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Sponsor proposal 2011

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Sponsor proposal 2011

  1. 1. Pink Panthers Cycling Team Competitive Cycling in the 21st Century Sponsorship Proposal 2011 Dear Potential Sponsor: Founded in 2009, Pink Panthers Cycling Team is an elite, amateur bicycle racing team based out of South Florida. We are composed of a group of elite road cyclists, mountain bike racers and an Ironman triathlete who compete on a local, regional and national level in road, criterium, time trial, off-road, and triathlon events. We have current and former Florida State Champions and are the #1 ranked masters 35+team in the State and have the 2010 35+ individual State Champion. We are the #5 ranked 45+ team with two racers in the top 10 in the State for
  2. 2. 2010. The current team has over 100 top three placings in various cycling competitions. GS Palm Beach – Garneau – H2O Overdrive policing the front during a race At present, the team is titled GS Palm Beach – Garneau – H2O Overdrive. We are incorporated as Groupe Sportif Palm Beach as a not-for-profit corporation that will comply with Section 501(c)(3) of the IRS code. We are a member in good standing of the USA Cycling Federation (Club ID 12789). For 2011, the team will be named for its’ title sponsor(s). This is your opportunity to get involved in one of the fastest growing, high profile sports in the country. The team and events they attend will give you brand exposure to a large number of consumers while also providing you the brand equity of a winning team! • Based in Broward and Palm Beach County, Florida • 501(c)(3) Charitable Organization • 15+ elite level Bicycle Racers • Team goal: Gain race results as the top racing team in Florida while raising awareness for breast cancer by wearing pink; and awareness for the “Share the Road” initiative throughout the State of Florida • Provide sponsorship value • Continued presence on the roadways representing cyclists everywhere education both motorists and cyclists to obey the laws and advocate sharing the road
  3. 3. In 2011, we are focused on winning USA Cycling points competition for the state of Florida as well as major events throughout the USA, Caribbean and other parts of North, Central and South America. We will participate in the most visible racing and event venues in the state. We will be exposed to thousands of consumer participants/spectators during racing events, charity rides and training rides. 2011 Events Date Event Location Dec 5, 2010 KIDS in Distress Charity Ride Ft. Lauderdale Jan 22-24 Tour of the Bahamas Nassau, Bahamas Jan 30-31 Spring Fling Crit & Road Race Deland Feb 6-7 Swamp Classic Time Trial & Crit Gainesville Feb 13-14 Race for Humanity Dade City Feb 20-21 ORC Race Weekend Lake Mary Feb 27-28 Atomic Road Race & Crit Tallahassee Mar 6-7 Chain of Lakes Cycling Classic Winter Haven Mar 13-14 Squiggy Time Trial Tampa Mar 20-21 Sugarloaf Race of the West Clermont Mar 27-28 Tampa Twilight Crit & Circuit Tampa Apr 3 Webster – Roubaix Webster Apr 10-11 Sunrise Classic Ft. Lauderdale Apr 17-18 Zimmerman MS150 Miami to Key Largo May 22 Tour de Cure Jacksonville May 29-30 State Time Trial Championship Jacksonville Jun 5-6 Stuart Circuit Race and Criterium Stuart Jun 12-13 Ocala Stage Race Ocala Jun 19-20 PAL Cycle Race & Omnium Howey-In-The-Hills Aug 28-29 Port Orange Cycling Classic New Smyrna Beach Sep 4-5 Labor Day Challenge Tampa Sep 18–19 Bartow Race Weekend Bartow Oct 16-17 Brooksville Cycling Classic Brooksville Oct 30-31 State Road Race Championships Ocala Outside of the racing scene, the team will seek opportunities for 2011 to team up with local charities in cycling events. The team will provide a positive impact on the cycling community through its goodwill endeavors. Several sponsorship levels are available. You can join an elite group that benefit from the team’s success and our 501(c)(3) status. With a team sponsorship, you will tap into one of the most exciting sports in the country revitalized by the participation of Lance Armstrong. Some statistics to support its popularity: • Cycling is the 2nd most popular recreational activity in the world • Over 64 million people participate in cycling activities annually • 31 million people are avid cyclists • 750,000 new bicycles sold last year Leisure Cyclists: • 85% are between the ages of 25-54 • 63% are between the ages of 25 and 44 • 55% are male; 45% are female • 63% are professional managers
  4. 4. • 90% have attended college • 39% have post-graduate degrees • 52% rate their brand loyalty as high • Median household income is $90,000 Benefits of Team Sponsorship • Increase company visibility - Cycling is a unique opportunity for increased corporate identification, exposure, and brand awareness • Entertain Key Customers, Clients, Employees, etc – Target preferred customers by encouraging participation in races and charity events in select target markets, you can leverage team relationship and offerings. • Entertain Clients, Employees, etc. – Reward top talent by involving team members in employee events, give-aways, etc. Also include community partnerships and customer activities. • Create a Positive Image in the Community – A study conducted by Georgia Tech showed that the Tour of Georgia attracted over 748,000 spectators. • Tradewinds Race Series – Every Wednesday night during the summer months the Pink Panthers Cycling team organizes and operates a race series which attracts the top cyclist in the South Florida region. This is an opportunity to showcase products and/or services or use as a sampling event to draw consumers to your product/services. www.tradewindscycling.com • A True Year Long Promotion – Top level, elite cycling runs from January to December depending on budget. • Value – cycling is one of the best value in the arena of international sports sponsorships
  5. 5. Sponsorship Levels Title Sponsor - $10,000 - $15,000 - Team bears the sponsors name - Primary logo placement on uniforms and vehicles (Team Van and Equipment Trailer - Reference in media and collateral materials - Team members available for Trade Events, Media and Company functions - Events executed by Team Members in your company name Co-Sponsorship – $5,000 - Logo placement on team clothing and vehicles - Reference in media and collateral materials Contributing Sponsor - $1,000 to $2,500 - Logo placement on team clothing Equipment Sponsor - Logo placement on the team clothing - Prominent use of all sponsor equipment in all training rides and competition 2010 Racing Team Sponsors: Simon, Sigalos & Spyredes, P.A. The Falcon House iBike
  6. 6. 2011 Racing Team Members:* Julio Rojas Shaun Redmond Greg Blow Glen Schneider Jeff Fleming Perry Silver Jonet “Flaco” Hernandez Ronaldo Tavares Chris Hoch Joe Vietro Pedro Leon Amir Wexler Ambre Levy Alex Yarnall 2011 Racing Team Manager: Randy Rivera 2010 Brief Summary of Race Results and Team Composition: 45 Podium finishes o 18 First places Florida Point Series 2010 State Champ 1st Place: 35+ Masters Team & Individual 4 State Championship Podium finishes Overall Women’s State Time Trial Champion – Ambre Levy Top Florida State Male and Female Mountain Bike Racers Elite Ironman Triathlete *Biographies of Racers available upon request.
  7. 7. Contact: info@pinkpanthercycling.com Jeff Fleming, President jfleming@consultis.com - 561.289.0209 Glenn Schneider, Team Director glenn@nationalassemblers.com - 732.915.5500 Become a part of our team. We will deliver sponsor satisfaction! Facebook Fan Page http://www.facebook.com/TeamPinkPanthers Sponsoring Bicycle Shop: Velo’s Cyclery 3469 W Boynton Beach Blvd., Suite 9 Boynton Beach, FL 33436 Phone: 561.738.7798 http://veloscyclery.com/ Mission Statement: We will race in top level pro, amateur and masters bicycle racing categories in order to win and advocate breast cancer awareness and the “Share the Road” initiative within the Florida cycling community. Through our actions and presence on the Florida roadways, we will train and compete in order to communicate this message. We will wear pink to advocate awareness for breast cancer victims and research. We will provide education in a positive manner both to cyclists and motorists to follow the law and share the roadways. We hope to make this a larger and louder message through our actions and racing successes in order to reduce the conflicts between riders and motorists.
  8. 8. 2011 Team Budget EQUIPMENT EXPENSES          Team Clothing            Shorts          Short Sleeve Jerseys          Long Sleeve Jerseys          Sleeveless Jackets          Arm Warmers          Cycling Shoes          Shoe Covers          Regular Helmets          Time‐Trial Helmets          Racing Socks          Cycling Hats          Gloves          Undershirts          Eyewear          Total  $15,000     Bicycles            Road Bikes          Racing Wheels          Total  $30,000     Other Equipment            Tires, Tubes, Tape Wrap          Training Wheels          Crash Replacement Parts          Total  $5,000     Total Equipment Expense    $50,000  OPERATING EXPENSES          Competition Expenses          Race Fees          Travel Expenses (Fuel)          Food & Beverage          Hotel          Total  $15,000   TOTAL BUDGET      $65,000