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Design your own job 2015

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In 2015 I gave a series of talks about getting into the advertising industry. Mix of personal experience and half baked advice, follow at your peril.

Publié dans : Marketing
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Design your own job 2015

  1. 1. 1  2/02/2016  
  2. 2. Hello KINGSTON Philip Slade : @PathWorldwide : #LondonCPB
  3. 3. 2/02/2016   3  
  4. 4. 4   Our approach 2/02/2016  
  5. 5. Designing your own job 5   10 Lessons from the past Your Brand Your Story Your Future 2/02/2016  
  6. 6. 6   Lessons from the past 2/02/2016  
  7. 7. 7  2/02/2016   Lesson 1:
  8. 8. 8  2/02/2016  
  9. 9. Lesson 2 Get experience in business, fast.
  10. 10. 2/02/2016   10  
  11. 11. Lesson 3 Take advantage of the unexpected
  12. 12. 12  2/02/2016  
  13. 13. Lesson 4 Be wary of big money
  14. 14. 2/02/2016   14  
  15. 15. Lesson 5 Challenge yourself
  16. 16. 2/02/2016   16  
  17. 17. Lesson 6 Don’t lose sight of why you’re here
  18. 18. 2/02/2016   18  
  19. 19. Lesson 7 This is business, not everyone plays nice.
  20. 20. 2/02/2016   20  
  21. 21. 2/02/2016   21  
  22. 22. Lesson 8 Make the most of your situation, however bonkers the offer
  23. 23. global network expansion ! " # $ $ % & ' % ( ) * + , % ( ! " # $ $ % & ' % ( ) * + , % ( ! " # $ $ % & ' % ( ) * + , % ! " # $ $ % & ' % ( ) * 2/02/2016   23  
  24. 24. 2/02/2016   24  
  25. 25. 2/02/2016   25  
  26. 26. Lesson 9 Collaborate and compete internationally
  27. 27. 2/02/2016   27   www.Woudhuysen.com
  28. 28. Lesson 10 Get yourself a mentor(s) & Don’t be shy in asking
  29. 29. 10 Lessons from the past 1.  No one is waiting to give you a job 2.  Get commercial experience, fast 3.  Make the unexpected work for you 4.  Be wary of big money offers 5.  Challenge yourself, constantly 6.  Don’t lose sight of what you are good at 7.  Not everyone plays nice 8.  Make the most of every situation 9.  Collaborate and compete internationally 10.  Get yourself a mentor 2/02/2016   29  
  30. 30. 30   Design your own job 2/02/2016  
  31. 31. 31   . You are a brand You make stuff You need to be sold 2/02/2016  
  32. 32. 2/02/2016   32   Brand Money Product Location Design your own job Comms
  33. 33. 2/02/2016   33  
  34. 34. 2/02/2016   34   Brand Money Product Location Design your own job Comms
  35. 35. 35  2/02/2016   Help is at hand
  36. 36. 2/02/2016   36   Money
  37. 37. 2/02/2016   37   Money
  38. 38. 2/02/2016   38   Comms
  39. 39. ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MILLION MILLION MILLION MILLION MILLION 64.91 URBANISATION: 83% 59.47 PENETRATION: 92% 38.00 PENETRATION: 59% 74.92 vs POPULATION: 115% 33.00 PENETRATION: 51% 2/02/2016   39   UK DIGITAL LANDSCAPE JAN 2016 >>We Are Social
  40. 40. 2/02/2016   40   Location
  41. 41. 2/02/2016   41   Made in Sheffield Patent No. 3021457 Location
  42. 42. 2/02/2016   42   Brand Money Product Location Design your own job Comms
  43. 43. Final thoughts •  Understand your value •  Collaborate with people who frighten you •  Dominate your corner of digital •  Chase the funding you deserve •  Choose the right location 2/02/2016   43  
  44. 44. Goodbye KINGSTON Philip Slade : @PathWorldwide : #LondonCPB
  45. 45. 45   PT Barnum used to create noise and excitement for his circus arriving by walking an elephant through town. We work with our clients to discover ‘their elephant’ and then create the most impactful and resonant way to tell their story. Walking the elephant through town 2/02/2016  
  46. 46. Further Reading Pathww.com @Pathworldwide Cpblondon.com @LondonCpb Cpbgroup.com Contagious.com (CP+B Creative Bravery) Adage.com (CP+B digital approach) ReNew Sheffield (re-use empty city center space) Sheffield Soup (Detroit idea for Crowd funding live in the UK) Bristol Webstart (one of the 100’s of incubator projects in regions cities) 2/02/2016   46   h.p://startups.co.uk   h.p://startupbritain.org   Non-­‐UK  resident?  You  would  qualify  for  a  grant  from  the   UK  Gov.     h.ps://www.gov.uk/government/publicaNons/ entrepreneurs-­‐seOng-­‐up-­‐in-­‐the-­‐uk    

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