1.
Server-side data append:
Segment.io & SuperMetrics
demos

2.
Who`s in the room
• Name: Phil Pearce
• Role: Senior Analyst
• 3 things would you like to know:
• How to upload cost data or COGS
• How to enable IP append
• How to enable serverside-append

3.
IP lookup (client-side injected script)
http://api.demandbase.com/api/v2/ip.json?key=3cb654938e66
f6e87d2dc349a7872b1dcb19f551&callback=dataLayer.push

4.
https://www.simoahava.com/analytics/send-weather-data-to-google-analytics-in-gtm-v2/
IP append for Weather Tacking

5.
analyze.ly for cost data (FaceBook/Bing/Email)
https://www.youtube.com/watch?v=ASs0NZw5Dw4 (video above)
https://www.youtube.com/watch?v=xJVib7_verk (CostData)
https://www.youtube.com/watch?v=QsQrZOxlmtM (CRM)

6.
Segment.io - Serverside append
https://www.youtube.com/watch?v=VCBovl1Xnlo

7.
https://developers.google.com/tag-manager/devguide/#adding-data-layer-variables-for-devices-
without-javascript-support
<!-- Google Tag Manager (noscript) -->
<noscript>
<iframe src="//www.googletagmanager.com/ns.html?id=GTM-
NWX6FF&param=value">
</iframe>
</noscript>

8.
• https://plus.google.com/117298997433687198127/posts/7qvdV29gxgG
• https://developers.google.com/tag-manager/devguide/#adding-data-layer-
variables-for-devices-without-javascript-support
<!-- Google Tag Manager
(noscript) -->
<noscript>
<iframe
src="//www.googletagmanager.c
om/ns.html?id=GTM-
NWX6FF&param=value">
</iframe>
</noscript>
GTM <noscript> method
Note: nested dots for enhanced
ecommerce don’t work using this
method :(

9.
• https://plus.google.com/117298997433687198127/posts/VuSrmkPmUoT
• https://adwords.googleblog.com/2016/10/google-shopping-partners-with-
ecommerce.html
Adwords
Backend connection
to Magento, BigCommerce,
Prestashop & Salesforce

10.
Questions

11.
Feedback
and ideas
for next
session

12.
5. Google Tag Manager
(implementation tricks)
1. Analytics Processes
(REAN, LEAN, WAMM)
4. Audit Templates to save you time
(SEO, PPC, Analytics, GTM)
2. Free tools
(YandexMetrica, Quill, Google Surveys)
3. Dashboards