Brainbound Marketing, boek overview

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Br@inbound Marketing is geschreven voor marketing & sales directeuren en professionals die beseffen dat ‘harder duwen’ niet meer werkt. Het boek schetst een nieuw perspectief waarin 'digitaal en persoonlijk' prima samengaan in het winnen van prospects en houden van klanten. Voor meer informatie: http://dutchmarq.nl/brainbound. Boek bestellen: http://bit.ly/brainbound

Formation

In de praktijk vaak helaas veel onbegrip…

Ruzie/ kloof tussen marketing & sales

GOEDE, RELEVANTE
INFORMATIE
IS HET
FUNDAMENT

WEBSITE/
WHITEPAPERS
ZOEKMACHINES EMAIL LEVERANCIER
SEA/SEO

COMMUNITIES
DIRECT MAIL

LINKEDIN
WEBINARS

MOND-TOT-MOND
ZOEKMACHINES

SOCIAL MEDIA
MEETINGS

DEMO

BLOGS

OFFLINE EVENT

SALES MEETINGS

4

HubSpot Cartoon

0

20

40

60
seconds

80

100

120

100

120

Attention
Emotion

0

20

40

60

80

Meer info:
http://dutchmarq.nl/brainbound
Boek & inkijkexemplaar:
http://bit.ly/brainbound

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Brainbound Marketing, boek overview

5. Buddies in commercieel proces…

6. In de praktijk vaak helaas veel onbegrip… Ruzie/ kloof tussen marketing & sales

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14. GOEDE, RELEVANTE INFORMATIE IS HET FUNDAMENT

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17. WEBSITE/ WHITEPAPERS ZOEKMACHINES EMAIL LEVERANCIER SEA/SEO COMMUNITIES DIRECT MAIL LINKEDIN WEBINARS MOND-TOT-MOND ZOEKMACHINES SOCIAL MEDIA MEETINGS DEMO BLOGS OFFLINE EVENT SALES MEETINGS 4

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25. HubSpot Cartoon 0 20 40 60 seconds 80 100 120 100 120 Attention Emotion 0 20 40 60 80

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38. Meer info: http://dutchmarq.nl/brainbound Boek & inkijkexemplaar: http://bit.ly/brainbound