Information Culture Week 10: Social Media

1. Advertising Options on Facebook

3. Benefits of Advertising on Facebook
• People who “Like” your page spend an average of 2x more than customers
who are not connected with your company on social media
• Advertising on Facebook is effective and inexpensive
• Easily reach your target audience
– Facebook’s ad manager tool lets you target by age, location, industry, workplace, interests and
more.
– Choose to show your ads to fans only or potential fans only
• Use Facebook’s ad manager tools to adjust reach and frequency for your
budget

4. Ad Options
– Standard Facebook ad
• Consists of a simple title, photo
and text
• Promote your page or specific
posts within your page
• Choose your target audience,
reach, and frequency
• Measure your ad’s performance
• Appears along the side of the
newsfeed or next to a friend’s
photo
– Promoted Posts
• Pay to ensure that your company’s
post will appear near the top of
your fan’s news feed
• http://socialfresh.com/facebook-
promoted-posts-go-live/

5. Examples
Photo ads
Newsfeed Ads

7. Results
https://www.facebook.com/business/success
Downsides
• Facebook has started to offer Promoted Posts to some every day
users causing confusion and fear that they will soon have to pay for
their status updates to be seen.
• Businesses feel that if they do not pay for a post, their post may not
show up in their fans’ newsfeed at all.
• Has Facebook become too cluttered with ads which could drive
users away, or do users welcome them?

8. Resources
• Gray, Lauren. Facebook Launches Promoted Posts, Pay As Little As $5 For More
Fans To See Page Content, SocialFresh. May 23, 2012
• MacDonald, Jennifer. How to Get Results with Facebook Ads, SpinSucks. Sept 13,
2012
• Seagall, Laurie. Facebook wants you to pay $7 to promote your posts, CNNMoney.
Oct 3, 2012
• Tough Mudder: Increase global sales and brand awareness, Facebook For Business