Introduction to Twitter for Marketing, as given at ITESO University, in Guadalajara. 2010

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Webmarketing
Microblogging

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“If I had more time, I would
have written a shorter letter”
- Mark Twain -

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Microblogging
• Twitter
• Jaiku
• Pownce
• Placeshout

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What is “Twitter” ?
• Twitter is :
– “a short burst of inconsequential information”
– “chirps from birds”
• Twitter is also a:
• Free
• Social Media
• Microblogging
• What are you doing ?

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Microblogging ?
• Jack Dorsey had grown interested in the simple
idea of being able to know what his friends
were doing
• 140 Characters
• To Follow or to be Followed ?

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Twitter

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Twitter

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Twitter

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Trending Topics
• Popular Topics
– RIGHT NOW
– TODAY
– THIS WEEK
• What are these good for ?
• What are you monitoring ?

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Twitter

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Sign Up
• You can actually
change your
user name !

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A new way of communicating
• SMS
• STATUS
• SHORT
• FAST
• REALTIME

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Build your network
• What does it mean to Follow ?
• Who Follows you ?
• Focus on convesation
– Who will you listen
– Who listens to you

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Marketer’s Nightmare
• You can choose who to listen, but there is little
you can do to make somebody listen to you !
– Marketer’s nightmare !

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“People on MySpace arent running away
from pedophiles and stalkers. They’re
running away from marketers and
advertisers”
Giovanni Gallucci, co-founder , Dexterity Media

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NOISE
• Who cares ?
– Follow High value
twitters
– Filter
– Dashboards

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Some Basics
• Follow
• Followers
• What are you doing ?

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Some Basics
• Follow
• Followers
• What are you doing ?

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Some Basics
• Follow
• Followers
• What are you doing ?

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Some Basics
• Follow
• Followers
• What are you doing ?

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Some More
• Trends
• Search
• Hastag

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Search Twitter
http://search.twitter.com/

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What is a hastag ? #
• Hashtags
– Hashtags are a community-driven convention for adding additional context
and metadata to your tweets. They're like tags on Flickr, only added inline
to your post. You create a hashtag simply by prefixing a word with a hash
symbol: #hashtag.
• http://twitter.pbworks.com/

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Hashtags
• Events or conferences,
– "Tara's presentation on communities was great! #barcampblock"
• Disasters:
– "#sandiegofire A shelter has opened up downtown for fire refugees."
• Memes:
– "My #themeword for 2008 is conduct."
• Context:
– "I can't believe anyone would design software like this! #microsoftoffice"
• Recall:
– "Buy some toilet paper. #todo"
• Quote:
– "Great minds discuss ideas. Average minds discuss events. Small minds
discuss people." ~Eleanor Roosevelt #quote

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#SB44
• NFL suggests #SB44 hashtag, builds site around it
– http://www.nfl.com/superbowl/44/fans

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Tráfico DF

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#comegdl - #traficogdl

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Twitter Lists
• Filter Filter Filter
• Provide a personality
– #POLITICA
– #webmkt _iteso
– #foodies
– #mkt

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Activity
• Begin Microblogging
• Tweet
• Follow
• Get Followed
• Use a #

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Top Twitters