This document provides an overview of social media and how it can be used for organizational purposes. It discusses popular platforms like Facebook, Twitter, and YouTube and why organizations should maintain a presence on them. These include brand management, crisis communication, thought leadership, and increasing qualified website traffic. The document also outlines best practices for social media use, such as defining goals, writing for the platform, using hashtags and URLs, video strategies, and networking. The overall message is that social media can help organizations connect with key audiences and establish expertise when used consistently and transparently across multiple channels.