You've hired exactly the writer you need to help you write your blog, presentation, report or other content. Here's how to collaborate with your writer to get exactly the content you want.
6. WHAT YOU SHOULD UNDERSTAND
Sure, the writer works for you
but success depends on how well
you and your writer work together
7. BE SURE YOU AND YOUR WRITER
ARE ABSOLUTELY CLEAR ABOUT
1. what you’re writing
2. why you’re writing
3. your audience
4. why your audience should care
11. HAVE YOUR WRITER
WRITE A DRAFT OF THE REPORT
Based on:
1. the outline
2. conversations with you (and perhaps others)
3. information you provide
4. research done by the writer
or someone in your organization
12. REVISIONS
1. Your writer sends you a draft of the report
2. You (and perhaps others) review it
3. You send the writer your comments
4. You discuss them with your writer
5. Your writer revises the report
13. FINAL REVIEW
You give the revised report a final review
The writer makes any MINOR CHANGES you want
You’re done
On to …
16. WHO CAN HELP WITH MARKETING?
1. Your writer (if they know content marketing)
2. Content marketing specialists
3. Content marketing agencies
4. Others
17. NEXT STEPS
As you create more content
you can put together
a team of writers
18. THESE WRITERS CAN
be available on demand
have different skill sets (e.g., writing proposals)
have different industry specialties (e.g., healthcare)
be freelance, temp or inhouse writers
AND THEN…
20. FINAL NOTE
Give as much thought and effort
to working with a writer
as you do to managing your business
Then you’ll be happy
with the writer’s work
21. FOR MORE ON HIRING WRITERS
GO TO
writingbusiness.com
the web site of
Carberry Communications
LinkedIn: https://www.linkedin.com/in/jamescarberry/
Twitter: https://twitter.com/carwrite
Facebook: https://www.facebook.com/writerberry
Google+: https://plus.google.com/+JamesFCarberry
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22. CREDITS
Slide 2: Know Your Risks
Stevepb via Pixabay
https://pixabay.com/en/slip-up-danger-careless-slippery-
709045/
Slide 3: The Primary Risk
Aniwhite via Shutterstock
https://www.shutterstock.com/image-
vector/communication-concept-two-men-hand-drawn-
282843629?src=library
Slide 5: The Consequence
Tero Vesalainen via Shutterstock;
https://www.shutterstock.com/image-photo/failed-job-
interview-business-people-having-715081765?src=library
Slide 8: Let’s Say
Rawpixel via Unsplash
https://unsplash.com/photos/8G6qY01Jrkk
Slide 10: Outline
Chris Lawton via Unsplash
https://unsplash.com/photos/4ozvhBh2LoY
Slide 17: Next Steps
Kuroksta via Shutterstock
https://www.shutterstock.com/image-vector/business-people-
flat-avatars-men-women-500376265?src=library