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Twitter and ibm form strategic relationship
1.
© 2014 IBM
Corporation Twitter and IBM form Global Partnership to Transform Enterprise Decisions
2.
© 2014 IBM
Corporation 2 Recap of the announcement On Oct. 29, IBM and Twitter announced a landmark partnership to transform how businesses and institutions inform every business decision. The alliance brings together Twitter data with IBM’s industry-leading, cloud-based analytics and customer engagement platforms. The collaboration will focus on three areas: 1.Integration of Twitter data with IBM analytic services on the cloud: •For business users: Watson Analytics, Social Media Analytics •For developers and entrepreneurs: IBM DataWorks, Analytics for Hadoop, Bluemix services 2.Development of new data-intensive capabilities for the enterprise, beginning with IBM’s ExperienceOne customer engagement solutions. 3.Specialized enterprise consulting, drawing on the skills of thousands of Global Business Services and application professionals, and IBM Interactive
3.
© 2014 IBM
Corporation 3 We’re moving from a process-centric to an insight-centric world Systems ofEngagement Systems of Record Systems of Insight Drive every decision Fuel every interaction Power every process
4.
4 © 2014
IBM Corporation Systems of Insight Systems of insight are transforming industries and professions Optimize operations; counter fraud & threats (COO) Improve IT economics (CIO) Attract, grow, retain customers (CMO) Manage risk (CRO) Create new business models (CEO) Transform financial & management processes (CFO)
5.
© 2014 IBM
Corporation 5 Twitter distinctively represents the public pulse of the planet. Insights from Twitter can shape every business decision. Voice of Customer Understand individuals Product Research& Innovation Identify unmet needs Real Time Operations Sense demand shifts Talent Acquisition Work with the best Behavior Driven Service Engagement in context
6.
© 2014 IBM
Corporation 6 The IBM Twitter partnership Integration of Twitter data with IBM analytics services on the cloud New data intensive capabilities for the enterprise Specialized enterpriseconsulting Business decision making will never be the same
7.
© 2014 IBM
Corporation 7 Twitter data offered with IBM Data & Analytics services on the cloud for BusinessUsers andAnalysts for Developers, Data Professionalsand Scientists •Watson Analytics •Social Media Analytics •IBM DataWorks •Analytics for Hadoop •IBM Bluemix
8.
© 2014 IBM
Corporation 8 Business Users and Analysts Establish context •Know your customer better •Empower everyone Act with confidence •Anticipate customer needs •Cultivate greater loyalty IBM Watson Analytics
9.
© 2014 IBM
Corporation 9 Developers, Data Professionals and Scientists Create compelling mobile apps •Use with plug-and-play simplicity •Create trusted data Discover compelling insights •Consume within Hadoop analytics •Build cognitive solutions Analytics for Hadoop DataWorks Watson Developer Cloud BluemixPaaS
10.
© 2014 IBM
Corporation 10 Solutions and skills to exploit the intersection of data and engagement Digital experience Digital expertise Scaling collective intelligence down to the individual, industry by industry – drawing on the skills of thousandsof IBM consultants Creating immersive digital experiences – with IBM Interactive Attitudes and sentiment Customer experience management Web analytics and marketing optimization
11.
© 2014 IBM
Corporation 11 Our first solution is for businesses looking to better understand and engage customers across digital channels •Integrated Twitter / IBM solution leveraging IBM’s ExperienceOne platform •Attract, grow, retain customers -Map sentiment to issues users have with web interactions -Proactively identify customers in need of service and engage them in context -Engage customers and prospects with optimized, cross-channel, behavior- driven communications Attitudes and sentiment Customer experience management Web analytics and marketing optimization
12.
© 2014 IBM
Corporation 12 Enabled by digital expertise and enterprise consulting Our collaboration will draw upon the skills of tens of thousands of IBM Global Business Services consultants and application professionals with deep expertise Consultants from IBM Interactive Experience will support user experience design, creating immersive digital experiences Together, we’ll work with clients to help extract more value from the combination of Twitter and enterprise data Marketing Product Management Human Resources Customer Service High Priority Areas
13.
© 2014 IBM
Corporation 13 Business decision making will never be the same
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