1. SAP Screen Personas
Productivity through Personalization
Public
May 2015

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Agenda
• Solution overview
• SAP Screen Personas in the SAP UX strategy
• Customer successes and business value
• Demo
• Implementing
SAP Screen Personas
• Next steps

3. Solution Overview

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Productivity through Personalization
Example: VA03 + map enhancement for “ship to” address
1 2 3 4 5
7 screens
18 clicks
2 mins
1 screen
1 click
3 secs
Before
After
6 7
1

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SAP Screen Personas is a fast and easy way to
personalize screens to improve user productivity

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SAP Screen Personas allows companies to improve
user productivity through personalization of their SAP
ERP screens.
By providing the right information to the right users in
the right context, they can get more done in less time
with greater accuracy. With more intuitive SAP
screens, organizations can enhance user
satisfaction, minimize training time, and spend less
money on screen modifications.
Elevator Pitch

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What’s New in SAP Screen Personas 3.0
Built into SAP GUI for HTML
 Full HTML5 editing with no
Silverlight dependency
JavaScript-based scripting engine
 Simple recording and playback of
keystrokes with full scripting power
Simplified architecture
 Pushes more functionality to the
back-end to improve performance
 Render in SAP GUI or Web GUI

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Simplicity drives productivity
Demo
Using SAP Screen Personas

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Developing SAP Screen Personas 3.0 is a team effort
1
2
3
4
5
1 Basis Kernel2 3 Personas 4 Web GUI SAP GUI5
SAP Screen Personas 3.0 architecture
Personalize in the Web GUI, render across SAP GUI family

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We built SAP Screen Personas to address your needs
Streamline my
business
processes
Simplify my
screens
Help me run
my business
better
Reduce the
training
requirements
for my users
Personalize my
screens by role
Make data entry
faster and
easier

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SAP Screen Personas improves user productivity
Clicks Screen ElementsMore Simple
Productivity Training
Time
Adoption

12. SAP Screen Personas
in the SAP UX Strategy

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SAP Screen Personas is a key part of the SAP UX strategy
SAP Fiori = The new user experience for SAP software
Services = opportunity to deliver better UX to customers
Tools
for customers to implement new UX
SAP Screen Personas
Modernize SAP GUI, apply Fiori or
customer-branded design
SAP Web IDE
Build and extend Fiori apps
Fiori Launchpad, Fiori Client,
SAP Portal
Consume Fiori apps
Products
with SAP Fiori UX Out of the Box
Today
500+ SAP Fiori HTML5 apps
Future
All SAP products (cloud, on-premise)

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One UX, entry point for all SAP applications
This screen was built using SAP Screen Personas.

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Follow the style guide to create intuitive screens
We have a Fiori style guide for SAP Screen Personas 2.0 and 3.0.

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Intuitive SAP Business Suite on SAP HANA experience
Use SAP Screen Personas to simplify screens for which no Smart Business Cockpit,
Factsheet, or Fiori app exists. There are over 10,000 SAP GUI transaction codes.

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Simple path to cloud
Browser-based access to any SAP GUI transaction removes SAP GUI dependency.

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SAP Screen Personas allows S/4 HANA personalization
Customers access S/4 HANA through the Fiori Launchpad.
There are two deployment models for S/4 HANA
1. On-Premise - Some transactions will open in the Fiori design, others
will open a Fiori-themed Web GUI (SAP GUI for HTML).
You will be able to use Screen Personas to modify Web GUI screens.
2. Cloud - All transactions open in the Fiori design.

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Simple guidance for improving user experience
Fiori app
available
now?
Modify
existing
Fiori?
Mobile
UX
required?
Yes Yes
No No
SAP Fiori
SAP UI5 custom
development
Based
on SAP
GUI?
No
Yes
SAP Screen
Personas
No
Yes
Start:
Design Thinking

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Run Simple with SAP Screen Personas 3.0
S i m p l i f y
Decision Making
Business Processes
SAP Usage

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Run Simple with SAP Screen Personas 3.0
Simplify
Decision Making
 Increase usage of SAP as
system of record so real-
time information can drive
decisions
 Accelerate adoption through
a more intuitive user
interaction
 Make SAP more user-
friendly by eliminating need
to memorize transactions
codes
Simplify
SAP Usage
 Standardize on one
consistent user experience/
theme for all SAP
transactions
 Reduce training
requirements with intuitive
interfaces and navigation
 Embed training content into
screens, including video
tutorials, notes, and roll-
over help
Simplify
Business Processes
 Streamline business process
into fewer screens
 Consolidate multiple
transactions, screens, or
tabs into one simple screen
 Automate repetitive actions
or navigation into a single
keystroke

22. Customer Success Stories
and business value

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Customer Need
Project Results
University empowers maintenance workers
Simplify SAP usage for maintenance workers, reduce
training needs
Deployed dashboard that provides 1-click access to
all day-to-day functions
Automated tasks to simplify processes

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The “SAP Screen Personas Bubble” = main cockpit

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Before: IW33 Service Order – information spread out

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After: IW33 Service Order – 1 screen with everything on it

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Customer Need
Project Results
Freescale streamlines access to HR info
Reduce time to access employee data in HR system
Consolidated information from 17 locations to 1 screen
Reduced time to see complete employee record from
3 minutes to 6 seconds
TM

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Before: HR transaction: 19 screens for full employee view

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After: SAP Screen Personas consolidates PA30 into 1 screen
1
2
3
4
5
7
8 10
11
6
12-17
9
18 19

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Freescale business success
19
Screens of
information now on
single screen
5-6
Weeks for complete
deployment
6
Seconds to render,
compared to 3-4
minutes
170
People currently
using HR flavor
1
Happy Senior VP
Hear from the customer: http://events.sap.com/sapphirenow/en/session/9666

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Customer Need
Project Results
Aerospace company goes live in one month with Personas
Simple IT help desk without custom programming
Started and finished Personas project in 1 month
Delighted 1000 users with simple, intuitive screens

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Intuitive “app” feel minimizes employee training

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Building screens is a small part of the overall process
1 week
Mapping
business
processes
3 days
Building
Screens
2.5 weeks
Testing,
Documentation,
User Training

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Help your employees do their jobs better
Factors to consider
• Number of users
• % time spent on data entry
• Per user annual salary
Improve user
productivity
50-200%
User
productivity
operation

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Simplify how people interact with SAP
Factors to consider
• Number of duplicate processes
• How many can you retire?
• Annual maintenance cost
Improve adoption
of business processes
20-70%
Number of
Systems
operation

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Make your people feel smarter
Factors to consider
• Number of users
• % trained annually
• Training cost per user
Decrease training costs
40-60%
Training
Cost
operation

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Reduce rework to make everyone happier
Factors to consider
• Number of data entry errors annually
• Average cost to correct each error
Increase Data Quality
10-30%
Data
Quality
operation

38. Product Demo:
Driving Productivity through
Personalization

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Seeing is believing
Live Demo
Simplifying screens

40. Implementing Personas

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The right team ensures a successful project with SAP
Screen Personas
Business Process
Expert
SAP Screen
Personas Expert
Design
Expert
• Understand data
• Simplify flows
• Build screens
• Write scripts
• Observe users
• Create designs

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SAP Screen Personas is part of a broader UX
improvement process
Identify
Processes
Simplify
Processes
Analyze Data
Requirements
Build
Screens
Automate Where
Appropriate

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You need the right tools

44. SAP Screen Personas 3.0
Highlights

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Themes set the look and feel for all screens at one time

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Edit mode lets you modify individual screens

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Visual enhancements improve usability

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Merge information from different tabs onto a single screen

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Scripting improves user productivity

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Administrative settings give you complete control

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Migrate existing SAP Screen Personas 2.0 flavors into 3.0

52. Summary, Next Steps

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SAP Screen Personas: productivity through personalization
Works on
SAP GUI (Dynpro Screens on Windows or Mac desktop or Windows 8 tablet)
Web Dynpro applications coming soon
Requires
Business Suite (ECC 6) with Unicode
SAP Screen Personas 2.0; Kernel 7.21 or higher
SAP Screen Personas 3.0; Kernel 7.42 (ramp-up)
Not Now
CRM, iPad, iPhone, Android

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More information about SAP Screen Personas
Product Page www.sapscreenpersonas.com
Getting Started
resource page
scn.sap.com/docs/DOC-54574
SAP UX on SAP.com
www.sap.com/solution/ux-user-
experience/software/overview.html
OpenSAP course https://open.sap.com/courses/sps1
Download
(part of NetWeaver license)
https://service.sap.com

55. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
Thank you
www.sapscreenpersonas.com

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