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2020-Advertising-Spends-Report-by-Reelanalytics-Ltd-in-Conjunction-with-MSK.pdf
Media Overview in 2020
Royal Media Services (RMS) announced a 20-30 percent salary cuts for its
employees due to coronavirus. Citizen TV, Radio Citizen, Inooro TV, Inooro
FM, Musyi FM, and Mulembe FM were among those affected.
2
Nation Media Group (NMG) laid off 175 employees due to the ongoing global
economic crisis caused by COVID-19 pandemic. Affected media outlets include
Daily Nation, Nation FM and NTV.
Standard Group Plc sent home about 170 employees citing shift in media
consumption trends due to the Coronavirus pandemic affecting The Standard
Group, KTN, KTN News, Burudani TV, Radio Maisha among others.
Mediamax Networks Ltd fired over 100 employees blaming a drop in
advertising revenue due to COVID-19 pandemic. The outlets include The
People Daily, K24, Kameme FM, Mayian FM, Milele FM.
Media Consumption
Trends in Kenya
Effects of COVID-19 on Media Consumption
4
Source: Media Council of Kenya.
 Increase in TV viewership during the
COVID-19 pandemic was linked to stay at
home directive by the government as a
measure to curb the spread of the virus.
This resulted in a drop in radio listenership.
Effects of COVID-19 to Media
Consumption
Radio Listenership (‘000) TV Viewership (‘000)
• Radio Citizen was the only
radio station among the top
ten that recorded an
increase in audience
numbers after COVID-19
outbreak in the country.
• Most Kenyans listened to
Swahili stations which have
a national reach.
• Most of the top 10TV
channels recorded a rise in
viewership since the COVID-
19 outbreak in Kenya.
• The rise in viewership could
be explained by the stay at
home orders among other
measures taken by the
government
TV Viewership by Genre
2020 2019
 News was the most
watched segments on
TV.
Source: Media Council of Kenya.
Internet Consumption by Social Media Platforms
2020 2019
 Whatsapp and Facebook are the most popular social
media platforms.
Source: Media Council of Kenya.
Source of News Among Kenyans
 A preference of TV by most
Kenyans especially in 2020 was
attributed to the desire to get
constant news updates on COVID-
19 pandemic in the country.
Source: Media Council of Kenya.
Advertising
Trends
1st January 2020 to 31st December 2020
Monthly Advertising Spends
Trends
 Advertising trends in 2020 were on the rise between Jan-Feb 2020, with industry spends consistent with projections.
However, when the Novel Corona Virus hit home in March 2020, a drop in advertising was noted. There was a significant
drop in commercial Ads by corporate clients; media spaces being dominated by Covid19 sensitization awareness
messaging.
 The lifting of cessation of movement, return to normalcy in business operations led to a jumpstart in advertising activity for
the better part of September 2020.
High spends in May influenced by
GOK campaigns on Huduma
number and PDU on TV and
Radio
Ad Spends by Industries (Spends Share)
 Media Industry recorded the highest advertising activity in 2020, highly attributed to self advertising by
media houses which accounted for more than 12% of the total Ad spends rate card value. Campaigns such
as Viusasa, Shabiki as well as Standard Group accounted for the highest spends.
 Campaign sensitization on vernacular stations was heightened in 2020 across all industries owing to the
desire to reach a wide populace especially at a time most advertisers had campaigns with COVID 19
sensitization messaging.
Top Spenders
 Safaricom maintained its dominance in the Kenyan advertising space;
posting at least 5 different campaigns in the top 20 spenders in 2020. In
Comparison to its competitors, only Equity bank featured in the top 10
companies.
 Interestingly, a significant number of Advertiser’s messaging in 2020
carried a COVID-19 sensitization messaging.
Company 2019 2020 % Change in Ad Spends
Safaricom Limited 13% 10% -41%
Royal Media Services 7% 6% -27%
Mins. Of Health (MOH) 0.4% 6% 1038%
KCB 2% 4% 18%
Lotto 3% 3% -20%
The Standard Group 2% 3% 41%
MultiChoice Kenya Ltd 2% 3% 4%
Glaxo Smithkline 1% 2% 128%
East African Breweries Limited 1% 2% 12%
Coca-Cola 2% 2% -13%
Reckitt Benckiser 2% 2% -23%
MojaGate Limited 2%
Pwani Oil Limited 2% 2% -30%
Equity Group Holdings Ltd 1% 2% -2%
Total 155B 122B
Top Companies Top Campaigns
Advertising on TV
1st January 2020 to 31st December 2020
Monthly Advertising Spends Trends
 The pandemic lead to a shift in TV media consumption compared to Radio as advertising activity was highest on TV
platform in 2020, leading to a marginal growth of 1% in Ad activity year on year.
 Much advertising on TV was during prime time.
High spends in May influenced by
GOK campaigns on Huduma
number and PDU on TV
Top Industries by Spends On TV, 2019–2020
2019 (KSh.73.2 Billion) 2020(KSh.74.2 Billion)
 Self Advertising led to Media Industry dominating the advertising scene as media houses tried to expand their scope and
audience bases.
 Betting & Gambling was the top industry in 2019. Advertising activity had spiraled downwards following the government
crackdown on the sport-betting firms that saw the withdrawal of the top spenders in the market.
Ad Spends Distribution by Channel
 Finance, Communication and FMCG
sector players preferred campaign
exposure on Citizen TV and NTV
owing to the stations high reach with
companies such as KCB, Safaricom,
Reckitt etc accounting for the highest
share of spends on the platform.
 The top National stations in terms of
viewership dominated the advertising
space with the regional outlets
skewed towards the central Kenya
populace also having a substantial
share of the pie.
2019 (KSh.73.2 Billion) 2020 (KSh.74.2 Billion)
Top Spenders
Top Companies Top Campaigns (Millions)
Company 2019 2020
Safaricom Limited 8% 7%
Royal Media Services 6% 6%
Mins. Of Health (MOH) 0.5% 5%
The Standard Group 3% 4%
KCB 2% 4%
Lotto 4% 4%
Glaxo Smithkline 1% 3%
MultiChoice Kenya Ltd 3% 3%
Reckitt Benckiser 4% 3%
Coca-Cola 2% 2%
MojaGate Limited 2%
Pwani Oil Limited 2% 2%
Hayat Kimya 1% 2%
Government of Kenya 1% 2%
Equity Group Holdings Ltd 1% 2%
Total 73.2B 74.2B
Advertising on Radio
1st January 2020 to 31st December 2020
Monthly Advertising Spends Trends
 As opposed to the previous year where Radio was by far the most utilized medium, activity on the medium
declined in 2020. This is attributed to a shift in media consumption as a result of the effects of Covid-19.
 As from the month of March, Ad activity on the Platform could not match the previous year’s activity leading to a
cumulative decline of 39% in 2020 vis a vis 2019.
High spends in May influenced by
GOK campaigns on Huduma
number and PDU on Radio
Top Industries by Spends On Radio 2019 –
2020
 Safaricom advanced its numerous campaigns, influencing the rigorous activity on communication industry in 2020, with Safaricom Covid-19
campaign being the most advanced campaign in the year.
 Interestingly in 2020, none of Safaricom’s competitors featured in the top 10 advertisers.
2019 (KSh.77.8 Billion) 2020(KSh. 47.1 Billion)
Ad Spends Distribution by Channel
 Swahili and vernacular stations
dominated the Radio Ad Scene due to
their high reach.
 Finance, Communications and FMCG
sector players were the top spenders
on Radio with the choice of media
outlet being informed by target
audience.
 Corona virus awareness messaging
topped Radio advertisements since
most advertisers messaging had a
COVID-19 sensitization component.
2019 (KSh.77.8 Billion) 2020 (KSh. 47.1 Billion)
Top Spenders
 Corona Virus awareness campaign by MOH was the most
advertised campaign having gained exposure across most
of the radio platforms, as the government strived to reach
the entire population.
Top Companies Top Campaigns (millions)
Company 2019 2020
Safaricom Limited 19% 15%
Mins. Of Health (MOH) 0.4% 8%
Royal Media Services 8% 7%
East African Breweries Limited 2% 4%
KCB 3% 3%
Lotto 3% 2%
Lotto Chonjo 2%
Tatua 2% 2%
Equity Group Holdings Ltd 1% 2%
Co-operative Bank of Kenya 1% 2%
MultiChoice Kenya Ltd 1% 2%
Shabiki 9% 1%
MojaGate Limited 1%
Pwani Oil Limited 2% 1%
MediaMax Network Limited 0% 1%
Total 77.8B 47.1B
Advertising on Print
1st January 2020 to 31st December 2020
Monthly Advertising Spends Trends
 Advertising on print medium has over the years been on a decline. The stay at home orders as well as other measures
specifically affected the distribution of print publications.
 Some media houses such as standard group became innovative by pushing the e-papers, while others resorted to
commercializing their website to help generate more revenues while at the same time keeping Kenyans informed.
Top Industries by Spends On Print 2019 – 2020
2019 (KSh. 3.4 Billion) 2020(KSh. 1.1 Billion)
 Much of state bodies print
adverts were on notices and
tenders
Ad Spends Distribution by Channel
 Daily publications maintained their
dominance in the print sector with
over 70% share across the two period
under review.
2019 (KSh.77.8 Billion) 2020 (KSh. 47.1 Billion)
Top Spenders
Top Campaigns (millions)
 As witnessed in electronic media ( TV
& radio), self advertising has become
a major factor in the advertising scene
thus media houses are advancing their
outlets across all their mediums to
help grow their reach.
Advertising on OOH
1st January 2020 to 31st December 2020
Monthly Advertising Spends Trends
 As COVID-19 impacted the economy, there was a significant drop in OOH advertising between March 2020 and
April 2020 as most OOH assets became empty across the country.
 Measures to combat the spread of Covid-19, such as stay at home orders, indirectly impacted the OOH space as
there was no rationale for industry players to target few potential audiences.
Discovery of
COVID 19
impacts OOH
significantly
Top Industries by Spends On OOH in 2019 to
2020
 In spite of the ravaging effects of Covid-19, EABL dominated The OOH space advancing their different brands across the
country by utilizing different platforms for maximum reach.
 In the communications sector, Safaricom continued mass targeting with the “Twende tukiuke” campaign which accounted for
relatively high Ad spends on OOH.
2019 (KSh. 3.4 Billion) 2020(KSh. 2.7 Billion)
Top Spenders
 Hass consult advancing its real estate portfolio was the
most advanced brand in the sector during the period
under review.
Top Companies Top Campaigns (millions)
Company 2019 2020 % Change In Ad allocations
East African Breweries Limited 8% 10% 4%
Safaricom Limited 6% 6% -25%
Hass Consult 2% 2% 1%
Coca-Cola 4% 2% -47%
Capwell Industries 1% 2% 188%
KCB 1% 2% 15%
MultiChoice Kenya Ltd 1% 2% -17%
NCBA Bank Kenya Plc 0% 1% 299%
Telkom 2% 1% -30%
Kentucky Fried Chicken Restaurant(KFC) 1% 1% 8%
The Aga Khan University Hospital 1% 1% 0%
Unilever Kenya 1% 1% 22%
Co-operative Bank of Kenya 1% 1% 36%
Kenya Wine Agencies Ltd 1% 1% -5%
Mombasa Maize Millers 1% 1% 32%
Grand Total 3.4B 2.7B
Note
• The advertising value equivalent ( AVEs) used in this report are the actual rate card values.
• The number of stations & print publications analysed are as per Reelanalytics limited stations & publications
media monitoring list.
• The exact discounts advanced to different advertisers have not been taken into consideration in this report.
The exact number of value Ads that advertisers get from media houses is unknown unless such information
is divulged to the media monitor.
• The scope of media monitored took into account all unpaid for sections in Daily and Weekly print
publications, Radio and Television.
Reelanalytics is a marketing & media intelligence company that
seeks to empower brand owners to help them understand people
and markets, so that they can develop and execute effective
media, marketing and communication strategies.
With a presence in East Africa, Reelanalytics provides clients with
value-added information built on insights, recommendations and
actionable truth in Market research, Media intelligence, Business
intelligence and Digital advertising.
Please visit www.reelanalytics.net for more information.
Contact Us:
4th Floor, Rhapta Heights,
Rhapta Road, Westlands, Nairobi.
Tel: +254 020 2300167/ 0793 404 976
Email: info@reelanalytics.net
Website: www.reelanalytics.net
MSK is the national umbrella body for all marketers in Kenya
whose key mandate is to empower and regulate the marketing
industry by creating policy that governs the Marketing Industry
(self-regulated), education and training of professionals, corporates
and entrepreneurs, marketing and business mentorship and
arbitration through the Advertising Standards Board.
Please visit www.msk.co.ke for more information.
Contact Us:
Block B - Unit 5 at 51 Lenana Road
Kilimani, Nairobi, Kenya.
Tel: 020-2627684 / 0712460379
Email: info@msk.co.ke
Website: www.msk.co.ke

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2020-Advertising-Spends-Report-by-Reelanalytics-Ltd-in-Conjunction-with-MSK.pdf

  • 2. Media Overview in 2020 Royal Media Services (RMS) announced a 20-30 percent salary cuts for its employees due to coronavirus. Citizen TV, Radio Citizen, Inooro TV, Inooro FM, Musyi FM, and Mulembe FM were among those affected. 2 Nation Media Group (NMG) laid off 175 employees due to the ongoing global economic crisis caused by COVID-19 pandemic. Affected media outlets include Daily Nation, Nation FM and NTV. Standard Group Plc sent home about 170 employees citing shift in media consumption trends due to the Coronavirus pandemic affecting The Standard Group, KTN, KTN News, Burudani TV, Radio Maisha among others. Mediamax Networks Ltd fired over 100 employees blaming a drop in advertising revenue due to COVID-19 pandemic. The outlets include The People Daily, K24, Kameme FM, Mayian FM, Milele FM.
  • 4. Effects of COVID-19 on Media Consumption 4 Source: Media Council of Kenya.  Increase in TV viewership during the COVID-19 pandemic was linked to stay at home directive by the government as a measure to curb the spread of the virus. This resulted in a drop in radio listenership.
  • 5. Effects of COVID-19 to Media Consumption Radio Listenership (‘000) TV Viewership (‘000) • Radio Citizen was the only radio station among the top ten that recorded an increase in audience numbers after COVID-19 outbreak in the country. • Most Kenyans listened to Swahili stations which have a national reach. • Most of the top 10TV channels recorded a rise in viewership since the COVID- 19 outbreak in Kenya. • The rise in viewership could be explained by the stay at home orders among other measures taken by the government
  • 6. TV Viewership by Genre 2020 2019  News was the most watched segments on TV. Source: Media Council of Kenya.
  • 7. Internet Consumption by Social Media Platforms 2020 2019  Whatsapp and Facebook are the most popular social media platforms. Source: Media Council of Kenya.
  • 8. Source of News Among Kenyans  A preference of TV by most Kenyans especially in 2020 was attributed to the desire to get constant news updates on COVID- 19 pandemic in the country. Source: Media Council of Kenya.
  • 9. Advertising Trends 1st January 2020 to 31st December 2020
  • 10. Monthly Advertising Spends Trends  Advertising trends in 2020 were on the rise between Jan-Feb 2020, with industry spends consistent with projections. However, when the Novel Corona Virus hit home in March 2020, a drop in advertising was noted. There was a significant drop in commercial Ads by corporate clients; media spaces being dominated by Covid19 sensitization awareness messaging.  The lifting of cessation of movement, return to normalcy in business operations led to a jumpstart in advertising activity for the better part of September 2020. High spends in May influenced by GOK campaigns on Huduma number and PDU on TV and Radio
  • 11. Ad Spends by Industries (Spends Share)  Media Industry recorded the highest advertising activity in 2020, highly attributed to self advertising by media houses which accounted for more than 12% of the total Ad spends rate card value. Campaigns such as Viusasa, Shabiki as well as Standard Group accounted for the highest spends.  Campaign sensitization on vernacular stations was heightened in 2020 across all industries owing to the desire to reach a wide populace especially at a time most advertisers had campaigns with COVID 19 sensitization messaging.
  • 12. Top Spenders  Safaricom maintained its dominance in the Kenyan advertising space; posting at least 5 different campaigns in the top 20 spenders in 2020. In Comparison to its competitors, only Equity bank featured in the top 10 companies.  Interestingly, a significant number of Advertiser’s messaging in 2020 carried a COVID-19 sensitization messaging. Company 2019 2020 % Change in Ad Spends Safaricom Limited 13% 10% -41% Royal Media Services 7% 6% -27% Mins. Of Health (MOH) 0.4% 6% 1038% KCB 2% 4% 18% Lotto 3% 3% -20% The Standard Group 2% 3% 41% MultiChoice Kenya Ltd 2% 3% 4% Glaxo Smithkline 1% 2% 128% East African Breweries Limited 1% 2% 12% Coca-Cola 2% 2% -13% Reckitt Benckiser 2% 2% -23% MojaGate Limited 2% Pwani Oil Limited 2% 2% -30% Equity Group Holdings Ltd 1% 2% -2% Total 155B 122B Top Companies Top Campaigns
  • 13. Advertising on TV 1st January 2020 to 31st December 2020
  • 14. Monthly Advertising Spends Trends  The pandemic lead to a shift in TV media consumption compared to Radio as advertising activity was highest on TV platform in 2020, leading to a marginal growth of 1% in Ad activity year on year.  Much advertising on TV was during prime time. High spends in May influenced by GOK campaigns on Huduma number and PDU on TV
  • 15. Top Industries by Spends On TV, 2019–2020 2019 (KSh.73.2 Billion) 2020(KSh.74.2 Billion)  Self Advertising led to Media Industry dominating the advertising scene as media houses tried to expand their scope and audience bases.  Betting & Gambling was the top industry in 2019. Advertising activity had spiraled downwards following the government crackdown on the sport-betting firms that saw the withdrawal of the top spenders in the market.
  • 16. Ad Spends Distribution by Channel  Finance, Communication and FMCG sector players preferred campaign exposure on Citizen TV and NTV owing to the stations high reach with companies such as KCB, Safaricom, Reckitt etc accounting for the highest share of spends on the platform.  The top National stations in terms of viewership dominated the advertising space with the regional outlets skewed towards the central Kenya populace also having a substantial share of the pie. 2019 (KSh.73.2 Billion) 2020 (KSh.74.2 Billion)
  • 17. Top Spenders Top Companies Top Campaigns (Millions) Company 2019 2020 Safaricom Limited 8% 7% Royal Media Services 6% 6% Mins. Of Health (MOH) 0.5% 5% The Standard Group 3% 4% KCB 2% 4% Lotto 4% 4% Glaxo Smithkline 1% 3% MultiChoice Kenya Ltd 3% 3% Reckitt Benckiser 4% 3% Coca-Cola 2% 2% MojaGate Limited 2% Pwani Oil Limited 2% 2% Hayat Kimya 1% 2% Government of Kenya 1% 2% Equity Group Holdings Ltd 1% 2% Total 73.2B 74.2B
  • 18. Advertising on Radio 1st January 2020 to 31st December 2020
  • 19. Monthly Advertising Spends Trends  As opposed to the previous year where Radio was by far the most utilized medium, activity on the medium declined in 2020. This is attributed to a shift in media consumption as a result of the effects of Covid-19.  As from the month of March, Ad activity on the Platform could not match the previous year’s activity leading to a cumulative decline of 39% in 2020 vis a vis 2019. High spends in May influenced by GOK campaigns on Huduma number and PDU on Radio
  • 20. Top Industries by Spends On Radio 2019 – 2020  Safaricom advanced its numerous campaigns, influencing the rigorous activity on communication industry in 2020, with Safaricom Covid-19 campaign being the most advanced campaign in the year.  Interestingly in 2020, none of Safaricom’s competitors featured in the top 10 advertisers. 2019 (KSh.77.8 Billion) 2020(KSh. 47.1 Billion)
  • 21. Ad Spends Distribution by Channel  Swahili and vernacular stations dominated the Radio Ad Scene due to their high reach.  Finance, Communications and FMCG sector players were the top spenders on Radio with the choice of media outlet being informed by target audience.  Corona virus awareness messaging topped Radio advertisements since most advertisers messaging had a COVID-19 sensitization component. 2019 (KSh.77.8 Billion) 2020 (KSh. 47.1 Billion)
  • 22. Top Spenders  Corona Virus awareness campaign by MOH was the most advertised campaign having gained exposure across most of the radio platforms, as the government strived to reach the entire population. Top Companies Top Campaigns (millions) Company 2019 2020 Safaricom Limited 19% 15% Mins. Of Health (MOH) 0.4% 8% Royal Media Services 8% 7% East African Breweries Limited 2% 4% KCB 3% 3% Lotto 3% 2% Lotto Chonjo 2% Tatua 2% 2% Equity Group Holdings Ltd 1% 2% Co-operative Bank of Kenya 1% 2% MultiChoice Kenya Ltd 1% 2% Shabiki 9% 1% MojaGate Limited 1% Pwani Oil Limited 2% 1% MediaMax Network Limited 0% 1% Total 77.8B 47.1B
  • 23. Advertising on Print 1st January 2020 to 31st December 2020
  • 24. Monthly Advertising Spends Trends  Advertising on print medium has over the years been on a decline. The stay at home orders as well as other measures specifically affected the distribution of print publications.  Some media houses such as standard group became innovative by pushing the e-papers, while others resorted to commercializing their website to help generate more revenues while at the same time keeping Kenyans informed.
  • 25. Top Industries by Spends On Print 2019 – 2020 2019 (KSh. 3.4 Billion) 2020(KSh. 1.1 Billion)  Much of state bodies print adverts were on notices and tenders
  • 26. Ad Spends Distribution by Channel  Daily publications maintained their dominance in the print sector with over 70% share across the two period under review. 2019 (KSh.77.8 Billion) 2020 (KSh. 47.1 Billion)
  • 27. Top Spenders Top Campaigns (millions)  As witnessed in electronic media ( TV & radio), self advertising has become a major factor in the advertising scene thus media houses are advancing their outlets across all their mediums to help grow their reach.
  • 28. Advertising on OOH 1st January 2020 to 31st December 2020
  • 29. Monthly Advertising Spends Trends  As COVID-19 impacted the economy, there was a significant drop in OOH advertising between March 2020 and April 2020 as most OOH assets became empty across the country.  Measures to combat the spread of Covid-19, such as stay at home orders, indirectly impacted the OOH space as there was no rationale for industry players to target few potential audiences. Discovery of COVID 19 impacts OOH significantly
  • 30. Top Industries by Spends On OOH in 2019 to 2020  In spite of the ravaging effects of Covid-19, EABL dominated The OOH space advancing their different brands across the country by utilizing different platforms for maximum reach.  In the communications sector, Safaricom continued mass targeting with the “Twende tukiuke” campaign which accounted for relatively high Ad spends on OOH. 2019 (KSh. 3.4 Billion) 2020(KSh. 2.7 Billion)
  • 31. Top Spenders  Hass consult advancing its real estate portfolio was the most advanced brand in the sector during the period under review. Top Companies Top Campaigns (millions) Company 2019 2020 % Change In Ad allocations East African Breweries Limited 8% 10% 4% Safaricom Limited 6% 6% -25% Hass Consult 2% 2% 1% Coca-Cola 4% 2% -47% Capwell Industries 1% 2% 188% KCB 1% 2% 15% MultiChoice Kenya Ltd 1% 2% -17% NCBA Bank Kenya Plc 0% 1% 299% Telkom 2% 1% -30% Kentucky Fried Chicken Restaurant(KFC) 1% 1% 8% The Aga Khan University Hospital 1% 1% 0% Unilever Kenya 1% 1% 22% Co-operative Bank of Kenya 1% 1% 36% Kenya Wine Agencies Ltd 1% 1% -5% Mombasa Maize Millers 1% 1% 32% Grand Total 3.4B 2.7B
  • 32. Note • The advertising value equivalent ( AVEs) used in this report are the actual rate card values. • The number of stations & print publications analysed are as per Reelanalytics limited stations & publications media monitoring list. • The exact discounts advanced to different advertisers have not been taken into consideration in this report. The exact number of value Ads that advertisers get from media houses is unknown unless such information is divulged to the media monitor. • The scope of media monitored took into account all unpaid for sections in Daily and Weekly print publications, Radio and Television.
  • 33. Reelanalytics is a marketing & media intelligence company that seeks to empower brand owners to help them understand people and markets, so that they can develop and execute effective media, marketing and communication strategies. With a presence in East Africa, Reelanalytics provides clients with value-added information built on insights, recommendations and actionable truth in Market research, Media intelligence, Business intelligence and Digital advertising. Please visit www.reelanalytics.net for more information. Contact Us: 4th Floor, Rhapta Heights, Rhapta Road, Westlands, Nairobi. Tel: +254 020 2300167/ 0793 404 976 Email: info@reelanalytics.net Website: www.reelanalytics.net
  • 34. MSK is the national umbrella body for all marketers in Kenya whose key mandate is to empower and regulate the marketing industry by creating policy that governs the Marketing Industry (self-regulated), education and training of professionals, corporates and entrepreneurs, marketing and business mentorship and arbitration through the Advertising Standards Board. Please visit www.msk.co.ke for more information. Contact Us: Block B - Unit 5 at 51 Lenana Road Kilimani, Nairobi, Kenya. Tel: 020-2627684 / 0712460379 Email: info@msk.co.ke Website: www.msk.co.ke