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Working with UX Designers

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What Product Managers can do to improve collaboration with UX.

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Working with UX Designers

  1. 1. How to work with UX Designers. @philsuter
  2. 2. Everybody wants to be successful.
  3. 3. Interviews with 12 UX Designers.
  4. 4. What makes a good PM? What are a PM’s main responsibilities?
  5. 5. What can a PM do to make collaboration with UX work well? What should a PM not do?
  6. 6. 6 areas to think about.
  7. 7. You provide and protect focus. 1
  8. 8. Tactic Product Strategy Vision Roman Pichler
  9. 9. Tactic PM Vision
  10. 10. Tactic PM Vision Stakeholder Stakeholder Stakeholder Stakeholder
  11. 11. «You can be either a shit funnel or a shit umbrella.» Todd Jackson
  12. 12. I love it! Me too! Stakeholders
  13. 13. I love it! Me too! UsersStakeholders
  14. 14. Trust the team. 2
  15. 15. «Challenge design decisions – but don’t try to overrule them.» «Don’t try to decide everything, trust the experts.» «Don’t micromanage.»
  16. 16. «The real art is to let people do things that you disagree with.» Mark Zuckerberg
  17. 17. Winner on ImmoScout24
  18. 18. Winner on anibis.ch
  19. 19. Who decides what the MVP is? 3
  20. 20. Useful Usable Feasible MVP
  21. 21. Useful Usable Feasible MVP People can figure out how to use it. People choose to buy or use it. You can build it and deliver it.
  22. 22. The user decides what the MVP is.
  23. 23. Henrik Kniberg
  24. 24. Don’t mix up MVP with experiment.
  25. 25. Who owns user research? 4
  26. 26. Problem Space Solution Space Research Synthesis Ideate/Design Implement Diverge Diverge C onverge C onverge
  27. 27. Problem Space Solution Space D esk R esearch Interview s O pportunities Prioritize
  28. 28. Problem Space Solution Space D esk R esearch Interview s O pportunities Prioritize Ideate D esign D esign C ritiquePrototype Test Im plem ent R elease
  29. 29. Problem Space Solution Space PM UX Dev Handoff HandoffHandoff UR
  30. 30. Problem Space Solution Space D esk R esearch Interview s O pportunities Prioritize Ideate D esign D esign C ritiquePrototype Test Im plem ent R elease
  31. 31. Problem Space Solution Space D esk R esearch Interview s O pportunities Prioritize PM UX Dev
  32. 32. Problem Space Solution Space D esk R esearch Interview s O pportunities Prioritize Ideate D esign D esign C ritiquePrototype Test Im plem ent R elease PM UX Dev
  33. 33. No handoffs.
  34. 34. Iterations are your friend. 5
  35. 35. Make it perfect for the first version Takes more time... No time for iterations
  36. 36. Your product
  37. 37. Commit to iterations.
  38. 38. «UX designers value things that can't be measured in a meaningful way.» Julie Zhou 6
  39. 39. Booking.com’s UX Designer* * actual footage
  40. 40. User trust. Coherence. Clarity. Quality.
  41. 41. Attention to detail is what can make a good product great.
  42. 42. Be a shit umbrella. Trust your team. MVP ≠ Experiment
  43. 43. Work without handoffs. Iterate. Iterate. Iterate. Pay attention to details.
  44. 44. Yeah, well, you know, that's just, like, your opinion, man.
  45. 45. Let’s discuss! @philsuter

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