1. BEST CASES & INTEGRATED CAMPAIGNS

4. CHALLENGE PAMPERS IS THE ABSOLUTE LEADER ON DIAPERS MASS MARKET, WHILE THE PREMIUM SEGMENT IS FACING STRONG COMPETITION WITH THE JAPANESE MERRIES

6. LEVERAGE AWARENESS ON PAMPERS PREMIALITY

8. 1 SOLUTION ARRANGE ADDITIONAL DIGITAL PLATFORM ECOSYSTEM WITH PREMIUM POSITIONING OF PAMPERS : COMMUNITY ON VKONTAKTE, ODNOKLASSNIKI & FACEBOOK LONG-TERM CONTENT PARTHERSHIP WITH KROKHA.RU NICHE SITE FULFILL CREATED LANDSCAPE WITH RELEVANT PREMIUM CONTENT - CELEBRITY MUMS BLOGS, CONTEST SAND QUIZZES WITH PRIZES FROM PAMPERS PREMIUM , FAMOUS PEDIATRISTS CONSULTATIONS, ETC

10. MAKE EDUCATIONAL VIDEOS FROM PROMO-ACTION

11. SETTLE OFFICIAL YOUTUBE CHANNEL AND UPLOAD PAMPERS PREMIUM VIDEO EPISODES ON IT

13. THE MAIN CONCEPT OF THE APPLICATION IS THE QUIZ – “WHAT KIND OF MUM ARE YOU?”

14. ONE OF THE QUIZ QUESTION IS “WHAT KIND OF DIAPERS DO YOU PREFER? ” USERS WHO, CHOSE MERRIES DIAPERS, WERE PROPOSED TO FULFILL THE ADDITIONAL FORM WITH ADDRESS AND CONTACT DETAILS AT THE END OF QUIZ, AND OFFERED TO RECEIVE A FREE SAMPLE OF PAMPERS PREMIUM DIAPER, JUST TO FEEL THE DIFFERENCE

16. RESULTS

17. VIDEO CLICK TO PLAY VIDEO CLICK TO PLAY http://vimeo.com/26333550

19. CHALLENGE NOW JOHNNIE WALKER EXPERIENCES THE MASS EFFECT PROBLEM IN RUSSIA AND CIS. IT BECAME THE TRULY FOR ALL BRAND AND THE DISTINCTION BETWEEN LABELS IN ITS PORTFOLIO IS NOT VISIBLE FOR THE AUDIENCE.

21. SHOW THE GIANTS OF BUSINESS, ART AND CULTURE AND POINT ON THEIR WAY OF LIFE AND PROGRESS

22. INSPIRE PERSONAL PROGRESS OF THE PERSON, ANY PERSON

24. Follow the masters in finding new habits and trends

25. Set up your own goals and share with friends and those who share same dreams

27. APPLICATIONS A RANGE OF RELEVANT APPLICATION WITH VIRAL MECHANICS

28. CONTENT PROJECTS CONTENT PARTNERSHIP WITH THE TOP NICHE BLOGS AND NEWS AGREGGATORS WITH THE PREMIUM PRESENCE OF JOHNIE WALKER WITH TOP CELEBRITIES (ARKADIY NOVIKOV, JENSON BUTTON )

29. WEBINAR ONLINE Q&A SESSION WITH NIKOLAY FOMENKO

30. RESULTS

31. VIDEO CLICK TO PLAY http://vimeo.com/26342591

35. APPLICATION THE CENTRE OF THE CAMPAIGN IS THE VIRAL APP WITH THE MAIN IDEA - CHOOSE YOUR WISH & MAKE YOUR FRIENDS DREAMS COME TRUE

36. INTEGRATIONS THE SAME MECHANICS WAS ORGANICALLY INTEGRATED IN A FEW (FROM TOP10) APPLICATIONS ON VKONTAKTE.RU

37. MEDIA SUPPORT ANNOUNCEMENT WAS PROVIDED BY STANDARD MEDIA CHANNELS – TV, OUTDOOR AND LINKED TO SPECIAL NY COMMUNITY AT VKONTAKTE

38. RESULTS

39. VIDEO CLICK TO PLAY http://vimeo.com/20060608

41. TARGET TO DEVELOP MECHANICS AND INSTRUMENTS, MAKING RELEVANT MASTERCARD PRESENCE ON GIFTING PERIOD

42. SOLUTION Wish list Any gift – is a mirror of your nature. Wish list is the unique service from Mastercard, making gifting process easier and more comfortable

43. SOLUTION GIFT.MASTERCARD.RU

44. STRUCTURE INTEGRATION IN APP AT ODNOKLASSNIKI.RU ATL SUPPORT GIFT.MASTERCARD.RU VKONTAKTE APP POSM IN BANKS FACEBOOK COMMUNITY

46. TYPE-IN THE PAYCHECK NUMBER AND DARE TO WIN ONE OF THE MASTERCARD GIFTS

48. VIDEO CLICK TO PLAY http://vimeo.com/26333622

50. CHALLENGE DR. DIESEL IS FACING THE STRONG COMPETITION WITHIN SOCIAL NETWORKING AND IS NOT ASSOCIATED AS TYPE OF BEVERAGE FOR YOUNG & MODERN PEOPLE. THE MOST RELEVANT ASSOCIATION IS “BORING”

51. TARGET TO CREATE COMMUNICATION CONCEPT, TRANSLATING THE YOUNG AND MODERN SPIRIT OF DR. DIESEL BEER

52. CREATIVE SOLUTION FRIDAY IS THE MOST DISERABLE & EXPECTING DAY OF THE WEEK FRIDAY IS PARTY TIME… DR. DIESEL MAKES FRIDAY COME FASTER

53. STRUCTURE DR.DIESEL APPLICATION LETS USER TO REFRESH FRIENDS PAGE OR ANY SITE THEY WANT IN FRIDAY STYLE

55. MECHANICS FROM TO

56. RESULTS

57. TAKE CARE BURIAN@MOSAICMEDIA.RU IGOR@MOSAICMEDIA.RU SMYSLOV@MOSAICMEDIA.RU