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The Apple Story

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The Apple Story

  1. 1.
  2. 2. Welcome to The apple story<br />
  3. 3. Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers.<br />Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II and since then has been reinventing and innovating not only computers, but also other electronic goods and services.<br />The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad. <br />As of July 2011, the company operates 317 retail stores in ten countries,and an online store where hardware and software products are sold.<br />introduction<br />
  4. 4. “Man is the creator of change in this world. <br /> As such he should be above systems and<br /> structures, and not subordinate to them.” <br />vision<br />
  5. 5. “the Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings.”<br />mission<br />
  6. 6. Company profile<br />Established: on April 1, 1976<br />Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne<br />Industry:<br />Key People: <br />Total Revenue: US $ 65.23 billion(FY 2010)<br />Profit: US $ 14.01 billion(FY 2010)<br />Employees:49,400<br />No. of Locations: 317 retail stores <br />Computer Hardware <br />computer software<br />consumer electronics<br />digital distribution<br />Chairman & CEO : Steve Jobs<br />COO & Acting CEO: Tim Cook<br />
  7. 7. Apple TV <br />iPad (Original, 2) <br />iPhone (3G, 3GS, 4) <br />iPod (Classic, Nano, Shuffle, Touch)<br />Mac (iMac, MacBook, MacBook Air, MacBook Pro, Mini, Pro)<br />Major hardware products <br />
  8. 8. Mac OS X<br />iOS<br /> iTunes<br /> iWork <br /> QuickTime<br /> Safari<br />iLife<br />Major software products<br />
  9. 9.  Apple Store (online)<br /> App Store<br />Certifications<br /> Game Center<br />iAd <br />iBookstore  <br /> iTunes Store<br />iWork.com<br /> iCloud <br />Stores and services<br />
  10. 10. Emagic <br /> FingerWorks <br /> Intrinsity <br /> NeXT  <br /> Nothing Real <br />P.A. Semi<br /> Silicon Color <br />Siri <br />Spruce Technologies<br />Acquisitions <br />
  11. 11. The Evolution of apple inc.<br />1977<br />1975<br />2006<br />1997<br />
  12. 12. Apple’s history starts with the story of two young and exceptional people who began building a computer in their garage and launched the microcomputer revolution. It’s the story of two ‘Steves’:- Stephen G Wozniak and Steven P Jobs<br />The beginning.<br />
  13. 13. The beginning <br />Apple has been created in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino, California . They all left ATARI Computers to create their own company. <br />Apple's first headquarter was the Jobs' parents garage where Jobs and his friends design their first computer kit : the Apple I<br />
  14. 14. Apple i<br />On1976 April 1 – released the Apple I (for $666) and started Apple Computers.<br />Had 8 KB of RAM<br />It was box wood-made with a basic motherboard inside.<br />Later a cassette interface to enable external data storage was added.<br />
  15. 15. 15<br />Apple II <br />In 1977, Apple II was released for $1298<br /> Had color graphics – a first for a personal computer <br />Originally used an audio cassette drive for storage but later it was replaced by a floppy disk drive <br />Supported the BASIC program<br />Had 64 KB of memory<br />And with a software called VisiCalc which was Apple's "killer application" : a spreadsheet program !<br />
  16. 16. In 1979 Jobs and some other Apple employees visited the Xerox PARC( Palo Alto Research Centre). There they saw Xerox Alto. “The environment of the screen was graphically based” with icons, with a mouse for pointing at them, windows and pull-down menus. Thus the user could ”interact easily with the computer without ever typing a single letter”<br />Extra shot<br />
  17. 17. Other early endeavors <br />Apple III<br /><ul><li>Released May 1980
  18. 18. Had 128K of RAM
  19. 19. Designed for businesses – expensive!! > $4300!!!
  20. 20. Had lots of problems – didn’t do well.. </li></ul>Apple Lisa<br /><ul><li>Released in 1983
  21. 21. Became the first personal computer sold to the public with a GUI. Aimed at large businesses
  22. 22. Commercial failure due to high price tag (almost $10,000) and limited software it could run </li></li></ul><li>lisa<br />18<br />
  23. 23. The lisa<br />
  24. 24. 20<br />The intro of the Macintosh<br />Apple introduced the Macintosh in 1984<br /><ul><li>Sales not initially as strong as desired
  25. 25. Changed with the intro of
  26. 26. LaserWriter – first reasonably priced laser printer
  27. 27. PageMaker – early desktop publishing package</li></ul>(These capitalized on its advanced graphics capabilities)<br />128 KB memory<br />Motorola’s 68000 CPU<br />Sold for $2495<br />
  28. 28. Early Years – Computer Comparison<br />
  29. 29. 1985: due to some power struggle between Jobs and then CEO John Sculley, Jobs resigns from Apple Computers and started a new company NeXT Inc.<br />Extra shot…<br />
  30. 30. 23<br />Macintosh Portable<br />Apple’s first attempt at a “portable” computer<br />Released in 1989 <br />8 MB RAM<br />40 MB Hard drive* <br /> Clunky, slow<br />$6500 <br />Failed in market.<br />
  31. 31. 24<br />More portable efforts.. <br />PowerBook 100<br /><ul><li>Released in 1991
  32. 32. 40 MB hard drive
  33. 33. 8 MB RAM
  34. 34. $2500
  35. 35. Helped Apple to gain some revenue
  36. 36. established  layout of the laptop computers</li></li></ul><li>1991:System 7- upgraded OS which added colour to interfaces and new networking capabilities<br />The Performa lines of Macintosh LC- a disaster<br /> Apple tastes failures of many other products including digital cameras, portable CD audio players, speakers, video consoles, and TV appliances<br />Microsoft gains market with cheap commodity personal computers<br />1994: Apple allied with IBM and Motorola in the AIM alliance.<br />1991-’95<br />
  37. 37. RETURN OF STEVE JOBS<br />
  38. 38. Rebirth of apple<br />1996: acquisition of NEXT Inc.<br />Jobs back to Apple as an advisor.<br />1997:Steve Jobs –the CEO<br />1997: Steve Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh<br />1997:Apple introduced the Apple Store+ new build-to-order manufacturing strategy <br />1998: introduced the new iMac<br />with Mac OS X. <br />Then came the iBook, Apple's new laptop.<br />
  39. 39. Desktopevolution<br />»<br />The iMac<br />Released in 1998<br />2 USB ports<br />4 GB hard drive<br />256 MB RAM<br />All in 0ne computer<br />Released in 2007<br />RAM: 4 GB<br />320 GB hard drive <br />
  40. 40. 29<br />Laptop Evolution – Macbook Air<br /> 2 GB memory<br /> 120 GB hard drive<br />$1799 <br />
  41. 41. 30<br />LETS HAVE ANOTHER COMPARISON <br />
  42. 42. Evolution of OS’s…<br /> Mac System 1,2,3,4 (1984-1987)<br /><ul><li>Distinguishable from other OSs from that era in that they used entirely graphical user interfaces
  43. 43. Could only run one application at a time</li></ul> Mac System 5, 6, 7 (1987 – mid 1990’s)<br /><ul><li>Could run multiple applications </li></ul> Mac OS 8 (8.0 – 8.6) (1997) – better file management<br /> Mac OS 9 (9.0 – 9.2.2) (1999) – improved support for wireless<br />Mac OS X (1999 – today) – UNIX based OS <br />
  44. 44.
  45. 45. iPod- the blockbuster <br />On October 23, 2001-the iPod <br />CPU: Samsung ARM and Apple A4<br /> 5 GB hard drive that put "1,000 songs in pocket” <br />New technology: spintronics<br />Initially , iPod software only worked with Mac OS; <br />  from 2nd generation onwards works with Microsoft Windows also<br />Apple's iTunes Store was introduced, offering online music downloads for $0.99 a song and integration with the iPod.<br />
  46. 46. Albert Fertand Peter Gruenberg won the 2007 Nobel Prize for physics for work that has allowed hard disks to be made much smaller for everything from laptops to iPods<br />The prize was awarded for work on magnetoelectronics, also known as spintronics.<br />It uses the spin of the electron to store and transport information instead of the electrical charge, meaning much more information could be kept in a smaller space than before.<br />Extra shot..<br />
  47. 47. on January 9, 2007, Jobs announced that <br />Apple Computer, Inc. would from that point on be known as Apple Inc., because computers were no longer the main focus of the company, which had shifted its emphasis to consumer electronic devices <br />Announced iPhone and Apple TV<br />Shredding down ‘computer’<br />
  48. 48. iphone<br /> a convergence of an Internet- enabled smartphone and iPod.<br />  iOS, (formerly iPhone OS)- scaled down version of OS X <br />3.5-inch (89 mm) touch screen display,<br />4, 8, or 16 GB of memory, <br /> Bluetooth, and Wi-Fi <br />
  49. 49. iPad<br />tablet PC<br />Released on April 3, 2010<br />Processor: A4<br />256 MB RAM<br />Bluetooth n Wi-Fi<br />sold more than 300,000 units on that day and reaching 500,000 by the end of the first week.<br />
  50. 50. icloud<br />June of 2011, Apple unveiled its new online storage and syncing service for music, photos, files and software -- iCloud <br />
  51. 51. Os x lion<br />
  52. 52. Present hits<br />
  53. 53. IPHONE 4<br />
  54. 54. IPAD 2<br />
  55. 55.
  56. 56. AND THE UPCOMINGS..<br />iPhone 5 (this September)<br />iOS5 (this September)<br />iPad3 (on testing)<br />iPhone-low cost version(on lab)<br />
  57. 57. Some business things<br />
  58. 58. Differentiation Strategy<br />Value Creation<br />Core Competencies<br />
  59. 59. Differentiation Strategy<br />Unique Features and characteristics<br />Commands Premium Price<br />High Customer Service<br />Superior Quality<br />Prestige<br />Rapid Innovation<br />
  60. 60. Value Creation Process<br />Apple I,II,III<br />FF <br />Mac<br />Focus On Education<br />Convergence<br />eMac<br />Music Strategy (iTunes)<br />Lifestyle Strategy<br />Adding Value<br />Video Strategy (iMovie)<br />Digital Hub<br />Internet Strategy (iTools)<br />iMac<br />
  61. 61. Branding <br />Innovation<br />Differentiated Product<br />Ease of Use<br />Superior Quality<br />Retail Strategy<br />Marketing and Sales<br />Customer Loyalty<br />Online Sales <br />High Price Proprietary System<br />Niche Market<br />Cannibalization<br />strengths<br />weaknesses<br />Strengths& weaknesses<br />
  62. 62. Apple evokes a loyalty from its workers that information only leaves its campus when Steve Jobs takes the stage to unveil it.<br />Secrecy at Apple is not just the prevailing communication strategy, but it is baked in to their corporate culture.<br />Work culture<br />
  63. 63. Microsoft<br />Linux<br />Dell<br />HP<br />Lenovo<br />RIM<br />Nokia<br />HTC<br />Samsung<br />Google<br />sony<br />.<br />competitors<br />
  64. 64. Where apple stands now?<br />
  66. 66. Apple <br />Google<br />Microsoft<br />World’s most reputed it companies <br />
  67. 67. SamsungHewlett-Packard (HP)SonyLGToshibaNokiaPanasonicAppleMicrosoftDell <br />The consumer electronics industry outlook<br />
  69. 69. Market share<br />OS-X Market Share:<br />5.02%<br />i-phone Market Share:<br />30%<br />i-pod Market Share:<br />73.8%<br />i-tune Market Share:<br />69%<br />Closest Competitor Windows Share:<br />Closest Competitor <br />RIM Blackberry Share:<br />Closest Competitor <br />Sandisk Share:<br />Closest Competitor <br />Amazon Share:<br />90.29%<br />40%<br />7.2%<br />8%<br />Market Growth Rate:<br />32%<br />Market Growth Rate:<br />32%<br />Market Growth Rate:<br />30%<br />Market Growth Rate:<br />20%<br />
  70. 70. MARKET PRICE<br />
  71. 71. Profit margin<br />
  72. 72. Because Apple thinks Different from others<br />How?<br />
  73. 73. Think different<br />
  74. 74. Think different<br />
  75. 75. conclusion<br />For 35 years Apple has been a trend-setter company able to foresee the future of domestic computer and consumer electronics. it will probably continue during the next decades. because their strength is the innovation . And they know, how to ‘think different’.<br />Apple, go on innovating…..<br />
  76. 76.
  77. 77.
  78. 78. www.apple.com<br />en.wikipedia.org/wiki/Apple_Inc<br />www.technologyguardian.co.uk<br />The Economic Times<br />The Hindu<br />T3 –the gadget magazine<br />references<br />
  79. 79. Thank You For Your Support!<br />By<br /> SHAMEER P H<br /> FUS 100603<br /> DEPT OF FUTURES STUDIES<br />