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Transformation	with	a	capital	T
Some	of	my	takeaways	from	Nov.'16	McKinsey	Quarterly	(adapted)
Why	a	Transformation? -	In	industry	after	industry,	improbable	scenarios	are	becoming	all	too	real:	
remember	Pan	Am,	Bethlehem	Steel,	WaMu,	Sharper	Image,	etc.?
-	Combined	with	the	right	strategic	choices,	a	Transformation	can	produce	extraordinary,	
sustainable	results	and	turn	good	businesses	into	a	world-class	ones
-	Traditionally,	organizational	transformation	/	org	redesigns,	strategic	transformations	/		
new	business	models,	digital	reinvention
-	In	contrast	-	Transformation	with	a	capital	T:	intense,	organization-wide	program	to	
radically	enhance	performance	and	boost	organizational	health!
Insights	about	improving	the	odds	of	success	from	6	years	of	experience	with	McKinsey	Recovery	&	Transformation	Services
www.philippebarzin.com https://www.linkedin.com/in/philippe-barzin
What	are	we	talking	about	exactly?
Execs	embarking	on	a	Transformation	resemble	commercial	air	pilots	asked	to	fly	a	
fighter	jet:	an	extra	effort	does	not	cut	it.		They	need	to	totally	change	gear,	change	their	
mindset,	learn	new	tools,	master	new	skills...
Why	70%	degrade	and/or	fail?
1.	Stretch	the	organization	for	the	full	potential:	
-	Traditionally,	leaders	"under-promise	and	over-deliver"	but	targets	that	are	2-3	times	the	
initial	estimates	are	routinely	achievable	[McKinsey	RTS	experience]
-	Assume	the	mindset	of	a	private	investor	and	demand	a	clear	analysis	of	the	potential,	
backed	by	well-grounded	facts
4	MUSTS	to	create	a	long-term	
momentum	and	to	overcome	
organizational	inertia
2.	Change	the	cadence	with	an	empowered	Transformation	Office	(TO)
-	With	discipline,	energy	and	focus,	drive	a	markedly	different	workstream	cadence	from	the	
normal	day-to-day	[Parkinson	law:	work	expands	to	fill	the	time	available]
-	TO	should	continuously	ask:	how	can	we	move	more	swiftly?	
What	do	you	need	to	make	things	happen?
3.	Strengthen	the	executive	team	and	engage	ALL	leaders	with	a	FULL-TIME	Chief	
Transformation	Officer	(CTO)
-	At	the	outset,	CTO	develops	a	compelling	change	story,	ensures	role	modeling	by	the	senior	
team,	and	plans	for	the	skills	to	change
-	Very	visibly	endorsed	by	the	CEO,	the	CTO	challenges	corporate	orthodoxies,	removes	
barriers	and	creates	outsized	incentives	for	the	organization	to	think	and	act	differently
4.	There	is	no	going	back!	Keep	accelerating	with	a	new	culture	of	execution
-	Keep	the	unceasingly	challenging	"private	investor	mindset"	and	relentless	focus	on	
execution	even	as	results	improve
-	The	litmus	test?	What	happens	once	the	TO	is	disbanded...

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Transformation with a capital T