics.net
info@kaiscapes.com

14. What Is Social Media?
Joining others
in conversations about content online
content = media
All your media
(text, images, video, audio, etc.)
is available "socially"
www.kaiscapes.com
info@kaiscapes.com

15. It's Not Just Facebook or Twitter
Those are just tools
Tools are more effective as part of
a strategy
www.kaiscapes.com
info@kaiscapes.com

16. It's Not Just For
Marketing or Promotion
It's how people communicate
online
www.kaiscapes.com
info@kaiscapes.com

17. Social Media is Business
A unique opportunity to listen to
customers' needs on a grand scale
A unique opportunity to engage people
in conversation, build relationships and
grow communities around a brand
www.kaiscapes.com
info@kaiscapes.com

18. Why Should Businesses Use Social Media?
Once your static website was the sum total of
your whole Internet strategy
Now they're just overpriced business cards.
www.kaiscapes.com
info@kaiscapes.com

19. If You Build It, They Won't Come
Even if you trick them into it,
they probably won't come back.

20. You're Building a Tribe
They become interested in what
you do because they're interested
In You!

21. The Monologue - They're Over It
Over 50% of the world's population is under 30
90% have joined a social network
78% of consumers trust peer recommendations
Only 14% trust advertisements
Only 18% of traditional TV campaigns generate a
positive ROI
90% of TV watchers skip ads because they can
Socialnomics
Today's Web is All About Dialog
www.kaiscapes.com
info@kaiscapes.com

22. What They're Saying Matters More
54% of bloggers post content or tweet daily
34% of bloggers post opinions about
products, brands and services
25% of search results for the World’s Top 20
largest brands are links to that
user-generated content
Socialnomics
www.kaiscapes.com
info@kaiscapes.com

23. SEO vs. Social Media
People care more
about how their
friends rank products
and services...
…than how Google
ranks them.
Socialnomics
www.kaiscapes.com
info@kaiscapes.com

24. Search Is Social
www.kaiscapes.com
info@kaiscapes.com

25. How Google Social Search works
www.kaiscapes.com
info@kaiscapes.com

26. You Make the Encyclopedias
Wikipedia has over 17 million articles
Available in 270 languages
80,000 active volunteers worldwide
Comscore
Studies show it’s more accurate than
Encyclopedia Britannica
If you were paid a $1 for every time an article
was posted on Wikipedia you would earn
$1712.32 per hour
www.kaiscapes.com Socialnomics
info@kaiscapes.com

27. Smile! You're on Instagram!
www.kaiscapes.com
info@kaiscapes.com

28. College Admissions and Social Media
"Your acceptance or rejection could come
down to 140 characters... or less."
www.kaiscapes.com
info@kaiscapes.com scholarships.com

29. www.kaiscapes.com coolinfographics.com
info@kaiscapes.com

30. Reppler surveyed 300 hiring professionals

31. 69% of recruiters have rejected a candidate based on
content found on networking profiles

32. 68% have hired a candidate
based on presence on social networks

33. Social Media and Small Business
www.kaiscapes.com Manta
info@kaiscapes.com

34. Your Website Has To Do More
The modern Web is about
engagement, conversation and building communities
Your website is now just a piece of a larger puzzle
www.kaiscapes.com
info@kaiscapes.com

35. An Effective Online Presence
now consists of
Engagement
and
Conversation
80%
Fresh
Content 20%
www.kaiscapes.com
info@kaiscapes.com

36. Step One: Website Becomes Blog
Website = Blog = Content Home Base = Conversation Starter
Quick updates
Built-in Search
Built-in RSS Feed
www.kaiscapes.com
info@kaiscapes.com

37. Step Two: Share and Engage
Content is housed on your website
Media (photos, videos, etc.) is housed in best of breed sites
Conversations on social networks
Syndication helps your content to go "viral"
www.kaiscapes.com
info@kaiscapes.com

38. Instead of just a website,
a modern Web presence requires a strategy
1. A "content home base" - i.e. a website built on blog
technology, specifically WordPress, to house "conversation
starters"
2. Great content posted consistently, and shared widely
3. An active presence on social networks engaging people in
conversations about that content.

39. Sample Social Media Workflow
1. Post to your blog (remember,
blog=website)
2. Post that blog post on your social networks
(remember, it's a conversation starter)
3. Watch for comments, mentions and shares
4. Reply and keep the conversation going
5. Go back to Step 1. Rinse and repeat.
www.kaiscapes.com
info@kaiscapes.com

40. Advanced Social Media Workflow
1. Post photos on Flickr
2. Post videos on YouTube
3. Post those to your blog
4. Post that blog post on your social networks
5. Watch for comments, mentions and shares
6. Reply and keep the conversation going
7. Go back to Step 1. Rinse and repeat.
Meantime:
8. Make sure they can find your RSS feed
9. Set up notifications to go to email
www.kaiscapes.com
info@kaiscapes.com

41. How Does It Not Work?
It's not just another channel to blast your
message monologue style
You're not sending your message out to
the unknown masses here
It's not a channel for direct sales
It wasn't invented for marketers
www.kaiscapes.com
info@kaiscapes.com

42. You will be
ignored/unfollowed/unfriended/blocked
if you:
don't listen
don't have compelling content
don't add value
try to sell
Real people are having
www.kaiscapes.com
real conversations here
info@kaiscapes.com

43. You Will Not Succeed If You
Fail to engage consistently in
online conversations
Fail to share good content
consistently
Fail to build relationships
www.kaiscapes.com
info@kaiscapes.com

44. Getting Started
Develop your strategy before doing anything else!
● Define your goals
● Decide your criteria for success
● Determine your metrics
● Acquire your baseline measurements
● Define your content strategy
● Decide how to use your assets
● Decide where to drive your conversations
● Mindwalk your workflows
● Hire good people, and train them well
www.kaiscapes.com
info@kaiscapes.com

45. Find Your Peeps
Figure out who to engage
Discover how the communicate
Go to the party:
Listen
Join in
Participate
Collaborate
Be Helpful
www.kaiscapes.com
info@kaiscapes.com

46. Be Good Peeps
Share content by others
"Promote others' stuff 10 times as much
as your own"
Engage
Be interesting
Be funny
Build a following
Build a groundswell
www.kaiscapes.com
info@kaiscapes.com

47. Become a Trusted Resource
Develop GREAT content
Share what you know
Add value
Develop a reputation as an dependable
authority
www.kaiscapes.com
info@kaiscapes.com

48. What's The Goal?
Start conversations online
Build a community around your message
Build a following among supporters
Stay more in touch with your community
Get more participation and engagement
Compel others to evangelize for you
www.kaiscapes.com
info@kaiscapes.com

49. Strategy vs. Tools
If you just do Facebook or Twitter,
you don't have a social media
strategy... you have a tools strategy
It's not about the tools, it's what you
do with them
www.kaiscapes.com
info@kaiscapes.com

50. It's All About The Conversation
Use best of breed sites to house your media
Use the right social networks to engage
people in conversations about your media
www.kaiscapes.com
info@kaiscapes.com

51. Getting Started
The Obstacles
www.kaiscapes.com
info@kaiscapes.com

52. "I Have Nothing To Say"
a.k.a. "My business is not interesting"
Wrong!
Every business has content
Share the passion
Share the inner workings of making it
happen
www.kaiscapes.com
info@kaiscapes.com

53. "I Don't Have Time"
If you do it in addition, then no, you
probably don't
We make time for things that are
important
If you can't make time, this must not be
important to you
Work smart, not hard
www.kaiscapes.com
info@kaiscapes.com

54. "I Don't Like Change"
What hasn't worked for a while?
Is it time for a change?
(Why did you come here?) ;-)
Am I afraid of change?
Remember when email was new?
www.kaiscapes.com
info@kaiscapes.com

55. "But I Don't Get It!"
"If you limit yourself to just what you know,
you'll limit your business (or even your life)
the same way." - Peter Liu
Lots of resources out there
READ!!!!
Listen, lurk and learn (Peter's 3 L's)
Monkey see, monkey do
www.kaiscapes.com
info@kaiscapes.com

56. Be Careful Who You Trust
Really easy to call yourself a "guru" or
"expert" in social media
(or anything no one really understands)
Do they come with a reputation?
Do they walk the walk?
What do you see when you Google them?
www.kaiscapes.com
info@kaiscapes.com

57. The Social Networks
Live Demo's
Ahead
www.kaiscapes.com
info@kaiscapes.com

58. Facebook - Third Largest Country
www.kaiscapes.com
info@kaiscapes.com See today's numbers at: checkfacebook.com

59. The Facebook Obsession
www.kaiscapes.com Online Schools
info@kaiscapes.com

60. Who's Tweeting?
www.kaiscapes.com Twopcharts
info@kaiscapes.com

61. The Popular Misconception
The value of Twitter is in who YOU follow,
not in who follows you.
(Don't follow this person!)
www.kaiscapes.com
info@kaiscapes.com

62. If You're Going To Tweet About Food...
www.kaiscapes.com
info@kaiscapes.com

63. We're Tweeting The News
24 of the 25
largest
newspapers are
experiencing
record declines in
circulation
because we no
longer search for
the news…
Socialnomics
...the news
finds us.
www.kaiscapes.com
info@kaiscapes.com

64. Tweets Come To Our Mobile Devices
Flipboard for iPad
www.kaiscapes.com
info@kaiscapes.com

65. Tweets Keep Us Informed And Safe
#HItsunami
Emergencies, natural disasters, global events
www.kaiscapes.com
info@kaiscapes.com

66. Google+ 25 Million Users in 1 Month
Took Facebook 3 years to do that.
www.kaiscapes.com
info@kaiscapes.com

67. Google+ Has 170 Million Users
marketingland.com
12 Apr 2012
www.kaiscapes.com
info@kaiscapes.com

68. LinkedIn Is Pure Networking
150M+ professionals around the world as of
February 9, 2012
2M+ companies have LinkedIn Company Pages
Counts executives from all 2011 Fortune 500
companies as members
As of December 31, 2011, students and recent college
graduates are the fastest-growing demographic
linkedin.com
Average household income of LinkedIn users is
$109,000
www.kaiscapes.com mindflash.com
info@kaiscapes.com

69. Why Bother With Social Media?
It's trusted
It's how people are
communicating online right now
It's happening with or without you
It's not going away
www.kaiscapes.com
info@kaiscapes.com

70. Let’s Talk Story
What’s on your minds?
www.kaiscapes.com
info@kaiscapes.com

71. Supplemental and
Optional Slides Begin
Here
www.kaiscapes.com
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72. Social Media and Small Business
www.kaiscapes.com Manta
info@kaiscapes.com

73. Social Media and Small Business
www.kaiscapes.com Manta
info@kaiscapes.com

74. Reading
http://kaiscapes.com/social-media-book/
www.kaiscapes.com
info@kaiscapes.com

75. Peter’s Social Media Bookmarks
http://delicious.com/peterliu47/socialmedia
www.kaiscapes.com
info@kaiscapes.com