Custom-Designed Concrete, Inc. provides customized home improvement solutions using concrete at affordable prices. The company aims to lead in design and quality while prioritizing customer satisfaction. However, the home improvement industry is currently suffering from weak consumer confidence and constricted credit. The company's strengths include customization opportunities, while weaknesses include current economic conditions that are delaying customer decisions. Opportunities exist in offering concrete as a cheaper alternative to other surfaces. Threats include supplier scarcity and larger competitors. The business model focuses on exceeding customer expectations while emphasizing quality. Projections estimate $450,000 in first year revenue with annual increases.