Course given @ITESO University in México. the slides discuss some tips on the use of LinkedIn as personal or business marketing tool.

1. @pfrulas LinkedIn Relationships Matter

2. Agenda Facebook Facebook Page Facebook Adds LinkedIn What is LinkedIn ? How to use LinkedIn? @pfrulas

3. @pfrulas What’s LinkedIn World’s largest professional network. LinkedIn has over 70 million members in over 200 countries. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members.

4. @pfrulas Some random facts The average number of LinkedIn connections for people who work at Google is forty-seven. The average number for Harvard Business School grads is fifty-eight People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five. All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees. Read more: http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0gxmLOMHF

5. Profile Picture Friendly Name Current position Status Background Education Websites Twitter Public Profile @pfrulas

6. @pfrulas Facebook vs. LinkedIn Weekend Pictures Current Job Status

7. @pfrulas Facebook vs. LinkedIn What’s on your mind ? What are you doing?

8. Body Summary Activity Experience @pfrulas

9. @pfrulas Facebook vs. LinkedIn Content : Which Social Network is better for business ?

10. @pfrulas Quick Get Started Establish your Professional Profile Stay in Touch with Colleagues and Friends Find Experts and Ideas Explore Opportunities

11. Establish your Professional Profile @pfrulas Look for the right Groups Join Participate

12. @pfrulas How to use it ? Add presence

13. LinkedIn Ad Campaigns Find the EXACT customers you are looking for ! Target a Specific Audience By geography By job function and seniority By industry and company size By gender and age @pfrulas

14. The LinkedIn Professional At A Glance Source: @plan Summer 2008

15. Direct Adds @pfrulas LinkedIn Delivers Small Business Source: @plan Summer 2008

16. Your Target Audience @pfrulas LinkedIn Delivers Business Consulting Decision Makers Source: @plan Summer 2008

17. Set Budget & Price @pfrulas

18. Tracking Results @pfrulas

19. @pfrulas 10 things to do with it Increase your visibility. People would much rather work with people who their friends know and trust

20. @pfrulas 10 things to do with it Improve your connectability. You should fill out your profile like it’s an executive bio, so include past companies, education, affiliations, and activities.

21. 10 things to do with it Increase your visibility. Improve your connectability. Improve your Google PageRank.

22. @pfrulas 10 things to do with it Enhance your search engine results. Instead of the default : “My Company” Website click on Edit and then click on Other. Type in a keyword phrase that describes how people can search to find your business Be sure to optimize your LinkedIn profile as soon as possible before your next client enters your main keyword(s) and finds your competition. @pfrulas

23. @pfrulas 10 things to do with it Perform blind, “reverse,” and company reference checks.

24. @pfrulas 10 things to do with it Increase the relevancy of your job search. Use LinkedIn’s advanced search to find people with educational and work experience like yours to see where they work

25. @pfrulas 10 things to do with it Make your interview go smoother.

26. LinkedIn Members Are In The Groundswell Over 1,900,000 LinkedIn Members Looked For or Gave Advice Online Last Month Source: @plan Summer 2008

27. @pfrulas 10 things to do with it Gauge the health of a company. Do an advanced search for a company (uncheck “Current Companies only”). You will find the rate of turnover and if people are abandoning ship. Gauge the health of an industry. Learn more by finding people who work for competitors or failed companies. Track startups. Find out who is doing new startups by searching for “stealth” or“new startup.” Sort by degrees to see people closest to you first.

29. Career Management

30. Job Search

31. Recruiting

32. Growing Your Network

33. Keeping in Touch

34. Meeting Face-to-Face

35. Organizing and Extending Groups

37. @pfrulas Activity Create LinkedIn account Add group members Add and become a happy society