This document discusses Richard Bartle's Audience Segmentation model for classifying players into four types - Achievers, Explorers, Socializers, and Killers - based on what they find fun in games. It then lists popular games and asks the reader to indicate which player type each game would likely appeal to based on the activities and goals associated with the different types.

1. Who plays what games?
Using Richard Bartles Audience Segmentation look at a selection of games to
see if you work out what type of audience you think the games are designed
for. Tick the box if you think this game would appeal to the player type.
Achievers –
Fun comes
from the
treasure hunt
gaining scores
and
possessions.
Angry Birds
Call of Duty:
Black Ops 2
Grand Theft
Auto 5
Candy Crush
Minecraft
World of
Warcraft
Pokémon
FIFA 13
Elder Scrolls
V: Skyrim
The Sims 3
Draw
Something
Farmville
Assassins
Creed
Temple Run
Gears of War
Explorers –
Fun comes
from
discovery
and
information
seeking.
Socializers –
Fun comes
from people
and what
they have to
say.
X
Killers – Fun
comes from
the
competitive
game of
dominance
and win/loss
situations.
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