A study of digital data about yourself - By Phil Pearce

1. A study of digital
data about yourself!

3. Agenda – 45mins
1. Definition of Social Capital
2. Personal Hypothesis
3. Tools & Results/Scores
4. Offline Skills test
5. Demo of MouseTracking and GA
dashboard
6. Skype Call to Industry experts
7. Questions

4. Prerequisites
You will need…
• PC/Laptop with internet
• Facebook account (Pls login)
• Twitter account
• Linkedin account

5. If you don't know what the product is,
then YOU are the product!
http://blogs.wsj.com/digits/2011/08/24/steve-jobss-best-quotes/
Referring to…

6. So how much are YOU worth?
… using data.

7. But first… a Magic Trick
I need 2 volunteers (you need a laptop/ipad)

8. Magic Trick
“Search for a phrase in box”
“Select any word on a page”

9. What is your Social Currency value?
http://www.ted.com/talks/rachel_botsman_the
_currency_of_the_new_economy_is_trust?lang
uage=en

10. Social Currency Examples
Two sided marketplaces of buyers and sellers
• Ebay (higher trust rating = more orders)
• TaskRabit
• Uber Taxis
• Kickstarter
• SpareRoom
Plus
• Forums (google groups)
• GitHub (code collaboration)
Ratings with Marketplaces would have a value outside of the marketplace! e.g Top
Contributor or 5/5 from 750 reviews

11. Before Starting…
Hypothesis
• What do “I” think I am good at.
[Hobbies or stuff done in free time]
• Where have “I” worked or done well.
[e.g Grades or Work Experience]

12. My work journey…

13. Was at…
www.linkedin.com/in/philpearce

14. Search results insight

15. Google Yourself on google images
“Dave Gorman”

16. Who does Google think am I?

17. What does Google know about me?
Google for “Google Ad Settings”
https://www.google.com/settings/u/0/ads

18. What does Google know about me?
(not logged-in)
Nay!

19. Nay!
Yah!
Click to see what Google thinks are
your interests…

20. What does Google know about me?
(logged-in)
Yah!

21. Social data insight

22. Sign into Facebook
Go to…
1. labs.five.com
2. Press “Analyse my posts”
3. Save the URL
(e.g. labs.five.com/i6p57kfn85tb)
Disclaimer: I not associated with labs.five.com,
they just happen to have a cool tool.

23. What is my Facebook character?
http://labs.five.com/i6p57kfn85tb

24. Pls submit scores on GoogleForm…
bit.ly/bathuniform

25. Aggregated results
(based on Facebook posts)

26. Detailed results
(based on Facebook posts)
Extraversion
Energy, positive emotions, surgency, assertiveness, sociability and
the tendency to seek stimulation in the company of others, and
talkativeness.
Agreeableness
A tendency to be compassionate and cooperative rather than
suspicious and antagonistic towards others. It is also a measure of
one's trusting and helpful nature, and whether a person is generally
well tempered or not.
Neuroticism
The tendency to experience unpleasant emotions easily, such as
anger & anxiety. Neuroticism also refers to the degree of impulse
control.
Conscientiousness
A tendency to be organized and dependable, show self-discipline, act
dutifully, aim for achievement, and prefer planned rather than
spontaneous behaviour.
Openness
Appreciation for art, emotion, adventure, unusual ideas, curiosity, and
variety of experience. Openness reflects the degree of intellectual
curiosity, creativity and a preference for novelty and variety a person
has. It is also described as the extent to which a person is imaginative
or independent, and depicts a personal preference for a variety of
activities over a strict routine.

27. What does Facebook think I like?
http://www.wolframalpha.com/facebook/

28. LinkedIn journey…
(tool depreciated) http://timeline.linkedinlabs.com/

29. What do I share on twitter?
(tool not currently working) tweetpsych.com
Try twitalyzer.com

30. twitalyzer.com

31. Do people/companies recommend & trust me?

32. How much energy did I use at MeasureCamp Event?
176% of
energy target
reached 
Live activity feed:
flow.polar.com/training/
profiles/4827896

33. Psychometric data insight

34. “flag page” 20 question survey…
www.flagpage.com

35. “eHarmony” 100 question survey…

36. 180 question
“Clifton-gollup”
strength test
results…
strengthstestapp.workuno.com/freesf10.html

37. aka Phils version of
360 degree-employee reviews
Peer reviews insight

38. Are you on Linkedin?

39. LinkedIn Endorsements Game

40. Online challenge & Gamificaiton

41. Real world example of Social
endorsements

42. …and what does my iCard look like?
How do I view myself?

43. Questions…
Me…

44. Friends & Family said…

45. Conclusion:

46. Or maybe… 

47. Magic Trick Result
“Search for a phrase in box”
“Select any word on a page”

51. Skype call to Analyst`s in the field…

52. Where do Bath Business & Marketing Grads end up…

53. Thanks
&
Questions?

54. Excel: PPC algo & rank & reach tool
MS Access: PPC database & Tea Rota
PowerPoint: Dark Analytics
presentation & Effects of cookie law
Reports/Audits: SEO, PPC, CRO,
Analytics and Cookie law.
Examples of work

55. Appendix

56. Avatar app

57. Analytics Career Development
Analysis of oneself
TYPE:
FOCUS:
LANGUAGE:
TAGS:
x Beginner
q Intermediate
q Advanced
Phil Pearce
Senior Analyst
@philpearce
“I eat hits for breakfast”
LEVEL:
q Workshop
x Short Presentation
x Discussion
q Technical
q Analytical
x Business
English
#MoreMoney
#UpSkill
Open discussion and feedback on my Social CV
(aka quantified self) project welcome.
• Live demos & comparisons of your:
• Facebook fivescores
• Twitter psych
• Linkedin endorsements
• Clifton-gallup strengths test
• Comparisons of best training
resources. Slides: bit.ly/analysisofme
Richard Fergie
Consultant
@richardfergie

58. LinkedIn Endorsements Game

59. LinkedIn Endorsements Game

60. Links to “Brand yourself” micro sites
• brandyourself.com
• branded.me
• about.me
• flavors.me
developer.linkedin.com/support/developer-program-transition
• clippings.me
• storify.com
• vizualize.me
Note: LinkedIn blocked most of these sites on 19th May :(

61. Who am I?