SlideShare a Scribd company logo
1 of 54
Download to read offline
Startup Lean Machine - Milan 2014
Lean Social Media Monitoring
Piero Tagliapietra | @pierotaglia
< <
Photo by Flávio Cruvinel Brandão - http://flic.kr/p/5W8aGs
Piero
pierotaglia
Tagliapietra
SM
St
Marketing
PM
Sec
GH
Mon
Di
< <
Foto di Matteo Flora
Agenda
Z
?
W
@@
7
MY WORLD
CASE STUDY
01
CASE STUDY
02
CASE STUDY
03
CONCLUSIONS
< <
Photo by agirregabiria - http://flic.kr/p/6keSjR
Agenda
Z
?
W
@@
7
MY WORLD
CASE STUDY
01
CASE STUDY
02
CASE STUDY
03
CONCLUSIONS
< <
Photo by agirregabiria - http://flic.kr/p/6keSjR
My Lean experience
Fun & Pain
Photo by Moyan_Brenn - http://flic.kr/p/9UViMr
Life Work
Family Study
Photo by kosmolaut - http://flic.kr/p/5EsRYP
Who stole my Marketing?
I want it back!
Photo by memekode - http://flic.kr/p/6GDqCs
Mobile
Too many devices
Photo by philcampbell - http://flic.kr/p/aGSV1n
Platforms
Too many channels
http://chiefmartec.com/2014/01/marketing-technology-landscape-supergraphic-2014/
Interactions
Too much spare time
Photo by speedoflife - http://flic.kr/p/dBev8j
Relax?
404
Photo by sincerelyhiten - http://flic.kr/p/agrsUE
Complex Ecosystem
Adapt fast or die
Photo by mikebelgard@sbcglobal.net - http://flic.kr/p/Ke9Mf
And now
Metrics!
Photo by snapclicktripod - http://flic.kr/p/gFPeLL
Buzz
Sentiment
Engagement
Influence
ROI
KPI
KRI
Like
…
Deliverable
How’s gone?
Photo by Betty.cooper - http://flic.kr/p/eLmapo
Measure
in a changing world
Photo by BBurnie82 - http://flic.kr/p/4BsMYf
You are here
That’s my spot
http://en.wikipedia.org/wiki/Cynefin
Agile & Lean
May u use
Photo by smokebelch - http://flic.kr/p/6fsr7x
Growth Hacking
Marketing + Lean & Agile
AGILE
Agile + Lean
LEAN
Focus on Customer Value
Small batches
Integrated teams
Small continuous improvement
Higher quality
Increased Throughput
Respect for People
Reduced Waste
Agile ≠ Flexible
Lesson learned
Photo by Walter Benson - http://flic.kr/p/ft3Bh
Agile is not easy
Lesson learned
Photo by WhereRu - http://flic.kr/p/8Wy31q
Agenda
Z
?
W
@@
7
MY WORLD
CASE STUDY
01
CASE STUDY
02
CASE STUDY
03
CONCLUSIONS
< <
Photo by agirregabiria - http://flic.kr/p/6keSjR
I want to measure…
EVERYTHING!
Photo by Brock Whittaker Photography - http://flic.kr/p/b5Wk3B
I want…
VANITY METRICS!
Photo by Abderhalden Sandro - http://flic.kr/p/8jJo9h
Results
Useful as Jar Jar
Photo by Kristian Johansson - http://flic.kr/p/8PeTVt
So?
Muda, Mura, Muri: Reduce waste
Photo by Ninjasurgeon - http://flic.kr/p/aoY35o
Value
Defined together
Photo by SHAREconference - http://flic.kr/p/9g9z91
Fail fast
Fail cheap
Actionable metrics
The best choice?
Photo by Ars Electronica - http://flic.kr/p/eEsbbm
Agenda
Z
?
W
@@
7
MY WORLD
CASE STUDY
01
CASE STUDY
02
CASE STUDY
03
CONCLUSIONS
< <
Photo by agirregabiria - http://flic.kr/p/6keSjR
Monitoring
Repeat, repeat, repeat
Photo by Profound Whatever - http://flic.kr/p/8SvAkS
Yes we
Kanban
Photo by Phil Smith. - http://flic.kr/p/7k9e9e
We love
Kanban
Photo by orcmid - http://flic.kr/p/6UNdWe
We love
TO DO WIP DONE
Kanban?
Change
TO DO WIP DONE
Kanban
Expand
Kanban
TO DO WIP DONE
Change it
as you need
Photo by RoxoCubes - http://flic.kr/p/9PBzUG
A tool to work better
Lesson learned
Photo by coreymarie♥com - http://flic.kr/p/8VmFXk
Stretch tools
Lesson learned
Photo by Mackenzie B. - http://flic.kr/p/9xZLAZ
Don’t stretch too much
Lesson learned
Photo by aussiegall - http://flic.kr/p/soL3T
Agenda
Z
?
W
@@
7
MY WORLD
CASE STUDY
01
CASE STUDY
02
CASE STUDY
03
CONCLUSIONS
< <
Photo by agirregabiria - http://flic.kr/p/6keSjR
Wow
Actionable Metrics
Photo by WolfS♡ul - http://flic.kr/p/4a8f8T
Deliverable proliferation
Chaos
Photo by photonew18 - http://flic.kr/p/95CMBb
Answer
Value Stream Mapping
Photo by jackaloha2 - http://flic.kr/p/9C18T5
Let me see…
Layout?
Then?
Analyze + DO
Don’t think, watch
Lesson learned
Photo by txdragonfly11 - http://flic.kr/p/arjnrv
Agenda
Z
?
W
@@
7
MY WORLD
CASE STUDY
01
CASE STUDY
02
CASE STUDY
03
CONCLUSIONS
< <
Photo by agirregabiria - http://flic.kr/p/6keSjR
Lean
Works
Photo by Lumac38 - http://flic.kr/p/ghXxRf
It’s not easy
You’ll fail
Photo by Niels Linneberg - http://flic.kr/p/7NMvsf
It’s not about tools
It’s about people
Photo by Aban Nesta - http://flic.kr/p/v4E7B
Just talking
won’t work
Photo by metaphoricity - http://flic.kr/p/7mADo
Startup Lean Machine - Milan 2014
Thanks for your
Attention
follow @pierotaglia
Piero Tagliapietra
piero@tagliapietra.net
< <
Photo by Flávio Cruvinel Brandão - http://flic.kr/p/5W8aGs

More Related Content

Viewers also liked

SMW Milan 2015: Reputation Mobile Scenario
SMW Milan 2015: Reputation Mobile ScenarioSMW Milan 2015: Reputation Mobile Scenario
SMW Milan 2015: Reputation Mobile ScenarioPiero Tagliapietra
 
Supercharing reach and engagement on Twitter and Facebook
Supercharing reach and engagement on Twitter and FacebookSupercharing reach and engagement on Twitter and Facebook
Supercharing reach and engagement on Twitter and FacebookPiero Tagliapietra
 
Romagnacamp13 socialmediaengineering
Romagnacamp13 socialmediaengineeringRomagnacamp13 socialmediaengineering
Romagnacamp13 socialmediaengineeringPiero Tagliapietra
 
Social Media Policy - SMW Milan
Social Media Policy - SMW MilanSocial Media Policy - SMW Milan
Social Media Policy - SMW MilanPiero Tagliapietra
 
I superpoteri del Digital PR - Augure aPRtivo
I superpoteri del Digital PR - Augure aPRtivoI superpoteri del Digital PR - Augure aPRtivo
I superpoteri del Digital PR - Augure aPRtivoPiero Tagliapietra
 
Una tool chain per la Social VA
Una tool chain per la Social VAUna tool chain per la Social VA
Una tool chain per la Social VAPiero Tagliapietra
 
AgileByExample: Yes we Kanban
AgileByExample: Yes we KanbanAgileByExample: Yes we Kanban
AgileByExample: Yes we KanbanMateusz Srebrny
 
AgileCE: Visual Management
AgileCE: Visual ManagementAgileCE: Visual Management
AgileCE: Visual ManagementMateusz Srebrny
 
Social Media Policy - Handnote
Social Media Policy - HandnoteSocial Media Policy - Handnote
Social Media Policy - HandnotePiero Tagliapietra
 
Salone del Risparmio 2015 - Leader digitali
Salone del Risparmio 2015 - Leader digitaliSalone del Risparmio 2015 - Leader digitali
Salone del Risparmio 2015 - Leader digitaliPiero Tagliapietra
 
20 termini per conoscere il Social Media Monitoring
20 termini per conoscere il Social Media Monitoring20 termini per conoscere il Social Media Monitoring
20 termini per conoscere il Social Media MonitoringPiero Tagliapietra
 

Viewers also liked (20)

SMW Milan 2015: Reputation Mobile Scenario
SMW Milan 2015: Reputation Mobile ScenarioSMW Milan 2015: Reputation Mobile Scenario
SMW Milan 2015: Reputation Mobile Scenario
 
SMW Milan 2015: Agile PR
SMW Milan 2015: Agile PR SMW Milan 2015: Agile PR
SMW Milan 2015: Agile PR
 
Supercharing reach and engagement on Twitter and Facebook
Supercharing reach and engagement on Twitter and FacebookSupercharing reach and engagement on Twitter and Facebook
Supercharing reach and engagement on Twitter and Facebook
 
Romagnacamp13 socialmediaengineering
Romagnacamp13 socialmediaengineeringRomagnacamp13 socialmediaengineering
Romagnacamp13 socialmediaengineering
 
Social Media Policy - SMW Milan
Social Media Policy - SMW MilanSocial Media Policy - SMW Milan
Social Media Policy - SMW Milan
 
I superpoteri del Digital PR - Augure aPRtivo
I superpoteri del Digital PR - Augure aPRtivoI superpoteri del Digital PR - Augure aPRtivo
I superpoteri del Digital PR - Augure aPRtivo
 
I rischi dei Social Media
I rischi dei Social MediaI rischi dei Social Media
I rischi dei Social Media
 
Una tool chain per la Social VA
Una tool chain per la Social VAUna tool chain per la Social VA
Una tool chain per la Social VA
 
AgileWarsaw: Spikes
AgileWarsaw: SpikesAgileWarsaw: Spikes
AgileWarsaw: Spikes
 
AgileByExample: Yes we Kanban
AgileByExample: Yes we KanbanAgileByExample: Yes we Kanban
AgileByExample: Yes we Kanban
 
AgileCE: Visual Management
AgileCE: Visual ManagementAgileCE: Visual Management
AgileCE: Visual Management
 
Avis 03 Opportunità
Avis 03 OpportunitàAvis 03 Opportunità
Avis 03 Opportunità
 
Post ms tag
Post ms tagPost ms tag
Post ms tag
 
Social Media Policy - Handnote
Social Media Policy - HandnoteSocial Media Policy - Handnote
Social Media Policy - Handnote
 
Salone del Risparmio 2015 - Leader digitali
Salone del Risparmio 2015 - Leader digitaliSalone del Risparmio 2015 - Leader digitali
Salone del Risparmio 2015 - Leader digitali
 
Identità e Cultura
Identità e CulturaIdentità e Cultura
Identità e Cultura
 
20 termini per conoscere il Social Media Monitoring
20 termini per conoscere il Social Media Monitoring20 termini per conoscere il Social Media Monitoring
20 termini per conoscere il Social Media Monitoring
 
turise.me
turise.meturise.me
turise.me
 
Convergiamo
ConvergiamoConvergiamo
Convergiamo
 
I Qr Code con bit.ly
I Qr Code con bit.lyI Qr Code con bit.ly
I Qr Code con bit.ly
 

More from Piero Tagliapietra

More from Piero Tagliapietra (13)

Parliamo di Contratti
Parliamo di ContrattiParliamo di Contratti
Parliamo di Contratti
 
I rischi dei Social Media in Ambito Aziendale
I rischi dei Social Media in Ambito AziendaleI rischi dei Social Media in Ambito Aziendale
I rischi dei Social Media in Ambito Aziendale
 
Matrimonio: Basi Sociobiologiche
Matrimonio: Basi SociobiologicheMatrimonio: Basi Sociobiologiche
Matrimonio: Basi Sociobiologiche
 
Avis 02 Pericoli
Avis 02 PericoliAvis 02 Pericoli
Avis 02 Pericoli
 
Avis 01 Scenario
Avis 01 ScenarioAvis 01 Scenario
Avis 01 Scenario
 
Diabete italia 131012
Diabete italia 131012Diabete italia 131012
Diabete italia 131012
 
Scrivere una Social Media Policy
Scrivere una Social Media PolicyScrivere una Social Media Policy
Scrivere una Social Media Policy
 
Presentare un bilancio
Presentare un bilancio Presentare un bilancio
Presentare un bilancio
 
Social Media for Business
Social Media for Business Social Media for Business
Social Media for Business
 
Quando un Semiotico incontra una Biologa
Quando un Semiotico incontra una BiologaQuando un Semiotico incontra una Biologa
Quando un Semiotico incontra una Biologa
 
Campagna ADV Facebook Letizia Moratti
Campagna ADV Facebook Letizia Moratti Campagna ADV Facebook Letizia Moratti
Campagna ADV Facebook Letizia Moratti
 
User Camp Bologna09
User Camp Bologna09User Camp Bologna09
User Camp Bologna09
 
Tesi Camp
Tesi CampTesi Camp
Tesi Camp
 

Recently uploaded

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyKhushali Kathiriya
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsJoaquim Jorge
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024SynarionITSolutions
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MIND CTI
 

Recently uploaded (20)

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 

Lean Social Media Monitoring