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Server-side data append – Segment.io & SuperMetrics demo`s

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The 33th Bristol Digital Analyics meetup is developer themed, so we will focused on Server-side data append using Segment.io (server-side API), SuperMetrics (Google Sheets dimension widening) and DemandWare (client-side or server-side IP append).

See meetup comments for resources:

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Server-side data append – Segment.io & SuperMetrics demo`s

  1. 1. Server-side data append: Segment.io & SuperMetrics demos
  2. 2. Who`s in the room • Name: Phil Pearce • Role: Senior Analyst • 3 things would you like to know: • How to upload cost data or COGS • How to enable IP append • How to enable serverside-append
  3. 3. IP lookup (client-side injected script) http://api.demandbase.com/api/v2/ip.json?key=3cb654938e66 f6e87d2dc349a7872b1dcb19f551&callback=dataLayer.push
  4. 4. https://www.simoahava.com/analytics/send-weather-data-to-google-analytics-in-gtm-v2/ IP append for Weather Tacking
  5. 5. analyze.ly for cost data (FaceBook/Bing/Email) https://www.youtube.com/watch?v=ASs0NZw5Dw4 (video above) https://www.youtube.com/watch?v=xJVib7_verk (CostData) https://www.youtube.com/watch?v=QsQrZOxlmtM (CRM)
  6. 6. Segment.io - Serverside append https://www.youtube.com/watch?v=VCBovl1Xnlo
  7. 7. https://developers.google.com/tag-manager/devguide/#adding-data-layer-variables-for-devices- without-javascript-support <!-- Google Tag Manager (noscript) --> <noscript> <iframe src="//www.googletagmanager.com/ns.html?id=GTM- NWX6FF&param=value"> </iframe> </noscript>
  8. 8. • https://plus.google.com/117298997433687198127/posts/7qvdV29gxgG • https://developers.google.com/tag-manager/devguide/#adding-data-layer- variables-for-devices-without-javascript-support <!-- Google Tag Manager (noscript) --> <noscript> <iframe src="//www.googletagmanager.c om/ns.html?id=GTM- NWX6FF&param=value"> </iframe> </noscript> GTM <noscript> method Note: nested dots for enhanced ecommerce don’t work using this method :(
  9. 9. • https://plus.google.com/117298997433687198127/posts/VuSrmkPmUoT • https://adwords.googleblog.com/2016/10/google-shopping-partners-with- ecommerce.html Adwords Backend connection to Magento, BigCommerce, Prestashop & Salesforce
  10. 10. Questions
  11. 11. Feedback and ideas for next session
  12. 12. 5. Google Tag Manager (implementation tricks) 1. Analytics Processes (REAN, LEAN, WAMM) 4. Audit Templates to save you time (SEO, PPC, Analytics, GTM) 2. Free tools (YandexMetrica, Quill, Google Surveys) 3. Dashboards