The word advertising comes form the latin word "advertere
meaning” to turn the minds of towards".
Accor ding t o Amer ican Mar ket ing
Associat ion "adver t ising is any paid
f or m of non-per sonal pr esent at ion
and pr omot ion of ideas, goods and
ser vices by an ident if ied sponsor ".

To introduce a new product by creating interest for it
among the prospective customers.
To support personal selling programme. Advertising
maybe used to open customers' doors for salesman.
To reach people inaccessible to salesman.
To enter a new market or attract a new group of
customers.

To light competition in the market and to increase the sales as
seen in the fierce competition between Coke and Pepsi.
 To enhance the goodwill of the enterprise by promising
better quality products and services.
To improve dealer relations. Advertising supports the dealers
in selling he product. Dealers are attracted towards a product
which is advertised effectively.
To warn the public against imitation of an enterprise's
products.

News paper Magazines
Fliers Brochures

Kiosks
Billboards
Trade-shows Events

Television Radio
Internet

Advertising in Movies

Advertising Indirectly

Advertising for Social Causes

Though there are many types of advertising
All of them convey a message to the target
audience either it is social or commercial

U.Phaneendra
MBa retail ManageMent
(2011-2013)