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Running a webshop isn’t without challenges, it’s a demanding job. Doing it right can bring you profit, doing it wrong will drive you mad. In case you consider crossing borders your challenges will increase, but that shouldn’t demotivate you. Prepare your cross-boarder expansion well and you will be able to profit. Presented at the International conference “PECOS4SMEs – Cross-border e-Commerce for SMEs” in “De Waag” in Amsterdam on 3 December, 2014.