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1. MRMI™ Mega Cash Basic Training Workshop
© Stephen Pierce International, Inc. Page 1

2. MRMI™ Mega Cash Basic Training Workshop
© Stephen Pierce International, Inc.
All rights reserved. Printed in the United States of America. No part of this book,
including interior design, cover design and design elements, may be used or
reproduced in any manner whatsoever without the prior written permission,
except in the case of brief quotations embodied in critical articles and reviews.
For information, address Stephen Pierce International Inc., 321 North Central
Expressway, McKinney, TX 75070.
For author interviews or other publicity information, contact 1-855-SPI-MRMI.
For general information on Stephen Pierce/MRMI branded products, consulting,
live events, speakers and services including custom versions of MRMI™
products for your organization, please call 1-855-SPI-MRMI.
For inquiries about foreign translations or foreign rights, please contact our Sub-
Rights Department at 1-855-SPI-MRMI.
Disclaimer and Limit of Liability
The publisher, author, and copyright holder (collectively, "we") have used our best efforts in
preparing this manual and its accompanying live seminar and seminar recordings (collectively,
the “Work”). Other than the use of our best efforts, we make no representations or warranties
with respect to this Work. In particular, we make no representations or warranties with respect to
the accuracy or completeness of the contents of this Work. We specifically disclaim any implied
warranties of merchantability or fitness for a particular purpose. No warranties may be created by
implication. No oral or written statement by us or any sales representative or other third party
shall create any warranties. We do not guarantee or warrant that the information and opinions
stated in this Work will produce any particular results, and we caution readers that the advice and
strategies contained in this Work may not be suitable for every individual or business. We,
individually or collectively, shall not be liable for any monetary loss, physical injury, property
damage, loss of profit or any other commercial damages, including, but not limited to, special,
incidental, consequential or other damages.
This Work is sold with the understanding that we, individually or collectively, are not engaged in
rendering legal, accounting or other professional advice. If legal advice or other expert
assistance is required, the services of a competent professional should be sought. Some names,
characters, places, statistics and incidents used in sample advertisements and sample marketing
copy are either the product of the author's imagination or are used fictitiously. Any resemblance
to actual events, locales, organizations, data or persons, living or dead, is entirely coincidental
and beyond our intent.
“MRMI™” is a trademark of Stephen Pierce International, Inc. All other
trademarks are the property of their respective owners.
© Stephen Pierce International, Inc. Page 2

3. MRMI™ Mega Cash Basic Training Workshop
Welcome To Your MRMI™ Mega Cash Basic Training
Let's face it, if you're a real entrepreneur then you are no stranger to pain. You've
put every ounce of blood and guts you've got into building your business.
Only another successful entrepreneur could know the kind of maniac motivation
and passion it takes to build a successful business.
I'm not talkin' a few extra bucks to blow on impulse items. I'm talking: "Oh crap!
Did you see that enormous bank account?” ...type of success!
In your MRMI™ Mega Cash Basic Training, I'm going to take you to the land of
the giants. This 5 hour training is designed to do one thing and one thing only –
build you a giant income!
Now it's time to do more than just fan the flames of your desire of dramatic
income ...it’s time to finally make it happen.
In the next 5 hours I will lay the blueprints for you to take your income to a whole
new level.
But make no mistake about it you are going to have to work for it. You're going to
have to dig down deep inside to find the dedication, willpower, and internal
fortitude necessary to build this foundation and use it as your launching pad to
skyrocket your income.
'Cause if you want an income that's jacked up, soaring monthly and putting
staggering profits into your pocket, then you're going to have to eat, sleep and
breathe this MRMI™ thang.
...You still here? ...Good!
It shows you're serious about becoming substantially richer, which is a perfect
start. Reading is a start, but it's going to take a lot more than that to get the
luxurious life and maximum benefits you desire.
Creating an income payload on the internet can be a tough job when you're just
getting started and not everyone is willing to do what it takes to pull it off and
make it happen.
In my experience, the reason why most people fail and just don’t achieve the
ideal results they want is because they don’t choose a champion’s mindset which
is like a steel trap; they also don’t build a strong foundation with a proper plan of
attack.
With that said... where they have failed... YOU will succeed.
© Stephen Pierce International, Inc. Page 3

4. MRMI™ Mega Cash Basic Training Workshop
By investing in the MRMI™ Mega Cash System and getting started here with
your MRMI™ Mega Cash Basic Training, you now have the perfect blueprint for
making real money on the internet.
This training guides you through the 5 fundamental success areas of...
1. Purpose
2. People
3. Products
4. Processes
5. Profits
...and ties them all together in an easy and comprehensive way to allow you to
finally reach your goal of making all the money you want... faster.
So let’s begin!
God Bless YOU and YOURS,
Stephen Pierce
If you would like the +5 hours of training videos
that go with this training manual, please visit:
MRMI Basic Training
© Stephen Pierce International, Inc. Page 4

5. MRMI™ Mega Cash Basic Training Workshop
PURPOSE
The Primary Question of Purpose: Why must I win?
The Primary Goal of Purpose: To identify and connect with what you want to be
remembered for and the impact of your contribution.
My Purpose Statement
My purpose in life is to _______________ (action)…
Example Action List
Give Build
Strengthen Finance
Serve Translate
Inspire Develop
Instruct Repair
Support Speak
Encourage Inform
Entertain Improve
Create Invent
Defend Help
Advance Host
to ______________ (goal/activity/priority) ______________(market/group)…
G.A.P. Example List
Be fully loved Boost energy
Heal Expand public awareness
Break out of inertia and to expand and grow Develop ways new ways of thinking
Strengthen their minds Improve communications
Bring harmony and beauty into their lives Manage and implement large projects
Mediate conflict Have more time
Work with groups Embrace their freedom
Increase sales Experience financial security
Loss body fat
© Stephen Pierce International, Inc. Page 5

6. MRMI™ Mega Cash Basic Training Workshop
Example of Complete Purpose Statement:
“My purpose in life is to (1)improve (2)small business owners marketing
systems to (3)increase sales.”
My Purpose Statement:
“My purpose in life is to give more life to more people by creating new
possibilities for myself and others.”
Passion to Drive Your Purpose
What do you like that motivates you?
________________________________________________________________
________________________________________________________________
What do you dislike that discourages you?
________________________________________________________________
________________________________________________________________
What are your strengths?
________________________________________________________________
________________________________________________________________
What are your weaknesses?
________________________________________________________________
________________________________________________________________
How do these relate to your purpose?
________________________________________________________________
________________________________________________________________
What three activities can you engage in to align with your purpose that you like,
that motivate you and that you’re good and strong at?
1. _________________________________________
2. _________________________________________
3. _________________________________________
© Stephen Pierce International, Inc. Page 6

7. MRMI™ Mega Cash Basic Training Workshop
Belief to Make It Happen, Because Action Is Belief In Motion
What do you say to yourself as it relates to your purpose and passion that
doesn’t serve you?
________________________________________________________________
________________________________________________________________
________________________________________________________________
What can you choose to be saying to yourself as it relates to your purpose and
passion that will serve you?
________________________________________________________________
________________________________________________________________
________________________________________________________________
What do focus on as it relates to your purpose and passion that doesn’t serve
you?
________________________________________________________________
________________________________________________________________
________________________________________________________________
What can you choose to be focusing on as it relates to your purpose and passion
that will serve you?
________________________________________________________________
________________________________________________________________
________________________________________________________________
What images do you see in your mind as it relates to your purpose and passion
that don’t serve you?
________________________________________________________________
________________________________________________________________
________________________________________________________________
What images can you choose to see in your mind as it relates to your purpose
and passion that will serve you?
________________________________________________________________
________________________________________________________________
________________________________________________________________
What do you feel as it relates to your purpose and passion that doesn’t serve
you?
________________________________________________________________
________________________________________________________________
________________________________________________________________
© Stephen Pierce International, Inc. Page 7

8. MRMI™ Mega Cash Basic Training Workshop
How can you choose to feel as it relates to your purpose and passion that will
serve you?
________________________________________________________________
________________________________________________________________
________________________________________________________________
What do you believe as it relates to your purpose and passion that doesn’t serve
you?
________________________________________________________________
________________________________________________________________
________________________________________________________________
What can you choose to believe as it relates to your purpose and passion that
will serve you?
________________________________________________________________
________________________________________________________________
________________________________________________________________
Purpose, Passion & Belief Are The Ultimate Block Busters
“Liquidate the business right now and recoup whatever cash you can. If you
don’t, you’ll end up penniless.” - The Attorney for Mary Kay Ash
“It’s a cutthroat business and you’ve got no chance of success.” - The
Accountant for Estee Lauder prior to the build of the multibillion dollar Estee
Lauder cosmetic brand.
“You’re foolish to try to sell sparkling water in the land of Coca-Cola drinkers.” -
The advice of several consulting firms given to Gustave Leven about his plans to
market Perrier in the United States.
“A global 24hr news network will never work.” - Network executive’s response to
the plans of Ted Turner for CNN.
© Stephen Pierce International, Inc. Page 8

9. MRMI™ Mega Cash Basic Training Workshop
Action Points
1. Minimize your mental and physical weaknesses and maximize your
strengths.
2. Leverage, outsource and delegate to create, keep and exploit
momentum.
3. Develop and execute plans that match your strengths, skills and
availability (Overmatched creates discouragement, under-matched breeds
boredom; the perfect match creates momentum and success).
4. Create momentum objectives to build your winning mentality.
5. Move success from a possibility to inevitability by choosing to match your
strengths to key opportunities.
6. Expect to succeed in the actions you take.
7. Decide what to do base on what you have to gain, not based on what
you have to lose.
8. Know that everyone is afraid; however winners manage fears through
courage.
9. The responsibility of your success is yours alone… you have to choose to
take the shot, no one can do that for you.
10. Choose consistent, relentless, and adaptable execution which is the
glue and catalyst of all success.
© Stephen Pierce International, Inc. Page 9

10. MRMI™ Mega Cash Basic Training Workshop
PEOPLE
The Primary Question of Market Research: Where can I win?
The Primary Goal of Market Research: To target an active market that is
determined to get what they want, has the means of doing so and that I can
serve (or dominate) profitably.
Decide if you want to target an Upstream, Midstream or
Downstream market
Upstream (make money, investing, real estate, network marketing)
Midstream (professionals, sales, marketing)
Downstream (hobby, crafts, fitness, sports)
The MRMI8 Filter
Magazines (http://www.magazines.com)
Amazon (http://www.amazon.com)
ClickBank (http://www.clickbank.com)
Blogsearch.Google.com (http://blogsearch.google.com)
BesteZines.com (http://www.bestezines.com)
PayPal Stores (http://www.paypal.com/cgi-bin/webscr?cmd=_shop-ext)
SpyFu (http://www.spyfu.com)
Yahoo Answers! (http://answers.yahoo.com)
Identify the GAP you can serve and make a profit from
Goal (What is this persons goals? What do they have to accomplish to
reach those goals? What are the key objectives?)
___________________________________________________________
___________________________________________________________
Activities (What does this person do? How is this measured? What’s the
metric?)
___________________________________________________________
___________________________________________________________
Priorities (How do they spend their time on the job? What strategies are
being used? What are the key issues? Is it an internet or external strategy
or issue?)
___________________________________________________________
___________________________________________________________
© Stephen Pierce International, Inc. Page 10

11. MRMI™ Mega Cash Basic Training Workshop
Panning Your Own Stream for Gold by Making a List of Your
Fears _____________________________________________________
Skills ______________________________________________________
Passions ___________________________________________________
Frustrations _________________________________________________
Aspirations _________________________________________________
How to I.D. Winning Markets (“I” = Increase, “D” = Decrease)
INCREASE income, energy, strength (or speed), visibility, profits
___________________________________________________________
___________________________________________________________
DECREASE debt, fat, anger, returns, time
___________________________________________________________
___________________________________________________________
23 Information Product “Search” Trigger Words To Uncover
What The Market Is Looking To Buy!
(https://adwords.google.com/select/KeywordToolExternal)
1. (e)book _______________________________________________
2. Course _______________________________________________
3. Directions _____________________________________________
4. Fix ___________________________________________________
5. get rid of ______________________________________________
6. guide _________________________________________________
7. help __________________________________________________
8. how do I _______________________________________________
9. how to ________________________________________________
10. improve ________________________________________________
11. info ___________________________________________________
12. information _____________________________________________
13. instructions ______________________________________________
14. learn ___________________________________________________
15. lesson __________________________________________________
16. manual __________________________________________________
17. report ___________________________________________________
18. review(s) ________________________________________________
19. secret(s) _________________________________________________
20. solution(s) ________________________________________________
21. solve ____________________________________________________
22. technique(s) _______________________________________________
23. tip(s) _____________________________________________________
© Stephen Pierce International, Inc. Page 11

12. MRMI™ Mega Cash Basic Training Workshop
PRODUCTS
The Primary Question of Products: What products or services must I provide to
win?
The Primary Goal of Products: Identify the value that must be offered and in what
areas of impact (goals, activities, priorities, objectives, metric, strategies and
issues) for potentially profitable clients and customers.
Who’s On Top?
What are the three best selling products/services in my market?
1. __________________________________________________
2. __________________________________________________
3. __________________________________________________
3 Winning Product Positions
1. Complementor
2. Enhancer
3. Enabler
3
Your Solution
____________________
____________________
____________________
1 Product/Service C.E.E. Opportunity 2
1. ____________________ ____________________
2. ____________________ ____________________
3. ____________________ ____________________
© Stephen Pierce International, Inc. Page 12

13. MRMI™ Mega Cash Basic Training Workshop
Product Value Mapping
“Is this (goal, activity, priority, objective, metric, strategy, issue) affected by
my product or service?”
If yes, then...
“How is this (in what way is this) (goal, activity, priority, objective, metric,
strategy, issue) affected by my product or service?”
Impact 1: ___________________________________________________
Impact 2: ___________________________________________________
Impact 3: ___________________________________________________
Impact 4: ___________________________________________________
Impact 5: ___________________________________________________
This product__________________, helps _________________________
(specific client/customer) to ________________________ (do something
regarding a business/personal concern) by
__________________________ (delivering something of value).
*In what specific ways does the product/service deliver or could deliver value to that
client/customer in a specific GAP concern.
3 Ways To Package Products For Maximum Profits
1. Physical (Books, CDs, DVD’s)
2. Digital (eBooks, MP3’s, software)
3. Experiential (Workshops, Seminars, Webinars)
5 Ways to Create Products
1. DIY
2. Ghostwriter
3. Private Label
4. Resell Rights
5. Public Domain
© Stephen Pierce International, Inc. Page 13

14. MRMI™ Mega Cash Basic Training Workshop
PROCESSES
The Primary Question of Processes: What processes must we excel at and
master to win?
The Primary Goal of Processes: To make major progress in mastering the key
processes for growing, expanding and multiplying business success.
The Primary Pattern of Success
Traffic Generation
Traffic Monetization
3 Ways to Generate Traffic
1. Buy It!
2. Borrow It!
3. Redirect It!
Buy It!
PPC
Banner Ads
Solo Ads
Borrow It!
Affiliates
Endorsements
Joint Ventures
Redirect It!
Blogs
Social Media
Videos
3 Ways to Monetize Traffic Visit MRMI Basic Training and get
1. Paid Per Click instant streaming access to over 5
2. Paid Per Lead hours of video training that Stephen
3. Paid Per Sale did with this workbook.
© Stephen Pierce International, Inc. Page 14

15. MRMI™ Mega Cash Basic Training Workshop
The 5 Drivers of Success
1. Content
2. Communities & Channels
3. Connection & Conversations
4. Compelling Call To Action
5. Consistency
4 Critical Questions to Control Your Focus
1. To achieve our vision, how will we find our customers?
2. To get our customers, what must we excel at?
3. To reach our financial objectives, how will we keep our customers?
4. To succeed financially, how should we grow our customers?
The 4 Phases of Business Growth
1. Find (Leads & Referrals)
2. Get (Conversions)
3. Keep (# of Transactions & Retention)
4. Grow (Size of Purchases & Margins)
Which of these 7 Activities Need To Be Optimized to Create a
More Profitable Process?
1. Increase the # of Leads (Find)
2. Increase the # of Referrals (Find)
3. Boost Conversion % (Get)
4. Increase the # of Transactions (Keep)
5. Boost Retention/Reduce Attrition (Keep)
6. Increase Average Value of Sale (Grow)
7. Increase Profit Margins (Grow)
8 Ways to Increase the # of Leads (Find)
1. Joint Ventures
2. Affiliate Program
3. Free eCourse
4. Facebook Ads
5. Direct Mail Postcards
6. Social Engagement
7. Networking
8. Give away really good stuff
© Stephen Pierce International, Inc. Page 15

16. MRMI™ Mega Cash Basic Training Workshop
8 Ways to Increase the # of Referrals (Find)
1. Send Referrals To Others
2. Create A Referral Kit
3. Tell-A-Friend Scripts
4. Provide A Bonus
5. Bring A Friend Free
6. Buy One - Your Friend Gets One Free
7. Make Them The "Hero"
8. Target Top Performing Customers
8 Ways to Boost Conversion % (Get)
1. The Guarantee
2. Incentives
3. Bonuses
4. Try Before You Buy
5. Testimonials
6. Limited Time Offer
7. Audio and Visual Demonstrations
8. Samplers
8 Ways to Increase # of Transactions (Keep)
1. Continuity Programs
2. Newsletter Inserts
3. Pre-Sell After First Sale
4. Product Bounce-Backs
5. Establish A Frequent Buyers Club
6. Outbound Telemarketing
7. New Offers Every 14 to 21 days
8. Product Previews, Reviews & Postviews
8 Ways to Boost Retention/Reduce Attrition (Keep)
1. Excel At Customer Service
2. Free Trial Offers
3. Customer Appreciation Events
4. Promotional Premiums
5. Post Purchase Reassurance
6. Phone Call Contacts
7. Deliver More Than They Expected
8. Consumption Communication
© Stephen Pierce International, Inc. Page 16

17. MRMI™ Mega Cash Basic Training Workshop
8 Ways to Increase Average Value of Sale (Grow)
1. Raise Your Prices
2. Use Package Deals
3. Cross Selling
4. Upselling
5. Expand Your Product Range
6. First Time Buyer Incentives
7. Terms And Financing
8. Incentive Builders For Big Purchases
8 Ways to Increase Profit Margins (Grow)
1. Deal In High Margin Products
2. Watch Your Expenses
3. Increase Your Efficiency Through Systemization
4. Automation
5. Outsourcing
6. Dump Inefficient Marketing
7. Constantly Test, Measure, And Monitor
8. Enlist The Help Of Advisors Or Mentors
3 Types of Lead Generation Bait
1. Best Value Bait
Physical book
Physical audio cd
Physical DVD
2. Great Value Bait
Audio download
Streaming video
Teleseminar/Webinar
Software
3. Good Value Bait
Free report
Checklist
The Fail Safe Way to Create Lead Generation Bait They’ll Eat
Offer huge value ($1,000) at low price ($97.00)
Increase (income) vs decrease (time it takes)
Eliminate defects, delays and waste
Improve interactions with processes, people, and technology
Better, faster, cheaper
© Stephen Pierce International, Inc. Page 17

18. MRMI™ Mega Cash Basic Training Workshop
PROFITS
The Primary Question of Profits: How will we earn an outstanding return on our
resources?
The Primary Goal of Profits: To resolve the business profit model and how we will
create profits streams, control markets, and build and sustain an advantage.
8 Proven Internet Profit Models
1. Blog Profits
2. Affiliate Profits
3. Subscription Profits
4. Post Lead Profits
5. Advertising Profits
6. Lead Selling Profits
7. License Profits
8. Auction Profits
A Picture Subscription Profits
Your subscription service is $19.95 per month.
You add just 100 new members monthly.
The first month you will be earning $1,995 per month.
Month two brings you just shy of $4,000.
In only 5 month you would be making nearly $10,000 per month.
So... How Do You Get 100 New Members a Month?
300 daily “right” visitors to your website
1% sales conversion
3 new daily members @ $19.95 each. (don’t forget the front-end
purchase)
The 3 Phases of Profit Optimization
1. Monitor (Who, What, When, Where, Why & How)
2. Measure (Who, What, When, Where, Why & How)
3. Manage (Who, What, When, Where, Why & How)
4 Steps to Profit Optimization
1. Focus
2. Improve
3. Sustain
4. Celebrate
© Stephen Pierce International, Inc. Page 18

19. MRMI™ Mega Cash Basic Training Workshop
8 Ways to Optimize Profits
1. Incremental: Make on-going evolutionary changes to bring the process
up to a higher performance level.
2. Redesign: Radically or fundamentally change the entire process or
situation, essential start over.
3. Transform: Gradually phase out the current process and transform into
something else.
4. Abandon: If the process or function is not adding any value and it is not
mandated, get rid of it.
5. Outsource: Shift the current work or process to an outside vendor.
6. Streamline: Improve the process by taking out steps and making it more
efficient.
7. Import: Replace the entire process with an industry best-of-breed
process.
8. Realign: Combine existing processes into an entirely new structure.
If you would like the +5 hours of training videos
that go with this training manual, please visit:
MRMI Basic Training
© Stephen Pierce International, Inc. Page 19

20. MRMI™ Mega Cash Basic Training Workshop
© Stephen Pierce International, Inc.
All rights reserved. Printed in the United States of America. No part of this book,
including interior design, cover design and design elements, may be used or
reproduced in any manner whatsoever without the prior written permission,
except in the case of brief quotations embodied in critical articles and reviews.
For information, address Stephen Pierce International Inc., 321 North Central
Expressway, McKinney, TX 75070.
© Stephen Pierce International, Inc. Page 20