From Value to Values: Why Management Has to Change

© 2008-2012 Peter Stevens www.scrum-breakfast.com – @peterstev
File
1

from

value

to
Values

Why
Management
has
to
change

My Mission is to Catalyze Change in Organizations
@peterstev

peter@sierra-‐charlie.com

scrum-‐breakfast.com

As Agilists we are looking for
better ways to develop software

We have been successful at finding better ways of
developing software…

…revealing the need
for better ways of managing companies
Source:
Finance.Yahoo.com,
extracted
Aug
28,
2012

Stoos Gathering 2012: “There has to be a better way”

There are successful companies out there.
What do they do differently?
Source:
Finance.Yahoo.com,
extracted
Aug
28,
2012

•  Why is management
failing?
•  How do Agile
principles help?
•  How do we
transform
management?

The
world
has
changed.

The
relaIonship
between

customers
and
suppliers
has

changed.

How
does
management
work?

Why is management
failing?
It’s
the

customer,

stupid!

File
1

from

value

to
Values

Why
Management
has
to
change

The world has changed.

How has work changed?
1910’s – Industrial Economy Today
Photo
courtesy
of
alderjewell@ﬂickr

How has work changed?
1910’s – Industrial Economy Today – Creative Economy
Photo
courtesy
of
alderjewell@ﬂickr,
Schlüsselbein2007@ﬂickr

How has the relationship
between consumer and supplier changed?
Picture courtesy of cliff_botheredbybees@flickr

Choice of telecoms in 1981

Choice of telecoms in 1981 Choice of telecoms today

Globalization has transferred power
to the individual consumer
Message 1981
•  B2C: You take what we make
Message today
•  C2B: I’ll choose who I want to
do business with

How does classical management work?
Interlocking principles to support the primary goal
Make
money
for

shareholders

Bureaucracy

and
Blame

Eﬃciency

Cost-‐CuYng

Command
and

Control

Top
Down

DirecIves

Role
of

Management

CoordinaIon
Values

CommunicaIon

Purpose
of
the

OrganizaIon

The primary goal of an organization needs to change
Delight
the

Customer!

When were you last delighted?
When did you last delight a customer?
Photo © leonardo viti - fotolia

How
does
Agile
Management
work?

How
can
we
apply
the
Agile

Manifesto
beyond
So^ware?

Why
is
change
diﬃcult?

How do Agile principles
help?
Everything
I

learned
in

school
is
wrong

How does Agile Management work?

How does agile management work?
Delight
the

Customer

Direct
Linking

Sustainability

InnovaIon

Manager
as

Enabler

Adult
to
Adult

ConversaIon

Role
of

Management

CoordinaIon
Values

CommunicaIon

Purpose
of
the

OrganizaIon

Radical

Management

How does agile management work?
Product
Backlog

Sprint
Planning

Task
board

Kanban
board

Sustainable
Pace

Individuals
over

Process

Scrum
Master

Product
Owner

RetrospecIves

Stand-‐Ups

Self
OrganizaIon

Role
of

Management

CoordinaIon
Values

CommunicaIon

Purpose
of
the

OrganizaIon

Radical

Management

How can we apply the Agile Manifesto beyond Software?

The Agile Manifesto can provide guidance on the how
People and Interactions Tools and Processes
Working Software Extensive Documentation
Working with the Customer Contract Negotiations
Reacting to Change Following a plan
“We
are
looking
for
becer
ways

to
develop
so^ware…”

Important
More
Important

The Agile Manifesto can provide guidance
“We
are
looking
for
becer
ways

to
develop
so^ware…”

Important
More
Important

later

The Agile Manifesto can provide guidance
“We
are
looking
for
becer
ways

to
develop
so^ware…”

Important
More
Important

even

later

later

Step 1 – Agree to get better
“We
are
looking
for
becer
ways

to
develop
so^ware…”

Step 1 – Agree to get better
“We
are
looking
for
becer
ways

to
develop
so^ware…”

Hint:

get
permission
to
improve

get
permission
to
change
every
week

Step 2 – Identify your customer visible value
What is the customer visible value
of the HR Department?
“We
are
looking
for
becer
ways

to
create
customer
visible
value
…”

Step 3 – make small changes to the Agile Manifesto
to match your context
“We
are
looking
for
becer
ways

to
develop
so^ware…”

Important
More
Important

Step 3 – make small changes to the Agile Manifesto
to match your context
Customer Visible Value Extensive Documentation
Important
More
Important

“We
are
looking
for
becer
ways

to
create
customer
visible
value
…”

Step 4 – Evaluate Decisions, Policies and Practices
in light of these values
•  What
was
the
decision?

•  What
did
it
value?

•  If
you
had
valued

something
on
the
le^

more,
how
would
you

have
decided?

•  What
impact
would

that
have
had
for
your

company,
staﬀ
or

customers?

•  Adjust
your
values

appropriately!

Customer Visible Value Extensive Documentation
Important
More
Important

“We
are
looking
for
becer
ways

to
create
customer
visible
value
…”

Why is change difficult?

Delight
the

Customer

Manager
as

enabler

What happens when just a department “goes agile”?
Direct
Linking

Sustainability

InnovaIon

Adult
to
Adult

ConversaIon

Role
of

Management

CoordinaIon
Values

CommunicaIon

Purpose
of
the

OrganizaIon

Conflict!
Direct
Linking

Sustainability

InnovaIon

Adult
to
Adult

ConversaIon

Role
of

Management

CoordinaIon
Values

CommunicaIon

Purpose
of
the

OrganizaIon

Make
money
for

shareholders

Command
and

Control

My
Vision
for
Stoos

How
Stoos
Came
Into
Existance

What
is
Stoos?

How do we change the
world?
Success
Pacern:

1
or
2
passionate

people…

My Vision for Stoos

My Vision for Stoos
Stoos

Management

Agile

So^ware
Development

=

How did Stoos Come To Be

The meeting of 21 people in Stoos, Switzerland
kicked off the created a message that resonated…

… and now 2’152 people around the world give Stoos life

What is Stoos?

Stoos: People & Learning Opportunities

Stoos: A Movement of Movements
•  Frameworks
–  Betacodex
–  Beyond Budgeting
–  Extreme Programming
–  Guided Self Organization
–  Holacracy
–  Kanban
–  Lean Production
–  Radical Management
–  Right-shifting
–  Scrum
–  Toyota Way
–  …
•  Home Grown
–  WL Gore
–  Morningstar
•  Other Institutions and
movements
–  MIX Management Exchange
–  Drucker Institute

How can you get involved?

How can you get started?
•  Check out stoosnetwork.org
•  Join the Stoos Network Linked
in Group
•  Have a beer / meetup
–  (or a glass of wine ;-)
–  Talk about Stoos
•  Join a Satellite / Form a Satellite
•  Join a “Stoos Sparks” event to
learn and share internationally
Photo
courtesy
of
Tim
Pearce@ﬂickr

How likely are you to recommend Stoos
to a friend or colleague?

Recommended Readings
www.HappinessApp.me
www.eebee.co

Copyright & Permission
•  © 2006-2012 Peter Stevens
•  redistribution allowed under
Creative Commons nd-nc-sa license 2.5
•  Some pictures are © other owners and used by
permission or allowed as fair use.

From Value to Values: Why Management Has to Change

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